Detroit agency network Project has acquired Brooklyn PR shop Praytell, a four-year-old firm with outposts in San Francisco, Los Angeles and Austin.
Robert Vallee, CEO of the advertising and marketing-focused Project, said the group has wanted to add a PR firm for some time before landing on Praytell, which he praised for its “contemporary skills and digital smarts.”
The 45-staffer Praytell is led by Andy Pray, along with managing partners Beth Cleveland and Claudio Taratuta, who remain in place.
Pray was a senior VP for Ruder Finn and its RFI Studios unit. He started out with Antenna Group and Waggener Edstrom after working in journalism at KPIX.
In a post on Medium, Pray said, “We get to keep the band together while building it out at the same time.”
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Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
