Trevelino/Keller has entered a partnership with AirDog, a company that produces all-terrain, autonomous camera drones. The Atlanta-based shop will assist AirDog in promoting its AirDog ADII, which is being launched this summer. The campaign will focus on the outdoor and adventure sports markets, employing mainstream, industry and sports performance media.
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AirDog drone follows dirt bike riderHoward Hospitality Group, hotel investor/developer (HHG) has booked Fort Lauderdale-based Hemsworth Communications to represent HHG's new global steakhouse concept, YARA. Hemsworth also will provide corporate communications counsel to HHG.
Fareness, a new travel planning and booking app and website based in San Francisco, has engaged Mardiks PR to develop a brand building and consumer media outreach campaign. Founded by tech entrepreneur Scott Wainner, Fareness lets users find and book the lowest airfare within a specific geographic region or by type of vacation experience. New York-based Mardiks specializes in travel and tourism and counsels Condor Airlines, Thomas Cook Group Airlines, Wendy Wu Tours and Safari Professionals.
Coyne Public Relations has added tech hardware startup littleBits. The New York-based brainchild of TED Senior Fellow and cofounder of the Open Hardware Summit Ayah Bdeir makes “electronic building blocks” that encourage boys and girls to develop their skills as inventors. Coyne will lead efforts to drive awareness around littleBits by emphasizing ease of use and promoting it as fun and creative. Coyne’s client roster includes The Walt Disney Company, Hard Rock International and Shell Oil.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
