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Coyne Public Relations has been named PR agency of record for CeraVe, a skincare brand operating under the umbrella of L’Oreal. Coyne PR will work with CeraVe to build awareness for the brand's dermatologist-developed line of products with both consumer and professional audiences. CeraVe’s range of 109 products include cleansers and moisturizers, as well as products suitable for consumers suffering from specific skin conditions. “We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge,” said Derrick Booker, Head of US Marketing for CeraVe. “We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”
 Rich Katz |
Buffalo.Agency has been enlisted by Swannies, a manufacturer of golf clothing, to provide public relations and marketing support for events in more than 10 US cities. Swannies targets its products at 18- to 34-year-old golfers. The agency will also help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. “Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Buffalo.Agency managing director Rich Katz. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”
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William Mills Agency has been engaged as agency of record for BankLabs, a provider of mobile technology products for community banks. With offices in Dallas and Little Rock, Ark., BankLabs has customers in 28 states and two countries, as well as development consortiums to facilitate development with bank partners. “WMA’s public relations strategy will support BankLabs in solidifying our position as a leader in providing community bankers with the tools they need to compete in today’s market,” said BankLabs president and co-founder Matt Johnner. “With our deep understanding of community banking and the agency’s overall industry knowledge and relationships, we’re enthusiastic about working with them to promote our mission.”
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
