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Coyne Public Relations has been named PR agency of record for CeraVe, a skincare brand operating under the umbrella of L’Oreal. Coyne PR will work with CeraVe to build awareness for the brand's dermatologist-developed line of products with both consumer and professional audiences. CeraVe’s range of 109 products include cleansers and moisturizers, as well as products suitable for consumers suffering from specific skin conditions. “We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge,” said Derrick Booker, Head of US Marketing for CeraVe. “We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”
 Rich Katz |
Buffalo.Agency has been enlisted by Swannies, a manufacturer of golf clothing, to provide public relations and marketing support for events in more than 10 US cities. Swannies targets its products at 18- to 34-year-old golfers. The agency will also help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. “Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Buffalo.Agency managing director Rich Katz. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”
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William Mills Agency has been engaged as agency of record for BankLabs, a provider of mobile technology products for community banks. With offices in Dallas and Little Rock, Ark., BankLabs has customers in 28 states and two countries, as well as development consortiums to facilitate development with bank partners. “WMA’s public relations strategy will support BankLabs in solidifying our position as a leader in providing community bankers with the tools they need to compete in today’s market,” said BankLabs president and co-founder Matt Johnner. “With our deep understanding of community banking and the agency’s overall industry knowledge and relationships, we’re enthusiastic about working with them to promote our mission.”
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
