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Coyne Public Relations has been named PR agency of record for CeraVe, a skincare brand operating under the umbrella of L’Oreal. Coyne PR will work with CeraVe to build awareness for the brand's dermatologist-developed line of products with both consumer and professional audiences. CeraVe’s range of 109 products include cleansers and moisturizers, as well as products suitable for consumers suffering from specific skin conditions. “We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge,” said Derrick Booker, Head of US Marketing for CeraVe. “We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”
 Rich Katz |
Buffalo.Agency has been enlisted by Swannies, a manufacturer of golf clothing, to provide public relations and marketing support for events in more than 10 US cities. Swannies targets its products at 18- to 34-year-old golfers. The agency will also help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. “Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Buffalo.Agency managing director Rich Katz. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”
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William Mills Agency has been engaged as agency of record for BankLabs, a provider of mobile technology products for community banks. With offices in Dallas and Little Rock, Ark., BankLabs has customers in 28 states and two countries, as well as development consortiums to facilitate development with bank partners. “WMA’s public relations strategy will support BankLabs in solidifying our position as a leader in providing community bankers with the tools they need to compete in today’s market,” said BankLabs president and co-founder Matt Johnner. “With our deep understanding of community banking and the agency’s overall industry knowledge and relationships, we’re enthusiastic about working with them to promote our mission.”
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
