Accounts in Transit

Coyne Public Relations has been named PR agency of record for CeraVe, a skincare brand operating under the umbrella of L’Oreal. Coyne PR will work with CeraVe to build awareness for the brand's dermatologist-developed line of products with both consumer and professional audiences. CeraVe’s range of 109 products include cleansers and moisturizers, as well as products suitable for consumers suffering from specific skin conditions. “We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge,” said Derrick Booker, Head of US Marketing for CeraVe. “We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”

Rich Katz

Buffalo.Agency has been enlisted by Swannies, a manufacturer of golf clothing, to provide public relations and marketing support for events in more than 10 US cities. Swannies targets its products at 18- to 34-year-old golfers. The agency will also help market Swannies-sponsored, millennial-focused golf tournaments in Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and other major metropolitan areas. “Millennials comprise almost 30% of the golfer population and is the fastest-growing segment,” says Buffalo.Agency managing director Rich Katz. “In courting this key demographic, Swannies’ innate passion and enthusiasm for the game inspires its collections and experiential activations.”

William Mills Agency has been engaged as agency of record for BankLabs, a provider of mobile technology products for community banks. With offices in Dallas and Little Rock, Ark., BankLabs has customers in 28 states and two countries, as well as development consortiums to facilitate development with bank partners. “WMA’s public relations strategy will support BankLabs in solidifying our position as a leader in providing community bankers with the tools they need to compete in today’s market,” said BankLabs president and co-founder Matt Johnner. “With our deep understanding of community banking and the agency’s overall industry knowledge and relationships, we’re enthusiastic about working with them to promote our mission.”