 Commentary
& Op-Ed
Public Relations:
Moving Beyond Reputation- It's Character That Really Counts
 By
Jeff Hunt
Toyota has done a nice job in addressing the "character" issues that tarnished its reputation.
Wed., July 30
Public Affairs:
Lessons from the Sherrod Scandal
 By
Wes Pedersen
The lesson learned from the Shirley Sherrod fiasco is that more must be done to narrow the chasm separating the rich and poor in the U.S.
Wed., July 28 [7]
Public Relations:
How Biz Can Get Its Groove Back
 By
Bill Huey
A change in attitude -- from hubris to humility, from condescension to compassion -- would serve the business community well, rather than complaining about government policies.
Tue., July 27 [3]
Public Relations:
'Abundance of Caution' in Crisis PR
 By Tony Jaques
Meaningless corporate messaging obscures PR strategy in a time of crisis, when concise language is a key to recovery.
Mon., July 26 [4]
Public Relations:
A Real High-Tech Lynching
 By Kevin Foley
Shirley Sherrod is a victim of high-tech lynching by the right-wing. Serious damage is inflicted on the supposedly media savvy White House.
Fri., July 23  [4]
Public Relations:
Knee-Jerk Reactions in PR
 By Virgil Scudder
The forced resignation of a U.S. Agriculture Dept. staffer over supposedly racist remarks shows how knee-jerk reactions are hazardous in an era of instant communications.
Wed., July 21 [3]
Public Affairs:
The PR Focus in Afghanistan
By
Wes Pedersen
The Pentagon's PR machine should be working night and day on "exit with dignity" strategy for American troops from Afghanistan.
Tue., July 20 [2]
Public Relations:
PRSA Needs Big Hitters at the Top
By Kevin Foley
Stature in PR comes from victories won on the field of play, not points scored on a multiple choice test. The top people at PRSA should be leading PR professionals -- tireless advocates seeking ways to expand our industry's influence.
Mon., July 19 [17]
Public Affairs:
McChrystal's PR Future
 By
Joseph J. Honick
Retired General Stanley McChrystal is likely to become the darling of the political right and a meal ticket for a Washington PR firm.
Fri., July 16
Public Affairs:
What If We Win in Afghanistan?
By
Wes Pedersen
What will America do after it declares victory in Afghanistan? Scant support exists for a South Korea-like commitment or a Marshall Plan to rebuild.
Wed., July 14 [6]
Archive of
Commentary & Op-Ed
Pitch
op-ed pieces to: kevin@odwyerpr.com
Finance:
Expense Reduction for PR Firms (part IV)
 By
Richard Goldstein
This is the last
part of a four part series on
expense reduction. This column
focuses on the environment
of cost cutting
and saving and
savings for office
supplies.
Tue., June 8
Financial Advice archive
PR School:
Resurrecting Telephonic Relations
 By
Fraser P. Seitel
Ya' know what we forgot in the rush to promote our products on YouTube and increase our "friends" on FaceBook and advise our "followers" on Twitter? The customer.
Tue., June 22
PR Education archive |
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Bragman Plunges into Gibson Mess
Top Hollywood publicist Howard Bragman is repping Oksana Grigorieva, the former girlfriend of Mel Gibson.
Fri., July 30
 BP Taps Witt
British Petroleum hires Witt Assocs, the public safety and crisis management firm headed by President Clinton’s FEMA chief.
Fri., July 30
Fox Wins Historic
'Customer
Satisfaction' Rating
American Customer Satisfaction Index reports FOXNews.com has achieved the highest-rated score for a news and information site in the 10-year history of their ratings system.
Fri., July 30
 ‘Russia’s First Lady of Communications’ Rejoins PBN
Tatiana Nikulshina, who is billed as ‘Russia’s First Lady of Communications,’ rejoins WPP’s PBN operation in Moscow.
Fri., July 30
Legendary Gershon Kekst Steps Down
Gershon Kekst, a pioneer in the mergers/acquisitions and IR sector, is stepping away from daily management of Kekst & Co.
Fri., July 30
PR School:
How To Handle 'Exclusives'
By
Fraser P. Seitel
The ‘exclusive’ is an important tool in securing publicity for one’s client or organization. Here is how to do it.
Fri., July 30
* * *
Publicis Q2 Revenue Rises
Publicis said organic growth rose 7.1% during Q2 as profit soared for the first half of 2010.
Thu., July 29
 Firms Work Rent-a-Car Battle
A three-way battle to acquire Dollar Thrift Automotive Group involving rivals Hertz and Avis involves two top financial PR firms.
Thu., July 29
 SKDKnick Adds Rosen
Former RIAA chief and Democratic communications counselor moves from Brunswick to SKDKnickerbocker.
Thu., July 29
New Accounts
Business wins at Susan Magrino Agency… Morris + King Co… Whitegate PR, PAN Comms., Carabiner Comms., TransMedia Group, Dix & Eaton, Tucker & Assocs., Wall Street Comms., The Eisen Agency, Burditch Marketing Comms., JS2 Comms., Good Relations, Brisco Capital Partners, Action PR…
Thu., July 29
 South Africa Toots Horn
of U.S. PR Firm
South Africa's tourism entity honored its U.S. PR firm with an ornate vuvuzela horn for its work during the World Cup.
Thu., July 29
IPG PR Division Up 7% in Q2
Interpublic posted a 9.7% rise in second quarter revenue, including an 8% jump at its PR divisions like Weber Shandwick and GolinHarris.
Thu., July 29
 VeriPrime Beefs up with B-M
VeriPrime Beef Food Safety Cooperative taps Burson-Marsteller to promote its e-coli fighting system.
Thu., July 29
* * *
Ryanair Flies to Edelman
Ryanair, Ireland’s discount carrier, taps Edelman for work in Ireland and U.K., after 30-firm pitch.
Wed., July 28
FDA Taps News Producer
Food and Drug Administration has hired a Scripps and MSNBC.com vet in a new online communications post as it builds up its digital presence.
Wed., July 28
 B-M, Gutenberg Support
India Travel IPO
MakeMyTrip Limited, the top Indian travel portal, is leaning on two PR firms at it pursues a $100M initial public offering.
Wed., July 28
Request for Bids: Media monitoring, database; nat'l and int'l media tracking, media lists inc. blog, print and broadcast and analytics; deadline 8/2: RFP | All RFPs
Wed., July 28
Vocus Q2 Rev Up 13%
PR software provider said revenue rose 13% in the second quarter on double-digit subscription growth, despite essentially "flat" PR industry spending compared with '09.
Wed., July 28
* * *
Saga Shuts Bristol Group
Saga Investments has shuttered Bristol Group, a leading ad/PR firm in Atlantic Canada. Rival m5 Group assumes staff and hopefully clients.
Tue., July 27
Rubenstein Works Stone's
Holocaust Crisis
Rubenstein Communications handles fallout from Oliver Stone's rant against Holocaust, "Jewish domination of the media" and Israel's lobbying that has "f***** up U.S. policy for years."
Tue., July 27
United Comms. Chief to Exit on Merger
Continental’s senior VP/communications will head the function at the merged United-Continental as United said its comms. chief will step down.
Tue., July 27
 Fed Cyber Security Office
Seeks Monitoring Service
The cyber security division of the Dept. of Homeland Security wants pitches from media monitoring vendors to tack and gauge its public affairs efforts.
Tue., July 27
* * *
Huntsworth Puts 'For Sale'
Sign on Belarus
Huntsworth works to privatize Belarus, a country with shaky ties with the U.S. over rigged elections and rights abuses.
Mon., July 26
Texas Cities Want to Woo Travelers
A group of central Texas cities led by Waco seeks help in creating a unified pitch for the area to travelers.
Mon., July 26
 AJC Taps Zweibaum
The American Jewish Committee taps Ogilvy, GCI and Ketchum veteran for new marcom post.
Mon., July 26
 Ferguson Moves to Brunswick/D.C.
Founder of Lipman Hearne's D.C. public affairs practice takes partner post in Brunswick Group's Washington office.
Mon., July 26
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