Global Push for Energy Efficient
Products Seeks PR Counsel
A global energy efficiency consortium backed by countries and entities like the U.S., Japan, Australia and the World Bank is casting a wide net for an agency to develop a communications strategy for a key initiative.
Nevada Rolls Tourism
Dice with Burson
The Silver State has tapped Burson-Marsteller, Y&R and Las Vegas-based RedRock Strategies for its estimated $3M tourism marketing and PR account.
Sitrick's Faison to AIDS Group
Seth Faison, head of Sitrick and Co.'s New York outpost, has been named communications director at the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Navy Gives Lockheed
Big Social Media Pact
The Dept. of the Navy has awarded a unit of Lockheed Martin a $9M, three-year contract to develop a system to "process" news forums, blogs and other online data in order gauge sentiment and analyze the information.
Occidental Adds Petroskey
to Public Affairs Team
Former president of the National Baseball Hall of Fame and Reagan administration press secretary moves to Occidental Petroleum as VP of public affairs.
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...