Walmart Gets New PR Chief
CEO of Hill+Knowlton Strategies/US is moving to Walmart next month for the executive VP-corporate affairs post.

• Weber Shandwick Deals with Sex Scandal
• PRSA Revenues Up 4% to $11M, 2006 Level
• Agencies Win Gates Foundation Grants
• Sequestration Forces PR Job Cuts
• Ketchum Marks 90 Years
• FH Chief Urges Grads (and PR) to Favor Independence Over Community

PA The White House's PR mess (NBC News)
Media The Justice Dept. and Fox News records (New Yorker)
Beauty You are less beautiful than you think (Scientific American)
Tools Wither the fax? (S. Jackman)
FoodBev Infographic: What Gen Duo thinks about food & cooking (Emanate)
Fashion Lawsuit could threaten NY Fashion Week (NY Times)
Tech Teens migrating to Twitter (AP)
Really? FEMA uses 'Waffle House Index' (Guardian)

Law School Wants
to Raise PR Bar
Connecticut's only public law school, and one of only four in New England, is reaching out to PR firms to burnish its image.

• Content-Sharing App Moves into Spotlight
• 'PR Thinking,' Content Mktg Drive Marcomms
• Breast Cancer Genomics Company Eyes IPO
• O'Dwyer: Arcila Heads Noxious APR Program
• Brunswick Builds Up Asia Operations
• Hatia: Muslim World Underserved By PR

Tech The truth about PR done right, and what it does for your startup (Fast Co.)
RFP PR, entertainment mktg. Columbia Sportswear (P. Butler)
Energy Alaska attempts PR pitch on drilling ANWR (SacBee)
Jobs Winning a job interview: How to skirt the application process (W. Sands)
Tech Microsoft stumbles through Xbox One announcement (Forbes)
Finance Jamie Dimon wins big in shareholder vote (BBW)
Tactics 7 rules to beating broadcast attention deficit disorder (C. Rodrigues)
Retail Victoria's Secret won't be making a mastectomy bra (Consumerist)
Healthcare A comms. lesson on the power of engagement (C. Briggs)
Video Take a tour of 5WPR's new New York digs (5W)
Corporate The latest Fortune 500 to 'leave' the US for tax reasons (Fortune)

Patton Boggs Revamps Libya Pact
Patton Boggs, which began work for Libya in 2011 with fees capped at $50K per-month, has renewed its contract to an "as-needed basis," while maintaining a 20 percent discount for its legal representation.

• Brimmeier Moves to GSG in DC
• McCauley: Yahoo Sings the Right Note
• Blair Hits Albanian Jackpot
• Failure is Way to Success, Says NYT CEO
• Seitel: What Makes a Good Press Secretary
• O'Dwyer: PR Profs Push 'Dialog Loop'
• Earnest to Head Treasury PA

Contracts EM&A won't bid on controversial PR pact (Buffalo News)
Detroit PR exec Bailey: You're never too old to strike out on your own (Det. Free Press)
Crime Hofstra PR student killed by police during hostage standoff (HHW)
Crisis Toronto mayor should address crack video scandal (680 News)
Elections NJ governor gets star billing in state's tourism ads (USA today)
Crisis Chaos theory in the West Wing (USN&WR)
Real Estate NY town eyes limit on use of Plum Island (WSJ)
Healthcare Hidden influence-peddling in Washington (W. Potter)
Video The week's 10 most talked about viral vids (SZ)
FoodBev Spam deserves a better reputation (Slate)
Deals Yahoo! hopes to profit from Tumblr without ruining it (BBW)
Media Watchdogs slam ABC on Benghazi (Salon)

Families of Cleveland Kidnapping Victims Get PR Support
The families of the Cleveland kidnapping victims have engaged a Cleveland PR firm to handle the crush of media attention after they were dramatically freed this month.

• Burson Digital Chief Rolls to Mattel
• Wal-Mart Adds HLPA to Line-Up
• DDCA Taps Danon to Lead PR
• AbMac, Okapi Work Tessera Proxy Fight

Advocacy Laurene Powell Jobs goes public to promote Dream Act (AllThingsD)
Comment Is 'ramification' just a buzzword or the next best investment for marketers? (R. Prieto)
Entertainment PR firm pays Molly Ringwald $23K to attend 16th anniversary (@washingtonpost)
Demographics Have you met Gen Duo? (Emanate)
Lists Top 50 food blogs (Cision)
Comment Let's stop whining about attention spans on the web (R. Levin)
Tech Twitter courts journos, dialogue on LinkedIn, and stop apologizing! (L. Hoffman)
Crisis The Bloomberg files (P. Himler)
Tips Considerations for a branded Instagram contest (B. Mzarek)
Global Top tips to meet global media challenges (LewisPR)
Stats What a million views on YouTube really means (Simply Zesty)
Healthcare Brad Pitt and me (H. Solomon)
IRS Department of profoundly dumb PR moves (ELB)
Retail Does A+F deserve an A or an F? (Peppercomm)

Livingston Squires Soitec Execs
Firm of former House Speaker-designate Bob Livingston signs on to introduce executives from France's Soitec to members of Congress.

• AZ Eatery Gets Crisis Help After Social Media Meltdown
• McCauley: Obama's Vision - Stave Off Impeachment
• Campaign Seeks US Funds for Mali
• SEC Closes 'Golden Goose' Case
• O'Dwyer: Crisis Genius; NYU 'Resort' in Abu Dhabi; Nall Speaks
• Dignan: When the Media Descends
• AdAge: 24-year-old Ogilvy China PR Staffer Dies at Desk

Tech 4 ways to avoid being hacked on social media (MarchPR)
Resilience PR star going strong despite two brain tumors (AZJP)
Agencies Clients wait longer to pay agency tabs (S. Cody)
Image Abercrombie & Fitch reputation tanks after flap (BI)
FoodBev A guide to food industry front groups (HuffPost)
Legal Facebook's 'like' faces free-speech test in US court (Bloomberg)
Tech Apple CEO Cook launches preemptive strike before testimony (BI)
Creativity 7 sexy and creative PR ideas (F. Strong)
Crisis White House in crisis: Any lessons here? (G. Baron)
Healthcare Two scary words and three questions for the FDA (A. Silverstein)

VT Reviews PR to Woo
Captive Insurance
Vermont, the unofficial U.S. capital for captive insurance companies, is reviewing its PR account promoting the state for that key economic sector with an RFP process this month.

• Bayer Realigns Communications
• McCauley: Payback Time for Aloof Obama
• Media Companies Rip Justice Dept.; White House Backs Shield Law
• Perkins Exits Baker & McKenzie
• Big Oil Pushes for 'Sound' Ocean Policy
• C&W Pitches Stake in Middle East
• Olympics Pro to Lead Chime's Good
• Edelman's Hayes Fills Motorola Slot
• IABC Unveils Digital Magazine

Pediatric AIDS Group
Eyes Re-brand
A well known pediatric AIDS group is calling for proposals to create a new strategic communications plan and tagline to reposition the organization and broaden its position in child health.

• Team Interpublic Eats Up Frozen Foods Pitch
• Mantle Family Gets Help on 'Corked' Bat
• Zafarnia Bolsters Racepoint in DC
• Shallow Takes Nutrisystem PR Reins
•
• Media: Atlantic to Launch Defense Site
• PR Accounts on the Move
• Finance Pros Ignore Policies to Get Social
• Solomon: How Benghazi Changed Me
• Video: Kwittken on the Bloomberg LP Crisis

Opinion Corporate governance is overrated (Slate)
FoodBev To pitch Oreos, Mondelez sends 500 singers (Bloomberg)
Measurement Favorability + sentiment ≠ audience reaction (Carma)
Infographic Optimizing a press release (MMC)
Grads Digital skills every grad should know (LPP PR)
Crisis 5 questions to measure a scandal's impact (L. Gaines-Ross)
Healthcare Angelina Jolie and the state of healthcare (P. Oestreicher)
Tools How PR can use Flipboard to create magazines (S. Bruce)
TV Medical drama misses mark on crisis PR (B2B)
Corporate Square stops gun sellers from using its technology (Forbes)