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O'Dwyer's May PR Firms Rankings Magazine O'Dwyer's May PR Firms Rankings Magazine PR Firms Had Good
Growth Year in 2011

Thirteen of the top 25 independent PR firms in the rankings were up in double figures including six of the top ten. Registering double-digit gains were 24 of the top 50, the same number that achieved that in last year's rankings.
Ranking of PR firms by 2011 revenue
Healthcare | Technology | Financial PR/IR
New York | Wash., D.C. | San Fran. Area | L.A./So. California
Food & Beverage | Sports | Beauty & Fashion
Agricultural PR | Home Furnishings | Prof. Svcs. | Travel

 
Wed., May 16

super efficientGlobal Push for Energy Efficient
Products Seeks PR Counsel

A global energy efficiency consortium backed by countries and entities like the U.S., Japan, Australia and the World Bank is casting a wide net for an agency to develop a communications strategy for a key initiative.

howard clabo Applied's Clabo to Head Media Rels. at HP
Zynga Bolsters Communications
Webb Succeeds Tashjian at Fluor
Cancer Org Seeks AOR, PR Consultants
Nicolazzo: Dimon Passes Crisis Test
RFP: Project, sustainability, $40K-$60K - CA
Media Notes

 
Blog:
Keep An Eye on Zuckerberg's Hoodie - McCauley
 

Web Links:

• Higher Ed Damage control for colleges in crisis (@richardlevick in @fastcompany)
• Jobs Why is it so hard to find competent PR people? (Quora)'
• Public Affairs Pentagon issues drone war talking points for PAOs (Wired)
• Demographics Soccer Dads: Most likely white, male backers (M. Penn, NYT)
• Corporate Reputation loss - The new scarlet letter (@ReputationRx)
• Wikipedia If you want to understand WP, become a Wikipedian (CIPR UK)
• Food Ronald McDonald becomes public enemy No. 1 (@repmancody)
• Apps Curalate lets you manage/measure your brand on Pinterest (@SimplyZesty)
• Media Can an algorithm write a better news story than a human reporter? (Wired)
 
PR Jobs:

Manager, PR, Global Rescue - MA
VP, global mkt. comms., digital audiences, Nielsen - NY
Dir., strat. comms., PR, Principals and Supervisors Assn. - NJ
US Metro PR manager, Microsoft - WA
Director, PR, Univ. of Michigan Health System - MI
Intern, PR, L'Oreal USA - NY
PR coordinator, Hulu - CA

   More PR jobs...
 
Upcoming Events:

KWE Partners, Trave Trends & Social Media, May 15 - Web
PRSA-W/F, Becoming a Strategic Advisor, May 16 - NY
IABC-NY, Think Smart, Write Fast, Get Results, May 23 - NYC
PRSA-NY, Big Apple Awards, May 24 - NYC
IABC-NY, Powerful Video Storytelling, May 30 - NYC
12th annual Baruch College Symposium on Communication, June 1 - NYC
NIRI Annual Conference, Jun. 3-6 - Seattle
PRSA-GA, A View From Lockheed Martin, Jun. 13 - Atlanta
PR News Tech & Social Media Summit, June 21-22 - NYC
IABC 2012 World Conference, Jun. 24-27 - Chicago

   Complete list of events...
obama
President Obama's backing of gay marriage will:
Help his campaign
Hurt his campaign
Have no effect
View past polls
 
facebook
Facebook's Trust Issues
Tue., May 15
 
lloyd blankfein
Goldman CEO: 'Shame on Us' for PR Woes
Tue., May 1
 
it gets better
'It Gets Better,' By Edelman Staff
Mon., April 30
 
Video Archive
Snapshots - 10/17/08
 
 
Ranking Instructions Ranking Instructions
Tue., May 15

rebekah brooks
Brooks Charged with Cover-Up

Rebekah Brooks, ex-News International CEO and News of the World editor, is charged in hacking scandal.

Netflix PR Changes Continue
LightSquared Owes B-M
Bucks PR Staff Honored By NBA Scribes
Kramer Named USA Today Publisher
PR Accounts on the Move
5W Speaks for Jailed American in Bolivia

 
Blog:
Newsweek's Tina Brown is Way Too Cool - McCauley
 
Web Links:
• Tactics The 101 on embargos vs. exclusives (@finnpartners)
• Food/Bev To all the wines envying Moscato (@MMCtweets)
• Releases The news release: Friend, foe or link builder (@louhoffman)
• D.C. The lobbyist in the gray flannel suit (NYT)
• Lobbying Lobbyists brace for fight over JPMorgan's $2B trading loss (The Hill)
• Media Twitter breaks into TV dollars w/ ESPN deal (@lostremote)
• HBR 3 headwinds for Facebook's IPO (HBR)
 
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O'Dwyer's May PR Firms Rankings Magazine
May 2012
 
O'Dwyer's April Broadcast Media Svcs. & Social Media PR Magazine O'Dwyer's April Broadcast Media Svcs. & Social Media PR Magazine
Apr. 2012
 
 
Mon., May 14

nevadaNevada Rolls Tourism
Dice with Burson

The Silver State has tapped Burson-Marsteller, Y&R and Las Vegas-based RedRock Strategies for its estimated $3M tourism marketing and PR account.

Utah Seeks Crisis PR Firm After Big Data Breach
Audi Puts Jacuzzi in PR Driver's Seat
Hungary Hungers for Positive Image
Facebook Co-Founder Who Quit U.S. Citizenship Gets PR
Burson Guides Tommy Bahama's Asia Push

 
Blog:

PR Contributes to College Debt Crisis - McCauley
Big U.S. Layoffs Ahead at IBM Say Critics - O’Dwyer

 
Web Links:
• Marketing This column is not sponsored by anyone (NY Times)
• Accounts To build our state economy, we could start by hiring at home (LVRJ)
• Wall St. Reputation is staff concern (WSJ)
• Content 7 principals of content marketing (@tdefren)
• Marketing Test driving the new marketing model (@awpagesociety)
• Apps A new social media dashboard is in town (@karenfreberg)
• Law FTC conducting workshop on dot-com disclosures (@womma)
• Sports MLB shuts down 'Atlanta Barves' (NBC Atlanta)
 
 
Fri., May 11

sorrellWPP Chief Sorrell
Gets 30% Pay Hike

WPP CEO Martin Sorrell receives 30 percent hike in pay to $2M -- first raise since 2007 -- as profit soars.

Farm Lender Cultivates Pitches via RFP
PR People on the Move
Travers Collins Gets Back in IR
Pedersen: 9 Ways to Up Your PR Game

 
Web Links:
• PR Science vs. PR (Am. Enterprise Inst.)
• Content Contending for content - PR, journalism and marketing (@greenbanana)
• Media Is social media killing the news industry? (@marchpr)
• Resumes Would you hire this man (honestly)?
• Tech Facebook co-founder gives up U.S. citizenship ahead of IPO (Bloomberg)
• Telecommuting Managing today's virtual workforce (@b2ecomm)
• IR How Stockr plans to change financial social media (Inside IR)
• Politics What companies can learn from the White House PR playbook (@PubClubofNE)
• Humor 99 Problems But a Pitch Ain't One (Tumblr)
 
Thu., May 10

seth faisonSitrick's Faison to AIDS Group
Seth Faison, head of Sitrick and Co.'s New York outpost, has been named communications director at the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Congressman Threatens to Quash Military PR Ops
Reeve Foundation Selects Coyne
Ethanol Trade Group Recharges PR

 
Blog:

Obama Scores PR Coup - McCauley
Wash Post's Weingarten Hits PR (Again) - O'Dwyer

 
Web Links:
• Politics Romney PR aide becomes his Dark Knight (GQ)
• PR The in-person media tour is dead (@profnet)
• U.K. The rise of PR in business law and royalty (Independent)
• SEO The 6-step SEO audit every marketer should conduct (@hubspot)
• Entertainment Lada Gaga not allowed in Indonesia, says group (WSJ)
• Protest Delta pulls ads from 'Daily Show' after conservative complains (Slate)
 
Wed., May 9

wisdomNavy Gives Lockheed
Big Social Media Pact

The Dept. of the Navy has awarded a unit of Lockheed Martin a $9M, three-year contract to develop a system to "process" news forums, blogs and other online data in order gauge sentiment and analyze the information.

FTI PR Revenue Declines 2.9% in Q1
Rotary Campaign Earns Top Chicago PR Award
MWW Plugs into Pop Culture
Fish & Wildife Service Seeks PR Contract

 
Web Links:
• Finance Securities firm regulator responds to critics (Forbes)
• Wal-Mart Behind the scenes, PR firm remakes Wal-Mart's image (WSJ)
• Corporate Guilt by association (@pacouncil)
• Twitter Chaos likely as Red Sox, boy band use same hashtag (@deadspin)
• Tech What anthropology can teach us about technology (@ketchumpr)
 
Blog:
Senator Urges PR Society to End O'Dwyer Boycott – O'Dwyer
 
Tue., May 8

dale petroskeyOccidental Adds Petroskey
to Public Affairs Team

Former president of the National Baseball Hall of Fame and Reagan administration press secretary moves to Occidental Petroleum as VP of public affairs.

Aviva Gets PR Support Amid CEO Ouster
WWE PR Chief Exits Ring
F-H's Stevenson to Burson-Marsteller
Joele Frank Shops at Barney's
Horn Rebrands
PR Accounts on the Move
Berard: Ignoring PR Savvy for Youth

 
Blog:
GOP Commits Political Suicide with Plan to Cut 'Meals on Wheels' - McCauley
 
Web Links:

• Corporate Today's IBM, rotten to the core (Betanews)
• PR Share the stage to win over your audience (@carminegallo)
• Media China expels al-Jazeera reporter as media relations sour (Wash Post)
• Healthcare APCO's new healthcare blog (APCO)
• Media SPI is case study in 'radical transparency' (@hkstrategies)
• Interns 3 PR intern tips for learning the ropes (@wsseattle)
• Int'l 'Glocalization' of China's PR market (Institute for PR)
• Corporate Typical response to layoff news is pointless (@medcitynews)
• PR KC barbecue franchise's choice of DC PR firm roils some in local PR (@bottomlinecom)

O'Dwyer's February Environmental PR & PA Magazine O'Dwyer's February Environmental PR & PA Magazine
Mar. 2012
 
O'Dwyer's February Environmental PR & Public Affairs Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. 2012
 
O'Dwyer's January PR Buyer's Guide & Crisis Communications PR Magazine O'Dwyer's January PR Buyer's Guide & Crisis Communications PR Magazine
Jan. 2012
 
O'Dwer's December Sports & Entertainment PR Magazine O'Dwyer's December Sports & Entertainment PR Magazine
Dec. 2011
 
O'Dwyer's November Technology PR Magazine O'Dwyer's November Technology PR Magazine
Nov. 2011
 
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare and Medical PR Magazine
Oct. 2011
 
O'Dwyer's September Beauty & Fashion PR Magazine O'Dwyer's September Beauty & Fashion PR Magazine
Sep. 2011
 
O'Dwyer's August Prof. Svcs. PR & Finc'l/IR Magazine O'Dwyer's September Prof. Svcs. PR & Finc'l/IR Magazine
Aug. 2011
 
O'Dwyer's July Travel PR Magazine
Jul. 2011
 
O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. 2011
O'Dwyer's August 2010 Financial PR/IR Magazine O'Dwyer's September 2010 Beauty & Fashion PR Magazine
Edelman 6th annual Change Summit
 
 
 
SplashLab Social
 
Custom Media Day 3rd Internal Branding & Employee Engagement Conference
 

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May. '12 PR Firms Rankings Magazine

O'Dwyer's magazine, now in its 26th year, is the #1 publication for PR and marketing communications pros....Subscribe today

Each month, a different area of PR is examined. If you'd like to submit a profile of your firm, contact editor jon.gingerich@odwyerpr.com or you can use our online form.

 
2012 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity PR
July, Travel & Tourism PR
August, Prof. Svcs. PR & Financial/Investor Rels.
September, Beauty & Fashion PR
October, Healthcare & Medical PR
November: Technology PR
December: Sports & Entertainment PR
 
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The Communicator Awards

How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 

PR Firm Rankings

Top PR Firms - 2012 Rankings:
1. Edelman, NY - $604,740,732
2. APCO Worldwide, D.C. - $120,701,000
3. Waggener Edstrom, Wash. - $115,832,000
4. Ruder Finn, NY - $81,281,000
5. Text 100, San Fran. - $50,425,771
6. WCG, San Fran. - $47,577,000
7. MWW Group, NJ - $38,626,000
8. ICR, CT - 32,030,483
9. Qorvis Communications, DC - $29,500,000
10. DKC PR, New York - $26,800,000
 
Full Ranking of Top PR Firms and Agencies
 
Top PR Firms By Specialty:

- Agriculture
- Beauty & Fashion
- Entertainment
- Environmental/PA
- Financial PR/IR
- Food & Beverage

- Healthcare
- Home Furnishings
- Professional Svcs.
- Sports/Leisure
- Technology/Industrial
- Travel
 
Top PR Firms By Location:

- Atlanta
- Chicago
- Connecticut
- Florida
- Los Angeles
- Massachusetts
- Midwest Cities
- Minneapolis/St. Paul
- New Jersey

- New York
- Pennsylvania
- San Francisco
- Silicon Valley
- Southeast
- Texas
- Western Cities
- Washington, D.C.
 

PR Services & Products
O'Dwyer's January 2012 PR Buyer's Guide
Shop in 60 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/
Multimedia Services

- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
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products database
 
PR Industry Stocks
As of 3:37 p.m., Wed., May 16

Dow: 12,631.96 -0.04
Nasdaq: 2,878.60 -15.08
Company Latest Change
FTI Consulting 31.23 -0.11
Havas (Euro) 4.00 -0.06
Interpublic 11.20 -0.08
MDC Partners 9.73 +0.10
Omnicom 50.40 -0.05
Publicis (Euro) 37.87 +0.28
Vocus 15.23 -0.37
WPP 63.45 -0.80
Click on stock name for latest company info, stock charts, SEC filings, etc. from Yahoo Finance.
 

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O'Dwyer's February Environmental PR & PA Magazine

 

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