 Commentary
& Op-Ed
Social Media:
Twitter Tail Wagging Corporate Dog
 By Paul Oestreicher
Sure, technology can help drive cultural change. Think of the tools of war over the centuries or what the automobile has meant to society. But the culture of a company?
Tue., Nov. 17
Public Affairs:
Press Leaks Muddle Afghan Decision
 By
Wes Pedersen
Generals have mucked up the president's view of the war by leaking their conflicting views to the public. It's time to turn out the lights in Afghanistan.
Mon., Nov. 16
Public Relations:
NBC News Jams with Bon Jovi
 By Kevin Foley
NBC can't get enough of Bon Jovi as it hopes aging rocker will power "sweeps" month. Sister company owns band's record label in classic cross promotion.
Fri., Nov. 13
Public Affairs:
A Third Party?
By
Wes Pedersen
There is a lot of squeal for an independent political party, but a viable alternative to Democrats and Republicans won’t emerge until the Presidential election.
Wed., Nov. 11
Public Affairs:
Where's the Music?
 By
Joseph J. Honick
Why aren't Americans rallying around the troops in Iraq, Afghanistan? Is it because they haven’t been asked? Strike up the band!
Mon., Nov. 9 
Media:
Journalistic Hubris
at FT
By
Wes Pedersen
The Financial Times is "hot" but there is no justification for its arrogance, especially since the orange sheet missed the biggest story since the Great Depression.
Thu., Nov. 5
Public Relations:
Ostentatious
Displays in Sports TV
By
Kevin Foley
Patriotism is a deeply personal emotion, so why
does Fox Sports wrap itself around the flag during
every football and baseball game that is airs?
Is it to support its jingoist brother station,
Fox News?
Tue.,
Nov. 3
Commentary
archive |
|
Medical School Seeks Palliative PR Pitches
Univ. of Colorado's medical school plans a palliative care strategic comms. campaign but sees only one firm that can do it.
Fri., Nov. 20
 B-M's Perino Among
Obama's BBG Nominees
Ex-Bush press secretary is among Obama administration nominees for the Broadcasting Board of Governors.
Fri., Nov. 20
 WSJ's Murray:
Journalism Becomes Marketing
Social media transforms journalism into a game of marketing, said Alan Murray, deputy managing editor of the Wall Street Journal, during the a panel discussion to launch the new Dow Jones media relations product.
Fri., Nov. 20
 Tiny Guam Makes PR Splash
Travel writer Carla Rupp was the only American in a group of more than 100 journalists who recently enjoyed a "fam trip" to Guam. Here is her report.
Fri., Nov. 20
 Where are all the social media experts?
Promote your expertise in the area everyone's talking about by listing in O'Dwyer's 2010 PR Buyer's Guide...sign up here (deadline is Nov. 30)
* * *
Sex Tape Couple Gets PR Help
Former Miss Universe contestant and her photographer boyfriend have retained crisis counsel as a racy sex tape has leaked online.
Thu., Nov. 19
AOL Withers Away
AOL is looking for 2,500 volunteers to separate themselves from the payroll as spin-off from Time Warner looms.
Thu., Nov. 19
Governor Eyes Multiple Firms
for Census Push
RFP could tap as many as 12 firms for a wide-ranging public awareness push to get an accurate 2010 census count.
Thu., Nov. 19
N.J. Town Seeks Biz Boost
Tthe home of New Jersey's second largest industrial park seeks PR firm to drum up business.
Thu., Nov. 19
 PR News' Barnes Exits
Courtney Barnes, editor of PR News for the past three yeas, has joined the firm of former MS&L Worldwide CEO Mark Hass.
Thu., Nov. 19
Expedia Taps HL for Consumer PR
Travel portal goes with New York firm founded by veterans of luxury lifestyle PR sector.
Thu., Nov. 19
 'Financial Follies' Goes on!
In spite of Wall Street’s woes, more than 1,000 financial execs, PR pros and journalists will attend the "Financial Follies" tomorrow night at the Marriott Marquis.
Thu., Nov. 19
Media Notes: Newsweek defends Palin cover... Globe expands digital edition... Wash Blade folds... Sun-Times taps sports editor...
Thu., Nov. 19
* * *
 Classy Swiss Jeweler Distances
Self from Iran Probe
LaForce + Stevens is helping its Swiss jeweler client correct reports that the Fifth Avenue building targeted in a federal probe of Iranian assets doesn’t carry its client’s name.
Wed., Nov. 18
 Study: Celeb Backing Effective, But Waning
Consumers in the coveted 18-34 demographic will buy a product based on a celebrity endorsement, but the PR tactic’s effectiveness is waning.
Wed., Nov. 18
FBI Warns PR, Law Firms
of Cyber Attacks
Email schemes to obtain confidential information from PR and law firms are on the rise, according to the FBI.
Wed., Nov. 18
Stanton Handles Sun Cap Coffee Deal
Stanton PR handles Sun Capital’s $160M sale of Timothy’s Coffees to Vermont specialty roaster.
Wed., Nov. 18
* * *
Claes Out at B-M?
Micheal Claes, a 25-year veteran of Burson-Marsteller, has apparently split from the WPP-owned firm.
Tue., Nov. 17
 NPR's Feeney Moves to PR
Veteran journalist, editor of "All Things Considered" and "Morning Edition" on NPR moves to Omnicom issues advocacy unit in D.C.
Tue., Nov. 17
 NYT Rips Cassidy's Top Foreign Client
Cassidy & Associates' biggest foreign client, Equatorial Guinea, was profiled as cesspool of oil corruption on the front page of today's New York Times.
Tue., Nov. 17
U.S. Touts Student Exchanges
U.S. public diplomacy chief trumpets solid increases in international students and U.S. students studying abroad as campaign to promote American education is unveiled.
Tue., Nov. 17
 Newsom Spokesman
to Re-Start PR Firm
Nathan Ballard is leaving the San Francisco mayor’s office after three years to re-start his PR firm.
Tue., Nov. 17
 Time's Tyrangiel Moves
to Bloomberg's BW
Josh Tyrangiel, a rising star at Time, is lured by Bloomberg to edit BusinessWeek.
Tue., Nov. 17
|
Video:
Video:
