A Strategic Approach to Authentic Engagement
Thu., May 9, 2024
By Cathy Angel
Taking a deep dive into the latest PR trends to effectively elevate brand visibility.
Taking a deep dive into the latest PR trends to effectively elevate brand visibility.
Skyline Capitol, the firm of former Utah Republican Congressman Chris Stewart, has inked a one-year deal to represent the Taipei Economic and Cultural Representative Office in the US.
Four emerging trends that are currently shaping today’s marketing and communications landscape.
Massasoit Community College is looking to enroll a firm to develop a a digital integrated marketing and ad program that supports enrollment and community engagement for the Massachusetts school.
There are many reasons why an M&A transaction can reach an impasse, but a lack of willingness to negotiate will always result in a deal that’s dead on arrival.
Emma Vaughn, who most recently was deputy communications director at the Republican National Committee, has joined BGR Public Relations as a VP.
Fox Corp. reports fiscal Q3 revenues plummeted 15.4 percent to $3.4B from the year ago period that included the broadcast of advertising-rich Super Bowl LVII.
Johnson Controls appoints IBM's Chris Bontempo as VP and CMO... Team One, Publicis Groupe’s media, digital and communications arm, names Rosabel Murai as chief media officer... Trilliad brings on former Merkle global CMO Erin Hutchinson as its CMO... MINT, an enterprise software solution for advertising resource management, appoints Federico Salvitti as VP of growth.
CIIC PR signs on with the Wyndham Grand Barbados Sam Lords Castle All Inclusive Resort... Praytell is named the US PR & influencer agency of record for the Singapore Tourism Board... Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR strategy and positioning.
Avoq’s survey of more than 200 D.C. insiders uncovers a sea change in their media choices... Muck Rack, a PR management platform, teams up with Help Every Reporter Out... D S Simon Media conducted a recent study that says, by largely steering clear of political coverage, local TV news stations have become a surprisingly welcoming environment for brands and non-profits.
Stacey Jones, who recently took over as Honeywell's chief communicator, talks with Doug Simon about the most effective strategies for planning and prioritizing communications initiatives, including such issues as how to assemble the right team, gaining the trust of the C-suite when developing new strategies and the importance of connecting communications plans to business objectives. |
Brand USA is seeking a firm to provide PR and travel marketing services in China. It has budgeted $1M for the push.
Finn Partners has recruited cardiologist and noted patient care advocate Richard Levin as chief health affairs counselor, a newly created position.
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