PR Pros Betting on AI in 2025
Fri., Dec. 13, 2024
By Jon Gingerich
PR professionals are allocating their budgets next year to focus on AI-powered tools and strategic partnerships, according to a new Prowly survey.
PR professionals are allocating their budgets next year to focus on AI-powered tools and strategic partnerships, according to a new Prowly survey.
The public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.
In a world where people tend to talk past one another, finding agreement and building bridges is essential when navigating policy lanes.
Commentary
Will Tesla’s 2026 models come standard with a 12-inch hood ornament statue of Donald Trump?... Renewable energy pitches can score in GOP-controlled DC... Hats off to Rochelle Ford as she takes the helm of The Page Society.
The Bureau of Land Management seeks a firm to develop a marketing campaign to increase the “adoption” of wild horses and burros that it has removed from public lands.
California beach town Carmel-by-the-Sea will release an RFP in January for agencies specializing in public relations and social media services.
Seven Letter, which is part of Public Policy Holding Company, brings on former UC Berkeley School of Law media relations director Kelly Devers-Franklin as a partner... Right Line Communications hires John Gentzel as a partner, part of the firm’s strategic shift into the PA space... Ryan, a global tax services and software provider, hires Derek Thomas as CMO.
Mod Op, a Miami-based digital marketing agency with offices across the US and Canada, acquires Image Media, an experiential and events agency... Lopez Negrete Communications co-founder/CEO Alex López Negrete has been inducted into the American Advertising Federation Hall of Fame Class of 2025 ... Goucher College, a private liberal arts college located in Towson, MD, will launch a new graduate program in digital communication this fall.
PAN picks up VTEX, a commerce platform for enterprise B2C and B2B brands and retailers... CIIC PR re-ups with Barbados Tourism Marketing for Latin America duties... LDPR signs up with Windstar Cruises as its agency of record for 2025... ke comms, a mission-driven PR and writing agency, is renewing its partnership with anti-hunger nonprofit The Hunger Project.
Michigan Economic Development Corp. is looking for a strategic communications partner to handle a 10-month campaign, budgeted at up to $120K, to promote its Michigan Growth Office.
The Toy Association has hired Ballard Partners, which has close tries to Donald Trump, for representation on tariff matters.
The Union of Oil and Gas Producers of Russia has hired Bethesda-based AF International to provide strategic consulting and management services.
With corporate mergers, restructuring, revenue declines and AI becoming the new normal, the focus for many workers in PR and communications has shifted from furthering careers to just being able to keep on making a good living. Here are some pointers for handling that instability.
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