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The Glover Park Group has hired Sarah Culvahouse Mills, most recently communications & media relations director at The Heritage Foundation and one-time aide to Laura Bush, as VP.
A recent study suggests that Millennials are more likely to trust marketing messages and to make a purchase after seeing or hearing an advertisement about a product than older generations.
Food and beverage brands stand to lose almost $300 billion if “plain packaging” laws similar to those recently enacted for tobacco products in several countries were applied to alcohol, sugary drinks, confectionery and savory snacks.
Communicators in the financial world are aware of the roles new technologies play in marketing and PR, but their efforts to keep up with today’s evolving landscape are routinely beset by budget constraints and teams possessing limited skillsets, according to a new survey.
Members of each branch of the military today re-opened the Times Square recruiting station, which is busiest walk-in recruiting center in the country.
Lippe Taylor makes splash in influencer marketing segment with addition of Lauren McGrath of Refinery29 in new role of talent and influencer engagement head.
Factors that make an outstanding agency partner, from a former client who would know.
The use of influencers has grown wildly popular in recent years, but according to a survey released by D S Simon Media, the press doesn’t appear to be nearly as enthusiastic about the practice.
Planning and implementing corporate anniversary campaigns will be the focus of the Anniversary Marketing Summit, to be presented in Chicago by heritage management agency The History Factory on Oct. 17.
Zenith Media cuts 2017 global ad spending growth to 4.0 percent due to $558B due to challenges in Europe, slump in Mexico.
When outsourcing certain marketing services becomes the best solution to save costs, streamline workflow and improve ROI.
Truth in Advertising has filed a complaint with government regulators regarding marketing claims allegedly made by Goop, the lifestyle brand and digital media property founded by actress Gwyneth Paltrow.
Budweiser, which last year said it was re-labeling its beer “America” for the election season, is again using the word, raising the ire of those who say the company is based in Belgium and is dominated by Brazilian bankers.
Tech specialist Hotwire has launched a new division focused on clients in the non-profit and government sectors.
A new report named account executive, data scientist, market research analyst and chief marketing officer as some the best jobs to have in the advertising industry.
Retail marketers embrace artificial intelligence technologies, but currently lack the required skills to put this technology into practice, according to a recent study.
Integrated communications is an overused term in PR, though most firms get it wrong. Input, not output is the key to success.
A recent court case could have major implications for the PR concerns of brands and public personalities competing in the marketplace of ideas.
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