Sachs Media Group has been selected to work with Support Our Troops, Inc., a nationwide 501(c)(3) organization. Support Our Troops keeps soldiers connected to their family, home and country by satellite from remote desert and island locations; provides food assistance to overseas military children and spouses; and helps maintain stability and continuity for overseas military youth. Sachs will promote a special fundraising initiative with Dr. Scholl’s and Bayer HealthCare to support the organization through an assortment of PR strategies, including influencer/earned media outreach, grassroots advocacy and social media promotion.
The Brandman Agency has added BodyHoliday in St. Lucia, a resort that offers guests a combination of wellness and leisure, to its luxury travel and lifestyle portfolio. Brandman’s remit is to elevate exposure for the resort within the U.S. market. BodyHoliday says that it aims “to change people’s lives, one person at a time” through signature health, wellness and fitness programming, healthy eating, and luxury amenities and service. As part of a multimillion-dollar renovation, BodyHoliday closed its doors on July 1 and is set to reopen, with two new villas, to the public on August 26.
Buffalo.Agency has been selected PR partner for Sailfish Point, a 532-acre oceanfront community on Hutchinson Island, 45 minutes north of Florida’s Palm Beaches. Buffalo.Agency will publicize Sailfish Point in national and relevant regional media covering luxury real estate, golf, yachting and related topics. The community, which features the nationally-ranked Jack Nicklaus Signature Golf Course, has 520 residential units ranging from waterfront estates to condos, villas and townhomes.
TURNER has scooped up Solaz, a Luxury Collection Resort, Los Cabos, to its portfolio of travel and lifestyle clients. TURNER will be handling the full PR strategy for the resort. Opening in early September, the property consists of a 128-room hotel and 21 residences. The first hotel in Baja California Sur for The Luxury Collection Hotels & Resorts brand, Solaz Resort sits on 34 acres overlooking the Sea of Cortez.
Xhibition has been selected to spearhead media relations campaigns and partnership development in North America for Empowers Africa. Empowers Africa is a charity that supports programs in the areas of human empowerment, wildlife protection and land conservation in sub-Saharan Africa. Currently, the organization funds programs in communities that surround protected conservation and wildlife areas or World Heritage Sites, programs in urban communities where tourism is a strong source of development, and programs that support the protection of wildlife and land conservation.