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Sachs Media Group has been selected to work with Support Our Troops, Inc., a nationwide 501(c)(3) organization. Support Our Troops keeps soldiers connected to their family, home and country by satellite from remote desert and island locations; provides food assistance to overseas military children and spouses; and helps maintain stability and continuity for overseas military youth. Sachs will promote a special fundraising initiative with Dr. Scholl’s and Bayer HealthCare to support the organization through an assortment of PR strategies, including influencer/earned media outreach, grassroots advocacy and social media promotion.
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The Brandman Agency has added BodyHoliday in St. Lucia, a resort that offers guests a combination of wellness and leisure, to its luxury travel and lifestyle portfolio. Brandman’s remit is to elevate exposure for the resort within the U.S. market. BodyHoliday says that it aims “to change people’s lives, one person at a time” through signature health, wellness and fitness programming, healthy eating, and luxury amenities and service. As part of a multimillion-dollar renovation, BodyHoliday closed its doors on July 1 and is set to reopen, with two new villas, to the public on August 26.
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Buffalo.Agency has been selected PR partner for Sailfish Point, a 532-acre oceanfront community on Hutchinson Island, 45 minutes north of Florida’s Palm Beaches. Buffalo.Agency will publicize Sailfish Point in national and relevant regional media covering luxury real estate, golf, yachting and related topics. The community, which features the nationally-ranked Jack Nicklaus Signature Golf Course, has 520 residential units ranging from waterfront estates to condos, villas and townhomes.
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TURNER has scooped up Solaz, a Luxury Collection Resort, Los Cabos, to its portfolio of travel and lifestyle clients. TURNER will be handling the full PR strategy for the resort. Opening in early September, the property consists of a 128-room hotel and 21 residences. The first hotel in Baja California Sur for The Luxury Collection Hotels & Resorts brand, Solaz Resort sits on 34 acres overlooking the Sea of Cortez.
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Xhibition has been selected to spearhead media relations campaigns and partnership development in North America for Empowers Africa. Empowers Africa is a charity that supports programs in the areas of human empowerment, wildlife protection and land conservation in sub-Saharan Africa. Currently, the organization funds programs in communities that surround protected conservation and wildlife areas or World Heritage Sites, programs in urban communities where tourism is a strong source of development, and programs that support the protection of wildlife and land conservation.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
