Nicholas & Lence Communications has brought on Feld Entertainment on the launch of DreamWorks Trolls The Experience, a 12,000-square-foot immersive adventure launching this fall. NLC has also been engaged to represent Opry City Stage, an official New York outpost of Nashville’s Grand Ole Opry and Triumvirate Artists, an NYC-based theatrical production company. For the Mamaroneck Coastal Environment Coalition, which is opposing the development of the Hampshire Country Club in Mamaroneck, NY, NLC will assist in the launch of a “Truth Team,” charged with supplying factual data to concerned area residents and regional allies. The agency will also work with the Sleepy Hollow Local Development Corporation to promote employment opportunities and economic development in Sleepy Hollow, NY and surrounding communities.
RMD Advertising is now working with Lilly’s Hummus. RMD is tasked with helping to expand the awareness and reach of the Portland, OR-based company’s non-GMO, gluten free, vegan hummus. The effort is set to include an increased focus on brand strategy, social media, digital advertising and public relations. RMD’s portfolio of clients also includes Graeter’s Ice Cream, Rudolph Foods, Bil-Jac Foods, Saffron Road, Keystone Meats, Little Caesars Pizza Kit Fundraising Program and McClure’s Pickles.
Manifest New York has been chosen to handle an integrated campaign for The Plum Guide. The London-based company picks homes from over 25 sites, including AirBnB, HomeAway and Onefinestay, and puts them through a rigorous testing process. The campaign will promote the launch of The Plum Guide in New York, Los Angeles, Milan and Rome. In addition, it will work to expand awareness of the company from just the traditional travel press to the consumer market.
JMPR Public Relations has been named agency for RelayCars®, a company that makes automotive apps for both consumer and B2B audiences. Its consumer app allows users to virtually explore every vehicle make and model available on the market since 2015 via smartphone, tablet or VR headset. The B2B version, RelayCars Pro®, also includes features directed toward dealers and OEM product managers. The company says it has more than a million downloads to date. JMPR will be responsible for bringing a wider awareness to RelayCars and assisting the company with several upcoming product launches. JMPR will also work with the company’s social media team to curate integrated campaigns for multiple audiences.
Matter Communications announced the additions of next-generation networking company 128 Technology, identity-as-a-service platform provider Auth0, global payments tech company BlueSnap, TSL/SSL vendor Comodo CA, unified analytics platform provider Databricks, aerial intelligence Kespry, API-based commerce solution Moltin and Omnigo Software, a provider of public safety, incident and security management solutions for law enforcement, education, healthcare and other enterprises.
Xhibition has been picked as U.S. shop for InsideAsia Tours. Headquartered in Bristol, UK, with offices in Boulder, Colorado, the tour operator provides travelers with destination intelligence, travel planning and in-country support under the InsideJapan Tours brand in Japan and with the InsideAsia Tours brand in Vietnam, Cambodia, Laos, and Burma (Myanmar). Xhibition will spearhead media relations campaigns and partnership development for InsideJapan Tours and InsideAsia Tours in North America.