EVINS Communications Ltd. has been named public relations agency of record for One Warm Coat, an independent coat-drive organization. As AOR, EVINS will manage all U.S. public relations, online and social media initiatives surrounding the organization’s programming for the 2018/2019 campaign, as well as public awareness and experiential initiatives. One Warm Coat works to provide a free, warm coat to any person in need and supports individuals, groups, companies and organizations across the country by providing the tools and resources needed to hold a successful coat drive. Coats are distributed in the communities where they were collected, to children and adults in need, without charge, discrimination or obligation. “After working with EVINS previously, they were the natural choice to help One Warm Coat reach an even wider audience than in the past,” said One Warm Coat president & CEO Jennifer Stockard. To learn more about One Warm Coat, visit https://www.onewarmcoat.org/.
Finn Partners will be working with media services agency Crossmedia as well as experience design and digital marketing firm IBM iX to develop marketing strategy for Champion Petfoods. Finn will oversee traditional and digital communications, including managing the brand’s public relations, social media and influencer initiatives. Crossmedia's contribution will focus on media planning and buying, while IBM iX will help lead work relative to consumer campaigns for the company. The agencies will develop and execute integrated content to directly reach target audiences on behalf of the ORIJEN and ACANA brands.
The Brandman Agency has added Context Travel to its worldwide luxury travel and lifestyle portfolio. “We’ve chosen The Brandman Agency to increase our presence within the global travel and experiences market,” said Context Travel CEO Evan Frank. Context Travel cultivates a network of expert docents to lead tours in nearly 50 global cities. Its tours include art and architecture-focused walks, fashion-centric tours, culinary tastings and historic excursions. In the coming weeks, it will re-launch its Milan product with new experiences led by new expert docents. The company is also planning to expand to other destinations.