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Hill+Knowlton Strategies has been named UK communications agency for the 2019 Laureus World Sports Awards, which will be held in Monaco on Feb. 18. H+K will work with Laureus to increase the UK audience for the awards, as well as helping draw attention to the work of the Laureus Sport for Good Foundation, which leverages the power of sports to promote social change in communities around the world. The partnership will run through March 15, to incorporate post-event reporting and evaluation. Laureus was founded in 2000 by Johann Rupert, chairman of the Swiss-based luxury-goods company Richemont. Its annual awards have honored both male and females athletes, nominated in eight categories. It also celebrates fair play and the drama of sport through its Laureus Sports.
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Hotwire has added several clients to its consumer portfolio. For robotics company Anki, the agency is working to launch its latest robot in the North American market as well as positioning the company as a leader in shaping the way in which people will interact with robots in the home. Personal care appliances band Clio appointed Hotwire to promote its PlusOne sexual wellness products at they go on sale in mass retailers across the U.S. The agency will also work with smart lighting provider Sengled to reposition the brand in the U.S. market, as well to promote the launch of new products. Hotwire senior director Christine Reilly will move from to from the agency’s London office to New York to support the growth of the North American consumer practice.
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Abelow PR has been retained by Sixt, an international car rental company specializing in the luxury sector. Abelow, which recently celebrated its 25th anniversary, will promote the company’s US offerings, including new locations opening from now through 2019. Sixt, the fourth largest car rental company in the U.S., maintains alliances with hotels, airlines, and prominent service providers in the tourism sector. With revenues in excess of $2.7 billion, it has more than 2,200 locations in over 105 countries and serves more than 50 U.S. rental locations. The company opened its first New York City location earlier this year. Its global headquarters are in Germany.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
