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Hill+Knowlton Strategies has been named UK communications agency for the 2019 Laureus World Sports Awards, which will be held in Monaco on Feb. 18. H+K will work with Laureus to increase the UK audience for the awards, as well as helping draw attention to the work of the Laureus Sport for Good Foundation, which leverages the power of sports to promote social change in communities around the world. The partnership will run through March 15, to incorporate post-event reporting and evaluation. Laureus was founded in 2000 by Johann Rupert, chairman of the Swiss-based luxury-goods company Richemont. Its annual awards have honored both male and females athletes, nominated in eight categories. It also celebrates fair play and the drama of sport through its Laureus Sports.
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Hotwire has added several clients to its consumer portfolio. For robotics company Anki, the agency is working to launch its latest robot in the North American market as well as positioning the company as a leader in shaping the way in which people will interact with robots in the home. Personal care appliances band Clio appointed Hotwire to promote its PlusOne sexual wellness products at they go on sale in mass retailers across the U.S. The agency will also work with smart lighting provider Sengled to reposition the brand in the U.S. market, as well to promote the launch of new products. Hotwire senior director Christine Reilly will move from to from the agency’s London office to New York to support the growth of the North American consumer practice.
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Abelow PR has been retained by Sixt, an international car rental company specializing in the luxury sector. Abelow, which recently celebrated its 25th anniversary, will promote the company’s US offerings, including new locations opening from now through 2019. Sixt, the fourth largest car rental company in the U.S., maintains alliances with hotels, airlines, and prominent service providers in the tourism sector. With revenues in excess of $2.7 billion, it has more than 2,200 locations in over 105 countries and serves more than 50 U.S. rental locations. The company opened its first New York City location earlier this year. Its global headquarters are in Germany.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
