Hill+Knowlton Strategies has been named UK communications agency for the 2019 Laureus World Sports Awards, which will be held in Monaco on Feb. 18. H+K will work with Laureus to increase the UK audience for the awards, as well as helping draw attention to the work of the Laureus Sport for Good Foundation, which leverages the power of sports to promote social change in communities around the world. The partnership will run through March 15, to incorporate post-event reporting and evaluation. Laureus was founded in 2000 by Johann Rupert, chairman of the Swiss-based luxury-goods company Richemont. Its annual awards have honored both male and females athletes, nominated in eight categories. It also celebrates fair play and the drama of sport through its Laureus Sports.
Hotwire has added several clients to its consumer portfolio. For robotics company Anki, the agency is working to launch its latest robot in the North American market as well as positioning the company as a leader in shaping the way in which people will interact with robots in the home. Personal care appliances band Clio appointed Hotwire to promote its PlusOne sexual wellness products at they go on sale in mass retailers across the U.S. The agency will also work with smart lighting provider Sengled to reposition the brand in the U.S. market, as well to promote the launch of new products. Hotwire senior director Christine Reilly will move from to from the agency’s London office to New York to support the growth of the North American consumer practice.
Abelow PR has been retained by Sixt, an international car rental company specializing in the luxury sector. Abelow, which recently celebrated its 25th anniversary, will promote the company’s US offerings, including new locations opening from now through 2019. Sixt, the fourth largest car rental company in the U.S., maintains alliances with hotels, airlines, and prominent service providers in the tourism sector. With revenues in excess of $2.7 billion, it has more than 2,200 locations in over 105 countries and serves more than 50 U.S. rental locations. The company opened its first New York City location earlier this year. Its global headquarters are in Germany.