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5W Public Relations has added The Topps Company to its roster of consumer lifestyle and entertainment brands. Topps is the sole partner of baseball card manufacturers with Major League Baseball, and 5W is now representing this sector of the company. The agency will work with Topps on the launch of its Series 1 Collection, which celebrates 150 years of professional baseball with special cards celebrating the game’s greatest players, moments and seasons, as well as detailing baseball’s evolution. 5W will also work with Topps on initiatives surrounding MLB Opening Day.
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Karbo Communications has been named agency of record for TIBCO Software Inc. Karbo will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics. The agency will also support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.
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BVK will direct creative development and paid and earned media strategy for James Hardie North America, the global leader in fiber cement technology. The collaboration is expected to generate an integrated advertising plan directed at maintaining the brand’s position in the fiber cement siding market while positioning its suite of products for aggressive growth. BVK will be seen supporting James Hardie’s new product launches at the NAHB International Builders’ Show, which runs from Feb. 19-21 in Las Vegas. BVK’s roster of building products and technology brands also includes Johnson Controls and Briggs & Stratton.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
