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5W Public Relations has added The Topps Company to its roster of consumer lifestyle and entertainment brands. Topps is the sole partner of baseball card manufacturers with Major League Baseball, and 5W is now representing this sector of the company. The agency will work with Topps on the launch of its Series 1 Collection, which celebrates 150 years of professional baseball with special cards celebrating the game’s greatest players, moments and seasons, as well as detailing baseball’s evolution. 5W will also work with Topps on initiatives surrounding MLB Opening Day.
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Karbo Communications has been named agency of record for TIBCO Software Inc. Karbo will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics. The agency will also support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.
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BVK will direct creative development and paid and earned media strategy for James Hardie North America, the global leader in fiber cement technology. The collaboration is expected to generate an integrated advertising plan directed at maintaining the brand’s position in the fiber cement siding market while positioning its suite of products for aggressive growth. BVK will be seen supporting James Hardie’s new product launches at the NAHB International Builders’ Show, which runs from Feb. 19-21 in Las Vegas. BVK’s roster of building products and technology brands also includes Johnson Controls and Briggs & Stratton.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
