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5W Public Relations has added The Topps Company to its roster of consumer lifestyle and entertainment brands. Topps is the sole partner of baseball card manufacturers with Major League Baseball, and 5W is now representing this sector of the company. The agency will work with Topps on the launch of its Series 1 Collection, which celebrates 150 years of professional baseball with special cards celebrating the game’s greatest players, moments and seasons, as well as detailing baseball’s evolution. 5W will also work with Topps on initiatives surrounding MLB Opening Day.
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Karbo Communications has been named agency of record for TIBCO Software Inc. Karbo will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics. The agency will also support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.
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BVK will direct creative development and paid and earned media strategy for James Hardie North America, the global leader in fiber cement technology. The collaboration is expected to generate an integrated advertising plan directed at maintaining the brand’s position in the fiber cement siding market while positioning its suite of products for aggressive growth. BVK will be seen supporting James Hardie’s new product launches at the NAHB International Builders’ Show, which runs from Feb. 19-21 in Las Vegas. BVK’s roster of building products and technology brands also includes Johnson Controls and Briggs & Stratton.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
