5W Public Relations has added The Topps Company to its roster of consumer lifestyle and entertainment brands. Topps is the sole partner of baseball card manufacturers with Major League Baseball, and 5W is now representing this sector of the company. The agency will work with Topps on the launch of its Series 1 Collection, which celebrates 150 years of professional baseball with special cards celebrating the game’s greatest players, moments and seasons, as well as detailing baseball’s evolution. 5W will also work with Topps on initiatives surrounding MLB Opening Day.
Karbo Communications has been named agency of record for TIBCO Software Inc. Karbo will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics. The agency will also support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.
BVK will direct creative development and paid and earned media strategy for James Hardie North America, the global leader in fiber cement technology. The collaboration is expected to generate an integrated advertising plan directed at maintaining the brand’s position in the fiber cement siding market while positioning its suite of products for aggressive growth. BVK will be seen supporting James Hardie’s new product launches at the NAHB International Builders’ Show, which runs from Feb. 19-21 in Las Vegas. BVK’s roster of building products and technology brands also includes Johnson Controls and Briggs & Stratton.