Diffusion has been named AOR for talent experience platform Brightfox. The firm will handle the U.S. introduction of the platform, which will kick off with a strategic launch program to position the brand as a pioneer creating its own market category with rising health insurance company Oscar among its first clients. Diffusion is also tasked with continuing to build awareness and attract a customer base for Brightfox post-launch. An ongoing media relations program will showcase the company’s founding story and vision for the future, and Diffusion will also implement a tailored thought leadership program. Based in New York City and founded by former Oscar chief people officer Deena Fox, Brightfox aims to enable companies and their employees to accelerate their growth and evolve culture through engagement, feedback, and performance.
Zapwater Communications has added The Revel Group to its roster of hospitality clients. Zapwater’s scope of work will include media relations, influencer relations, marketing and events for the company, encompassing all aspects of their business. The Revel Group is an event-centric agency that provides venues, décor services, curated food offerings and planning expertise.. The Chicago-based company includes Revel Global Events, Revel Décor, Limelight Catering, Spotlight, Revel Space and Revel Cares.
Wuppertal, Germany-based brand experience company VOK DAMS was enlisted to develop the brand communication and visual content design for the introduction of the Volkswagen Jetta Mk2 to the Chinese audience at the Shanghai Auto Show 2019. Geared toward millennials, the introduction included a press conference, an interactive brand installation, a virtual reality activation and a show with urban street performances. The Jetta Mk2 is one of the first Volkswagens manufactured in the People’s Republic of China. VOK DAMS has operated offices in Beijing and Shanghai since 2004.