 Deena Fox |
Diffusion has been named AOR for talent experience platform Brightfox. The firm will handle the U.S. introduction of the platform, which will kick off with a strategic launch program to position the brand as a pioneer creating its own market category with rising health insurance company Oscar among its first clients. Diffusion is also tasked with continuing to build awareness and attract a customer base for Brightfox post-launch. An ongoing media relations program will showcase the company’s founding story and vision for the future, and Diffusion will also implement a tailored thought leadership program. Based in New York City and founded by former Oscar chief people officer Deena Fox, Brightfox aims to enable companies and their employees to accelerate their growth and evolve culture through engagement, feedback, and performance.
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Zapwater Communications has added The Revel Group to its roster of hospitality clients. Zapwater’s scope of work will include media relations, influencer relations, marketing and events for the company, encompassing all aspects of their business. The Revel Group is an event-centric agency that provides venues, décor services, curated food offerings and planning expertise.. The Chicago-based company includes Revel Global Events, Revel Décor, Limelight Catering, Spotlight, Revel Space and Revel Cares.
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Wuppertal, Germany-based brand experience company VOK DAMS was enlisted to develop the brand communication and visual content design for the introduction of the Volkswagen Jetta Mk2 to the Chinese audience at the Shanghai Auto Show 2019. Geared toward millennials, the introduction included a press conference, an interactive brand installation, a virtual reality activation and a show with urban street performances. The Jetta Mk2 is one of the first Volkswagens manufactured in the People’s Republic of China. VOK DAMS has operated offices in Beijing and Shanghai since 2004.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
