 Deena Fox |
Diffusion has been named AOR for talent experience platform Brightfox. The firm will handle the U.S. introduction of the platform, which will kick off with a strategic launch program to position the brand as a pioneer creating its own market category with rising health insurance company Oscar among its first clients. Diffusion is also tasked with continuing to build awareness and attract a customer base for Brightfox post-launch. An ongoing media relations program will showcase the company’s founding story and vision for the future, and Diffusion will also implement a tailored thought leadership program. Based in New York City and founded by former Oscar chief people officer Deena Fox, Brightfox aims to enable companies and their employees to accelerate their growth and evolve culture through engagement, feedback, and performance.
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Zapwater Communications has added The Revel Group to its roster of hospitality clients. Zapwater’s scope of work will include media relations, influencer relations, marketing and events for the company, encompassing all aspects of their business. The Revel Group is an event-centric agency that provides venues, décor services, curated food offerings and planning expertise.. The Chicago-based company includes Revel Global Events, Revel Décor, Limelight Catering, Spotlight, Revel Space and Revel Cares.
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Wuppertal, Germany-based brand experience company VOK DAMS was enlisted to develop the brand communication and visual content design for the introduction of the Volkswagen Jetta Mk2 to the Chinese audience at the Shanghai Auto Show 2019. Geared toward millennials, the introduction included a press conference, an interactive brand installation, a virtual reality activation and a show with urban street performances. The Jetta Mk2 is one of the first Volkswagens manufactured in the People’s Republic of China. VOK DAMS has operated offices in Beijing and Shanghai since 2004.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
