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Markstein and Travel + Leisure, the tourism-focused media brand centered around the Meredith publication, have partnered to launch the Travel + Leisure Crisis Communications for Tourism Recovery initiative. The initiative is intended to help travel companies and tourist destinations prepare for, respond to and recover from crisis situations such as natural disasters, terrorism and illness outbreaks. A membership-based program, it will provide specialized training, expertise and tools to tourist destinations, resorts, cruises ships, airlines and other hospitality-related organizations, in addition to an annual crisis communications summit and crisis management planning. “No destination or company is immune to crisis or conflict,” said senior vice president and publisher of Travel + Leisure Jay Meyer. “By helping destinations and companies prepare for potential crises, we will help them recover more quickly and return to business as usual.”
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Lambert & Co. and client HarperCollins Publishers have donated 5,000 early-reader books from the Michigan-based Zonderkidz imprint to students at Detroit Public Schools, Flint Community Schools and the Detroit Literacy Project. The books were given to K-4th grade students across 20 Detroit and Flint schools. “Literacy and specifically fourth-grade reading levels are key determinants of future success,” said agency CEO and founder Jeff Lambert. Lambert’s Education and Social Impact practice works with educational institutions from early childhood development to higher education and non-profit and community organizations and causes. The firm has contributed more than $2.5 million in pro bono work and contributions since its founding in 1998.
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Dragon Horse has opened a second Florida office in downtown Naples. The agency says the new location, which will house its headquarters, gives the company room to continue to grow its team and expand its products and services. It's North Naples office will remain open. Founded in 2015, Dragon Horse offers services that include integrated business and media strategy, media production, public relations/reputation management and concept development. “We’ve already seen significant increases in communication and opportunity with this move, offering Dragon Horse the chance to help many more clients achieve success in their business,” said chief global strategist Patrick Blake Renda.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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