Markstein and Travel + Leisure, the tourism-focused media brand centered around the Meredith publication, have partnered to launch the Travel + Leisure Crisis Communications for Tourism Recovery initiative. The initiative is intended to help travel companies and tourist destinations prepare for, respond to and recover from crisis situations such as natural disasters, terrorism and illness outbreaks. A membership-based program, it will provide specialized training, expertise and tools to tourist destinations, resorts, cruises ships, airlines and other hospitality-related organizations, in addition to an annual crisis communications summit and crisis management planning. “No destination or company is immune to crisis or conflict,” said senior vice president and publisher of Travel + Leisure Jay Meyer. “By helping destinations and companies prepare for potential crises, we will help them recover more quickly and return to business as usual.”
Lambert & Co. and client HarperCollins Publishers have donated 5,000 early-reader books from the Michigan-based Zonderkidz imprint to students at Detroit Public Schools, Flint Community Schools and the Detroit Literacy Project. The books were given to K-4th grade students across 20 Detroit and Flint schools. “Literacy and specifically fourth-grade reading levels are key determinants of future success,” said agency CEO and founder Jeff Lambert. Lambert’s Education and Social Impact practice works with educational institutions from early childhood development to higher education and non-profit and community organizations and causes. The firm has contributed more than $2.5 million in pro bono work and contributions since its founding in 1998.
Dragon Horse has opened a second Florida office in downtown Naples. The agency says the new location, which will house its headquarters, gives the company room to continue to grow its team and expand its products and services. It's North Naples office will remain open. Founded in 2015, Dragon Horse offers services that include integrated business and media strategy, media production, public relations/reputation management and concept development. “We’ve already seen significant increases in communication and opportunity with this move, offering Dragon Horse the chance to help many more clients achieve success in their business,” said chief global strategist Patrick Blake Renda.