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PAN Communications has been hired by Apps Associates, which provides strategic consulting and managed services for Oracle applications and databases. Apps Associates recently acquired SmartDog Services, a consulting services firm for companies running Oracle—a move intended to solidify its position as a forerunner in Oracle-to-the-Cloud migration services. PAN’s first campaign for Apps Associates, “Top Cloud Myths Debunked,” leveraged research results from a proprietary survey of 300 IT decision-makers managing Oracle applications. “With PAN’s strategic support, we’re leveraging unique marketing approaches to dispel concerns about Oracle cloud migration and reach IT professionals gearing up for the move to the cloud – SaaS, private or public,” said Apps Associates senior vice president of sales and marketing Paul Vian.
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Austin, TX-based Pen & Tell Us has been named agency of record for Delysia Chocolatier. Pen & Tell Us will be providing public relations, influencer relations and digital media for the artisan chocolatier. The agency focuses on the food and beverage industry, with a client roster that includes Ben Milam Whiskey, Celis Brewery, Fall Creek Vineyards, Ski Shores Café and Robert Earl Keen Beer. Penn & Tell Us has also recently brought on former William Chris Vineyards director of marketing and public relations Tara Gutherie as a marketing director.
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CGPR, a consumer active lifestyle agency, has added Boulder, Colo.-based Nite Ize to its client roster. Nite Ize designs, manufactures and globally distributes such inventor-driven products as Steelie®, a hands-free magnetic phone mounting system, and TRU Zip, a sliding, toothless and completely waterproof zipper. Nite Ize vice president of marketing Brenda Isaac said that CGPR is helping the company “grow brand reputation and influential media mindshare through successfully executed product launches and strategic counsel.” CPGR’s client roster also includes LifeStraw, Kelty and PrimaLoft.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
