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PAN Communications has been hired by Apps Associates, which provides strategic consulting and managed services for Oracle applications and databases. Apps Associates recently acquired SmartDog Services, a consulting services firm for companies running Oracle—a move intended to solidify its position as a forerunner in Oracle-to-the-Cloud migration services. PAN’s first campaign for Apps Associates, “Top Cloud Myths Debunked,” leveraged research results from a proprietary survey of 300 IT decision-makers managing Oracle applications. “With PAN’s strategic support, we’re leveraging unique marketing approaches to dispel concerns about Oracle cloud migration and reach IT professionals gearing up for the move to the cloud – SaaS, private or public,” said Apps Associates senior vice president of sales and marketing Paul Vian.
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Austin, TX-based Pen & Tell Us has been named agency of record for Delysia Chocolatier. Pen & Tell Us will be providing public relations, influencer relations and digital media for the artisan chocolatier. The agency focuses on the food and beverage industry, with a client roster that includes Ben Milam Whiskey, Celis Brewery, Fall Creek Vineyards, Ski Shores Café and Robert Earl Keen Beer. Penn & Tell Us has also recently brought on former William Chris Vineyards director of marketing and public relations Tara Gutherie as a marketing director.
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CGPR, a consumer active lifestyle agency, has added Boulder, Colo.-based Nite Ize to its client roster. Nite Ize designs, manufactures and globally distributes such inventor-driven products as Steelie®, a hands-free magnetic phone mounting system, and TRU Zip, a sliding, toothless and completely waterproof zipper. Nite Ize vice president of marketing Brenda Isaac said that CGPR is helping the company “grow brand reputation and influential media mindshare through successfully executed product launches and strategic counsel.” CPGR’s client roster also includes LifeStraw, Kelty and PrimaLoft.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
