PAN Communications has been hired by Apps Associates, which provides strategic consulting and managed services for Oracle applications and databases. Apps Associates recently acquired SmartDog Services, a consulting services firm for companies running Oracle—a move intended to solidify its position as a forerunner in Oracle-to-the-Cloud migration services. PAN’s first campaign for Apps Associates, “Top Cloud Myths Debunked,” leveraged research results from a proprietary survey of 300 IT decision-makers managing Oracle applications. “With PAN’s strategic support, we’re leveraging unique marketing approaches to dispel concerns about Oracle cloud migration and reach IT professionals gearing up for the move to the cloud – SaaS, private or public,” said Apps Associates senior vice president of sales and marketing Paul Vian.
Austin, TX-based Pen & Tell Us has been named agency of record for Delysia Chocolatier. Pen & Tell Us will be providing public relations, influencer relations and digital media for the artisan chocolatier. The agency focuses on the food and beverage industry, with a client roster that includes Ben Milam Whiskey, Celis Brewery, Fall Creek Vineyards, Ski Shores Café and Robert Earl Keen Beer. Penn & Tell Us has also recently brought on former William Chris Vineyards director of marketing and public relations Tara Gutherie as a marketing director.
CGPR, a consumer active lifestyle agency, has added Boulder, Colo.-based Nite Ize to its client roster. Nite Ize designs, manufactures and globally distributes such inventor-driven products as Steelie®, a hands-free magnetic phone mounting system, and TRU Zip, a sliding, toothless and completely waterproof zipper. Nite Ize vice president of marketing Brenda Isaac said that CGPR is helping the company “grow brand reputation and influential media mindshare through successfully executed product launches and strategic counsel.” CPGR’s client roster also includes LifeStraw, Kelty and PrimaLoft.