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PAN Communications has been hired by Apps Associates, which provides strategic consulting and managed services for Oracle applications and databases. Apps Associates recently acquired SmartDog Services, a consulting services firm for companies running Oracle—a move intended to solidify its position as a forerunner in Oracle-to-the-Cloud migration services. PAN’s first campaign for Apps Associates, “Top Cloud Myths Debunked,” leveraged research results from a proprietary survey of 300 IT decision-makers managing Oracle applications. “With PAN’s strategic support, we’re leveraging unique marketing approaches to dispel concerns about Oracle cloud migration and reach IT professionals gearing up for the move to the cloud – SaaS, private or public,” said Apps Associates senior vice president of sales and marketing Paul Vian.
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Austin, TX-based Pen & Tell Us has been named agency of record for Delysia Chocolatier. Pen & Tell Us will be providing public relations, influencer relations and digital media for the artisan chocolatier. The agency focuses on the food and beverage industry, with a client roster that includes Ben Milam Whiskey, Celis Brewery, Fall Creek Vineyards, Ski Shores Café and Robert Earl Keen Beer. Penn & Tell Us has also recently brought on former William Chris Vineyards director of marketing and public relations Tara Gutherie as a marketing director.
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CGPR, a consumer active lifestyle agency, has added Boulder, Colo.-based Nite Ize to its client roster. Nite Ize designs, manufactures and globally distributes such inventor-driven products as Steelie®, a hands-free magnetic phone mounting system, and TRU Zip, a sliding, toothless and completely waterproof zipper. Nite Ize vice president of marketing Brenda Isaac said that CGPR is helping the company “grow brand reputation and influential media mindshare through successfully executed product launches and strategic counsel.” CPGR’s client roster also includes LifeStraw, Kelty and PrimaLoft.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
