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Rubenstein Public Relations has been named agency of record for Steward, which bills itself as the world’s first crowdfarming platform. The agency will work to elevate awareness of how Steward enables people to invest directly in sustainable farms. Steward offers a variety of investment options, including in a diversified portfolio of farm loans (Steward Farm Trust) and individual farm loans. The company vets each farm and develops a customized plan with the farmer for the funds they need to grow and operate their business.
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Zapwater Communications has been retained by Vail Resorts for seasonal support of three of the brand’s Midwest resort locations: Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. Zapwater will work to drive awareness and tell the story of the three individual resorts through media relations, influencer relations, partnerships and events. Vail Resorts’ subsidiaries operate 37 mountain resorts and urban ski areas which include lift tickets, ski & snowboard school, lodging, dining and retail and rental businesses. Zapwater also represents such domestic and international destinations as La Paz Baja Sur Tourism Office, Skydeck Chicago, National Tourism Office of Serbia, Tourisme Montréal and Grenada Tourism Authority.
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SourceCode Communications has been named communications agency of record for Handshake, an online platform that connects college students with employers. The relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors and human resource professionals. Handshake’s community includes 17 million students and young alumni at over 850 universities—including more than 120 minority-serving institutions. “SourceCode brought the right combination of creative consumer experience and corporate communications rigor,” said Handshake director of communications Priti Khare.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
