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Rubenstein Public Relations has been named agency of record for Steward, which bills itself as the world’s first crowdfarming platform. The agency will work to elevate awareness of how Steward enables people to invest directly in sustainable farms. Steward offers a variety of investment options, including in a diversified portfolio of farm loans (Steward Farm Trust) and individual farm loans. The company vets each farm and develops a customized plan with the farmer for the funds they need to grow and operate their business.
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Zapwater Communications has been retained by Vail Resorts for seasonal support of three of the brand’s Midwest resort locations: Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. Zapwater will work to drive awareness and tell the story of the three individual resorts through media relations, influencer relations, partnerships and events. Vail Resorts’ subsidiaries operate 37 mountain resorts and urban ski areas which include lift tickets, ski & snowboard school, lodging, dining and retail and rental businesses. Zapwater also represents such domestic and international destinations as La Paz Baja Sur Tourism Office, Skydeck Chicago, National Tourism Office of Serbia, Tourisme Montréal and Grenada Tourism Authority.
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SourceCode Communications has been named communications agency of record for Handshake, an online platform that connects college students with employers. The relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors and human resource professionals. Handshake’s community includes 17 million students and young alumni at over 850 universities—including more than 120 minority-serving institutions. “SourceCode brought the right combination of creative consumer experience and corporate communications rigor,” said Handshake director of communications Priti Khare.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
