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Rubenstein Public Relations has been named agency of record for Steward, which bills itself as the world’s first crowdfarming platform. The agency will work to elevate awareness of how Steward enables people to invest directly in sustainable farms. Steward offers a variety of investment options, including in a diversified portfolio of farm loans (Steward Farm Trust) and individual farm loans. The company vets each farm and develops a customized plan with the farmer for the funds they need to grow and operate their business.
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Zapwater Communications has been retained by Vail Resorts for seasonal support of three of the brand’s Midwest resort locations: Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. Zapwater will work to drive awareness and tell the story of the three individual resorts through media relations, influencer relations, partnerships and events. Vail Resorts’ subsidiaries operate 37 mountain resorts and urban ski areas which include lift tickets, ski & snowboard school, lodging, dining and retail and rental businesses. Zapwater also represents such domestic and international destinations as La Paz Baja Sur Tourism Office, Skydeck Chicago, National Tourism Office of Serbia, Tourisme Montréal and Grenada Tourism Authority.
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SourceCode Communications has been named communications agency of record for Handshake, an online platform that connects college students with employers. The relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors and human resource professionals. Handshake’s community includes 17 million students and young alumni at over 850 universities—including more than 120 minority-serving institutions. “SourceCode brought the right combination of creative consumer experience and corporate communications rigor,” said Handshake director of communications Priti Khare.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
