Rubenstein Public Relations has been named agency of record for Steward, which bills itself as the world’s first crowdfarming platform. The agency will work to elevate awareness of how Steward enables people to invest directly in sustainable farms. Steward offers a variety of investment options, including in a diversified portfolio of farm loans (Steward Farm Trust) and individual farm loans. The company vets each farm and develops a customized plan with the farmer for the funds they need to grow and operate their business.
Zapwater Communications has been retained by Vail Resorts for seasonal support of three of the brand’s Midwest resort locations: Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. Zapwater will work to drive awareness and tell the story of the three individual resorts through media relations, influencer relations, partnerships and events. Vail Resorts’ subsidiaries operate 37 mountain resorts and urban ski areas which include lift tickets, ski & snowboard school, lodging, dining and retail and rental businesses. Zapwater also represents such domestic and international destinations as La Paz Baja Sur Tourism Office, Skydeck Chicago, National Tourism Office of Serbia, Tourisme Montréal and Grenada Tourism Authority.
SourceCode Communications has been named communications agency of record for Handshake, an online platform that connects college students with employers. The relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors and human resource professionals. Handshake’s community includes 17 million students and young alumni at over 850 universities—including more than 120 minority-serving institutions. “SourceCode brought the right combination of creative consumer experience and corporate communications rigor,” said Handshake director of communications Priti Khare.