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Diffusion picked up Core Digital Media, a digital media and marketing company based out of Los Angeles. Diffusion’s campaign, serviced from both its New York City and Los Angeles offices, will work to establish brand awareness and grow the audience for Core’s latest digital media product, WalletJoy. The agency will facilitate a series of data-driven reports highlighting the emotional consequences financial stress can cause, as well as collaborating with social media finance influencers to offer their perspectives in partnership with WalletJoy site content.
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Zapwater Communications has been retained by FOUND Hotels, which transforms old buildings into spaces where guests are invited to participate in shared experiences. Zapwater’s scope of work includes media relations, thought leadership and events for the company. “We’re eager to introduce media to FOUND Hotels and develop strategic partnerships,” said Zapwater CEO and founder David Zapata. With current locations in Boston, Chicago, San Francisco and Washington D.C., FOUND Hotels has plans for expansion in Miami, Santa Monica and San Diego. The hotels offer private and shared bunk rooms, as well as communal spaces and access to popular attractions in each city.
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Chemistry has been named creative agency of record for Sea Island, a resort destination on the southeastern coast of Georgia. Chemistry will spearhead the development of the company’s brand campaign, including print, video and digital advertising, as well as provide overall brand support. Celeste Hubbard, EVP, group account director at Chemistry, will lead the Sea Island account. Work is slated to launch in the third quarter of 2020. “This new partnership will help us highlight the unique experiences and environment that have made Sea Island a destination for generations of families and golfers as well as the host site for meetings and weddings,” said Sea Island chief marketing officer Parra Vaughan.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
