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Mower is planning a shelter-in-place alternative to Take Our Daughters and Sons to Work Day. Bring Your Work to Kids grew from an online agency-wide survey Mower conducted in March to better understand how its employees were coping with working remotely during the pandemic. According to the survey, 43 percent of Mower employees have children 18 and under at home. While 29 percent report finding their new “coworkers” a distraction, and 16 percent find it difficult to balance work with the needs of others at home, 64 percent say that quality time with the members of their household helps to keep their spirits up. “We launched BYWTK to help Mower employees stay engaged and take some of the anxiety out of trying to balance family and work lives while their daily routines have been completely upended,” said Mower chief creative officer Doug Kamp, Mower’s chief creative officer. For a BYWTK virtual event on April 23, Mower employees across the agency’s nine offices will log in with their kids for two hours of family-friendly hosted activities. The initiative will also include a website with open-source assets that will be available soon for download. To be alerted as soon as content is available, email [email protected].
Matter Communications has expanded its Precision group’s offerings with the addition of digital marketing services. Precision Digital will consist of three customizable, tiered offerings: ELEVATE Digital Foundation, which is intended to optimize a brand’s digital foundation across its website, social media and search engines; ELEVATE Awareness, which adds on targeted paid elements; and ELEVATE Demand Gen, which will utilize paid promotions, landing pages, targeted content and a marketing automation system to help drive demand and bring leads toward conversion. “We want to give every company the opportunity to leverage innovative integrated marketing solutions,” said Matter president Mandy Mladenoff.
Wick & Mortar branding agency and Chapter 2 have launched a strategic joint venture, High Grade Hope, that they call a “one-stop super agency” for companies in the cannabis industry. The venture will combine Wick & Mortar’s services in developing cannabis brand identity, design, marketing, and content creation with Chapter 2’s expertise in storytelling, brand strategy, network and VIP/influencer services. As part of its launch, High Grade Hope will offer pro-bono services and professional assistance to three cannabis companies, which will include branding and marketing services to relaunch their brand in time for the economic recovery. Companies wishing to apply for the program can go to www.highgradehope.org or follow @highgradehope. Submissions will be open until April 27.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
