Hill+Knowlton Strategies lands global PR duties for hearing aid maker GN Hearing. H+K London will provide strategic counsel and deliver purpose-driven creative campaigns through a long-term partnership for the Denmark-based company, which recently celebrated its 150th anniversary. The agency’s work for GN Hearing’s ReSound brand will focus on changing the way hearing technology is valued and addressing the stigma associated with hearing aids. “H+K pitched us some refreshingly creative ideas, and clearly demonstrated a shared passion for innovating with purpose,” said GN Hearing head of PR, media and communication Marie Schleimann Nordlund.
Magrino has added Il Palagio, a sixteenth-century estate, organic farm and vineyard in the Tuscan countryside south of Florence, Italy, to its roster of lifestyle clients in the areas of wine and travel. The agency will manage media relations, brand advocacy, digital content management and strategy for the brand. The estate, which features villas, guesthouses, a vineyard and olive groves, has been restored by proprietors actress and producer Trudie Styler and musician Sting over the last two decades. Magrino has also signed up Casa de Campo Resort & Villas, an enclosed, gated resort community in the Dominican Republic; Lotte Hotel Seattle, a 189-room property in the city’s business district Canopy by Hilton Jersey City Arts District, a lifestyle hotel in downtown Jersey City, NJ and Hello Burlington, Burlington, VT’s destination marketing organization.
Stuntman PR has been selected as US agency of record for the Balsamic Vinegar of Modena under a three-year contract in collaboration with the brand’s European PR agencies of record, Mind The Pop and Blancdenoir. Stuntman PR will implement a fully integrated U.S. media relations campaign that will target the Florida, New York and California markets, including collaborations with celebrity chefs and influencers. The campaign will focus on promoting the added value of the product, in terms of authenticity, safety, traceability, and labeling guaranteed by the European trademark protection. The Consorzio Tutela Aceto Balsamico di Modena IGP had previously engaged Stuntman for a project in 2019 when the agency organized a US press event in collaboration with two-Michelin-star chef Michael White at his restaurant Osteria Morini.
MSSmedia has been named public relations agency for Tchefuncte’s and The Anchor at Tchefuncte’s, a new dual-dining concept on the Northshore in Madisonville, LA. MSSmedia, which specializes in government agencies, higher learning institutions, lifestyle and hospitality brands, will develop and execute a strategic PR plan for the restaurant, which will include media outreach with a strong focus in the local and regional markets.