Bullfrog + Baum has been named public relations and marketing agency for North America for the Kyushu Tourism Promotion Organization, which promotes travel to Japan’s southernmost island. Bullfrog + Baum will work with KTPO to raise awareness around Kyushu among U.S. travelers through strategic media relations that will highlight the adventures that await travelers on the island. “We are excited to work with Bullfrog + Baum to introduce Kyushu as the next must-visit destination within Japan,” said KTPO executive director Futoshi Watanabe.
Magrino has added four clients, including third-generation, family-owned meat purveyor Mosner Family Brands, to its client roster. Magrino will be handling media relations for the launch of Mosner’s direct-to-consumer home delivery service. Founded in 1957 and a pioneer in the local food movement, the company is building on its business as a purveyor for restaurants, distributors and retailers. For boutique hospitality company Savory, Magrino launched its outdoor dining pop-up Midtown Social, as well as conducting thought leadership outreach on behalf of the Savory brand for the company’s President. As agency of record for the Court of Master Sommeliers, which encourages quality standards for beverage service in hotels and restaurants, Magrino is handling media relations. Magrino is also AOR on all communications and public relations activities in the U.S. for Salcheto, a certified organic winery based in Montepulciano, Italy.
Buffalo Agency, a marketing platform that focuses on the golf market, has been enlisted by Rain or Shine Golf to promote the company’s online retail channel, www.rainorshinegolf.com, as well as its service offerings which help golfers find at-home practice/entertainment solutions. Buffalo will execute a strategic public relations campaign to publicize Rain or Shine Golf in consumer and trade media across North America. This includes promoting company storylines, proprietary products and partnerships. Founded by two high school golf teammates from Wisconsin, Rain or Shine Golf was launched in 2016 with the mission of helping golfers of any skill level create a golf simulator setup.