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Diamond & Co. is tapped to execute a destination marketing and publicity campaign for the St. Maarten Tourism Bureau. Diamond & Co., comprised of partners Diamond Public Relations, TruMarketing and Travel Culture Collab, will activate multi-faceted campaigns including traditional media, strategic influencer partnerships, broadcast integrations, interactive digital engagements, and other deliberate promotions and partnership opportunities to target key geographic markets. “Diamond & Co shares our sharp, focused vision for Sint Maarten’s success and ever-bright future,” said Government of Sint Maarten director of tourism May-Ling Chun. “This, combined with a thoughtful, creative and integrative campaign, will put Sint Maarten at the forefront as a pioneer in the Caribbean’s beautiful comeback story.”
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Strategic Objectives is selected as agency of record for public relations and social media management for Weber-Stephen Canada, a manufacturer of charcoal and gas grills and grilling accessories. The agency will work with Weber on a social media and public relations strategy to establish media and influencer relationships, develop timely and relevant storytelling opportunities and highlight brand innovation, new products and outdoor culinary leadership. “We selected Strategic Objectives as our partner based on their outstanding track record for powerful, award-winning storytelling, expertise in the Quebec market, and their deep-rooted knowledge of the Canadian media and influencer landscape,” said Weber-Stephen Canada VP marketing Patricia Larez.
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Ogilvy takes on lead creative agency duties for Pernod Ricard USA’s Olmeca Altos Tequila, Tequila Avión and Del Maguey brands. The agency will coordinate a brand and integrated communications strategy for each of the tequila and mezcal brands. Responsibilities will primarily include brand strategy, advertising and personalized content development. “Ogilvy’s data-driven approach to growing brands and businesses puts creativity at the heart of performance, which we believe is the key driving sustained growth in today’s world,” said Pernod Ricard North America chief marketing officer Pam Forbus.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
