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Confidant serves Banza, which makes chickpea pasta, pizza, mac & cheese, and rice. The agency has been tasked with building awareness of the brand and bringing its mission to life with storytelling that focuses on the health and environmental benefits of chickpeas. Launched in 2014 by brothers Brian and Scott Rudolph, Banza has expanded to over 15,000 stores nationwide. The company says it is both the number-one and fastest-growing brand in the category. Confidant has offices in New York and Nashville, with clients including such brands as Amazon, Sony and Shake Shack.
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Clarity adds several tech brands to its roster across its New York, San Francisco and Los Angeles offices. The agency will be providing a mix of media relations, content and social media marketing, and influencer relations for transaction guarantee platform Vesta; React, an adtech platform that connects brands to sports fans; commercial drone technology provider AgEagle; Klas, an Ireland-based builder of edge intelligence hardware and software; and free global social platform ChekMarc. “From start-ups to established global enterprises, all of these companies are disrupting their respective industries,” said Clarity president of North America Jon Meakin.
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Rachel Harrison Communications is working with The Grand Adirondack Hotel as it prepares for its opening this summer in Lake Placid, NY. The agency has also signed as communication partner with three Barrière group properties in France. It will lead PR for Hôtel Barrière Le Fouquet’s in Paris and for Le Majestic and Le Gray d’Albion in Cannes. The agency will also be leading PR efforts for Party by Numbers, a new user-friendly digital platform.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
