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Confidant serves Banza, which makes chickpea pasta, pizza, mac & cheese, and rice. The agency has been tasked with building awareness of the brand and bringing its mission to life with storytelling that focuses on the health and environmental benefits of chickpeas. Launched in 2014 by brothers Brian and Scott Rudolph, Banza has expanded to over 15,000 stores nationwide. The company says it is both the number-one and fastest-growing brand in the category. Confidant has offices in New York and Nashville, with clients including such brands as Amazon, Sony and Shake Shack.
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Clarity adds several tech brands to its roster across its New York, San Francisco and Los Angeles offices. The agency will be providing a mix of media relations, content and social media marketing, and influencer relations for transaction guarantee platform Vesta; React, an adtech platform that connects brands to sports fans; commercial drone technology provider AgEagle; Klas, an Ireland-based builder of edge intelligence hardware and software; and free global social platform ChekMarc. “From start-ups to established global enterprises, all of these companies are disrupting their respective industries,” said Clarity president of North America Jon Meakin.
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Rachel Harrison Communications is working with The Grand Adirondack Hotel as it prepares for its opening this summer in Lake Placid, NY. The agency has also signed as communication partner with three Barrière group properties in France. It will lead PR for Hôtel Barrière Le Fouquet’s in Paris and for Le Majestic and Le Gray d’Albion in Cannes. The agency will also be leading PR efforts for Party by Numbers, a new user-friendly digital platform.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
