Confidant serves Banza, which makes chickpea pasta, pizza, mac & cheese, and rice. The agency has been tasked with building awareness of the brand and bringing its mission to life with storytelling that focuses on the health and environmental benefits of chickpeas. Launched in 2014 by brothers Brian and Scott Rudolph, Banza has expanded to over 15,000 stores nationwide. The company says it is both the number-one and fastest-growing brand in the category. Confidant has offices in New York and Nashville, with clients including such brands as Amazon, Sony and Shake Shack.

Clarity adds several tech brands to its roster across its New York, San Francisco and Los Angeles offices. The agency will be providing a mix of media relations, content and social media marketing, and influencer relations for transaction guarantee platform Vesta; React, an adtech platform that connects brands to sports fans; commercial drone technology provider AgEagle; Klas, an Ireland-based builder of edge intelligence hardware and software; and free global social platform ChekMarc. “From start-ups to established global enterprises, all of these companies are disrupting their respective industries,” said Clarity president of North America Jon Meakin.

Grand Adirondack

Rachel Harrison Communications is working with The Grand Adirondack Hotel as it prepares for its opening this summer in Lake Placid, NY. The agency has also signed as communication partner with three Barrière group properties in France. It will lead PR for Hôtel Barrière Le Fouquet’s in Paris and for Le Majestic and Le Gray d’Albion in Cannes. The agency will also be leading PR efforts for Party by Numbers, a new user-friendly digital platform.