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Confidant serves Banza, which makes chickpea pasta, pizza, mac & cheese, and rice. The agency has been tasked with building awareness of the brand and bringing its mission to life with storytelling that focuses on the health and environmental benefits of chickpeas. Launched in 2014 by brothers Brian and Scott Rudolph, Banza has expanded to over 15,000 stores nationwide. The company says it is both the number-one and fastest-growing brand in the category. Confidant has offices in New York and Nashville, with clients including such brands as Amazon, Sony and Shake Shack.
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Clarity adds several tech brands to its roster across its New York, San Francisco and Los Angeles offices. The agency will be providing a mix of media relations, content and social media marketing, and influencer relations for transaction guarantee platform Vesta; React, an adtech platform that connects brands to sports fans; commercial drone technology provider AgEagle; Klas, an Ireland-based builder of edge intelligence hardware and software; and free global social platform ChekMarc. “From start-ups to established global enterprises, all of these companies are disrupting their respective industries,” said Clarity president of North America Jon Meakin.
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Rachel Harrison Communications is working with The Grand Adirondack Hotel as it prepares for its opening this summer in Lake Placid, NY. The agency has also signed as communication partner with three Barrière group properties in France. It will lead PR for Hôtel Barrière Le Fouquet’s in Paris and for Le Majestic and Le Gray d’Albion in Cannes. The agency will also be leading PR efforts for Party by Numbers, a new user-friendly digital platform.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
