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Confidant serves Banza, which makes chickpea pasta, pizza, mac & cheese, and rice. The agency has been tasked with building awareness of the brand and bringing its mission to life with storytelling that focuses on the health and environmental benefits of chickpeas. Launched in 2014 by brothers Brian and Scott Rudolph, Banza has expanded to over 15,000 stores nationwide. The company says it is both the number-one and fastest-growing brand in the category. Confidant has offices in New York and Nashville, with clients including such brands as Amazon, Sony and Shake Shack.
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Clarity adds several tech brands to its roster across its New York, San Francisco and Los Angeles offices. The agency will be providing a mix of media relations, content and social media marketing, and influencer relations for transaction guarantee platform Vesta; React, an adtech platform that connects brands to sports fans; commercial drone technology provider AgEagle; Klas, an Ireland-based builder of edge intelligence hardware and software; and free global social platform ChekMarc. “From start-ups to established global enterprises, all of these companies are disrupting their respective industries,” said Clarity president of North America Jon Meakin.
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Rachel Harrison Communications is working with The Grand Adirondack Hotel as it prepares for its opening this summer in Lake Placid, NY. The agency has also signed as communication partner with three Barrière group properties in France. It will lead PR for Hôtel Barrière Le Fouquet’s in Paris and for Le Majestic and Le Gray d’Albion in Cannes. The agency will also be leading PR efforts for Party by Numbers, a new user-friendly digital platform.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
