Pollock Communications adds Dash and LivBar. For Dash (formerly Mrs. Dash), a salt-free seasoning brand, the agency’s on-staff registered dietitians are creating resources to provide information about the brand, and how its products help consumers make better dietary choices. Pollock Communications will execute a traditional and digital media campaign for LivBar, an organic nutrition bar made with superfood ingredients that support immune health, and packaged in a compostable wrapper.
Diamond Public Relations handles North American PR for Thompson Buckhead, which will open in Atlanta in November. The 201-room property will include Dirty Rascal, an Italian-American restaurant, and more than 7,000 square feet of flexible event space. “Thompson Buckhead is going to bring strong, fresh competition to the market and further elevate the area's hotel and culinary experiences,” said Diamond PR Senior Account Manager Sydney Feldman.
Gong Communications plants PR for SEED Awards for Entrepreneurship in Sustainable Development. Gong will promote the winners, working with SEED, a global partnership for action in sustainable development, and its partners to highlight the winning projects and the positive social, economic and ecological impact they have on their local communities. Designed to identify the most innovative, locally-led, eco-inclusive, start-up enterprises in developing and emerging economies, the SEED Awards honor and help scale enterprises in Zambia, Malawi, Botswana, Indonesia, India, Ghana, Uganda South Africa and Thailand.
Colangelo & Partners adds Valdo, a leading producer of Prosecco. The agency is tasked with developing and executing a communications strategy for Valdo, targeted to key media, trade and consumer stakeholders. The work, which will include strategic media relations and events, is aimed at growing and leveraging Valdo's brand awareness in the US market. "The US is an extremely important market for Prosecco, and we are excited to amplify the Valdo name among the overarching Prosecco brand and institution already present in America," said Valdo USA business development manager Matteo Bolla.