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Pollock Communications adds Dash and LivBar. For Dash (formerly Mrs. Dash), a salt-free seasoning brand, the agency’s on-staff registered dietitians are creating resources to provide information about the brand, and how its products help consumers make better dietary choices. Pollock Communications will execute a traditional and digital media campaign for LivBar, an organic nutrition bar made with superfood ingredients that support immune health, and packaged in a compostable wrapper.
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Diamond Public Relations handles North American PR for Thompson Buckhead, which will open in Atlanta in November. The 201-room property will include Dirty Rascal, an Italian-American restaurant, and more than 7,000 square feet of flexible event space. “Thompson Buckhead is going to bring strong, fresh competition to the market and further elevate the area's hotel and culinary experiences,” said Diamond PR Senior Account Manager Sydney Feldman.
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Gong Communications plants PR for SEED Awards for Entrepreneurship in Sustainable Development. Gong will promote the winners, working with SEED, a global partnership for action in sustainable development, and its partners to highlight the winning projects and the positive social, economic and ecological impact they have on their local communities. Designed to identify the most innovative, locally-led, eco-inclusive, start-up enterprises in developing and emerging economies, the SEED Awards honor and help scale enterprises in Zambia, Malawi, Botswana, Indonesia, India, Ghana, Uganda South Africa and Thailand.
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Colangelo & Partners adds Valdo, a leading producer of Prosecco. The agency is tasked with developing and executing a communications strategy for Valdo, targeted to key media, trade and consumer stakeholders. The work, which will include strategic media relations and events, is aimed at growing and leveraging Valdo's brand awareness in the US market. "The US is an extremely important market for Prosecco, and we are excited to amplify the Valdo name among the overarching Prosecco brand and institution already present in America," said Valdo USA business development manager Matteo Bolla.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
