Coyne Public Relations signs on with CloserStill Media to provide public relations support for the organization’s four major veterinary shows (Wild West Vet, New York Vet, Austin Vet and Chicago Vet) in the U.S. Coyne is working with the company to drive attendance at the shows as well as promoting the opportunity they represent for veterinary professionals to come together to collaborate, hear from industry experts and access the latest information and best practices to bring back to their patients. After the pandemic pre-empted the company’s US Vet Shows in 2020, they are back in-person for 2021 and 2022. Coyne’s “approach to developing a strategic communications plan along with their creative vision will go a long way with helping us elevate overall awareness for and participation in our portfolio of shows during the year,” said CloserStill Media marketing and content director Emily De Marco.
CIIC PR is selected to lead public relations efforts for RDB Hospitality, a hospitality management and specialized travel agency. CIIC’s work will focus on highlighting RDB founder Rob DelliBovi’s professional experience with more than 140 hospitality properties and brands worldwide. RDB Hospitality’s services include executive recruiting, training and consulting for leading hotels and hospitality brands, concierge services for high net-worth clients and event planning. “CIIC shares our passion for the hospitality industry and offers a deep understanding of how to best promote our unique offerings through a multi-layered PR campaign," said DelliBovi.
Purple Orange Digital Communications signs on to oversee all PR and affiliate media efforts for Tifosi Optics, the top-selling brand of eyewear in specialty cycling stores as well as a leading brand in the running, golf, hiking and lifestyle markets. Purple Orange will support Tifosi’s growth goals through product story-telling, affiliate media management, search engine visibility, and top-of-mind brand awareness across the outdoor and active lifestyle market. “Purple Orange embodies the same values as our team and customers and takes a progressive digital-first approach toward brand communication,” said Tifosi owner Joe Earley.