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FINN Partners picks up Best Day Brewing, which produces non-alcoholic beers. FINN will manage PR and social efforts as the brand grows its regional distribution and national DTC presence. FINN’s onboarding comes in tandem with expansion of the Best Day Brewing’s leadership team. Ron Lindenbusch, previously CMO and head of distribution at Lagunitas, has joined the brand as head of product. Also recently joining the brand is Jim Gunning, CMO, who was previously director of marketing for Red Bull North America. “It’s so important that our team not only understands the brand, but lives the lifestyle, and FINN has a tremendous set of expertise across the worlds of outdoor adventure, which is where the Best Day brand was born,” said Gunning.
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Zapwater Communciations lands Hilton Sandestin Beach Golf Resort & Spa for the North American media marketplace. The agency will handle media relations, influencer marketing, strategic partnerships and in-market events from its Miami outpost on behalf of the resort. Situated on Northwest Florida’s Gulf Coast, Hilton Sandestin Beach offers access to golf, hiking and biking trails, state parks, shopping outlets, and the Village of Baytowne Wharf, which has boutiques, galleries, restaurants and nightlife. “Zapwater’s creative approach and expertise within the travel space make them the ideal partner to generate a deeper awareness of the resort’s offerings,” said Hilton Sandestin Beach Golf Resort & Spa general manager Gary Brielmayer.
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Thorpe Marketing is selected as public relations agency of record for Donnelly Cycling, which makes cyclocross, gravel and road tires for bicycles. In addition to managing PR for Donnelly, Thorpe will assist the company’s marketing department with their communications strategy in North America. Donnelly says its tires have been raced to world championship, world cup and national cyclocross titles. Donnelly Sports founder and GM Donn Kellogg said that Thorpe’s team “brings years of experience in the cycling industry and marketing space that will help share both upcoming and existing products.”
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
