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FINN Partners picks up Best Day Brewing, which produces non-alcoholic beers. FINN will manage PR and social efforts as the brand grows its regional distribution and national DTC presence. FINN’s onboarding comes in tandem with expansion of the Best Day Brewing’s leadership team. Ron Lindenbusch, previously CMO and head of distribution at Lagunitas, has joined the brand as head of product. Also recently joining the brand is Jim Gunning, CMO, who was previously director of marketing for Red Bull North America. “It’s so important that our team not only understands the brand, but lives the lifestyle, and FINN has a tremendous set of expertise across the worlds of outdoor adventure, which is where the Best Day brand was born,” said Gunning.
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Zapwater Communciations lands Hilton Sandestin Beach Golf Resort & Spa for the North American media marketplace. The agency will handle media relations, influencer marketing, strategic partnerships and in-market events from its Miami outpost on behalf of the resort. Situated on Northwest Florida’s Gulf Coast, Hilton Sandestin Beach offers access to golf, hiking and biking trails, state parks, shopping outlets, and the Village of Baytowne Wharf, which has boutiques, galleries, restaurants and nightlife. “Zapwater’s creative approach and expertise within the travel space make them the ideal partner to generate a deeper awareness of the resort’s offerings,” said Hilton Sandestin Beach Golf Resort & Spa general manager Gary Brielmayer.
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Thorpe Marketing is selected as public relations agency of record for Donnelly Cycling, which makes cyclocross, gravel and road tires for bicycles. In addition to managing PR for Donnelly, Thorpe will assist the company’s marketing department with their communications strategy in North America. Donnelly says its tires have been raced to world championship, world cup and national cyclocross titles. Donnelly Sports founder and GM Donn Kellogg said that Thorpe’s team “brings years of experience in the cycling industry and marketing space that will help share both upcoming and existing products.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
