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FINN Partners lands US PR duties for RingCentral, which provides global enterprise cloud communications, video meetings, collaboration and contact center solutions. The agency’s scope of work will include media and analyst relations, thought leadership, events and product communications to drive increased awareness for RingCentral, its spokespeople, partners and product portfolio. The account will be led by FINN managing partner and global tech practice leader Sabrina Guttman and Lisa Heathman, senior partner with FINN’s Portland office, tapping additional talent from across the country. “We chose FINN Partners because of their people, their ideas and their reputation as a global leader in marketing and communications,” said RingCentral VP-corporate communications Tom Murphy.
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The Ripson Group is named agency for the Illinois chapter of the American Foundation for Suicide Prevention. The agency will work to create awareness and participation in programs in Illinois that could help save lives and bring hope to those affected by suicide. The focus will be on education and awareness events during Mental Health Awareness month in May and Out of the Darkness community walks in October, as well as on media relations. “Suicide can be prevented; we are determined to advocate for more investment in research and prevention,” said AFSP Illinois area director Angela Cummings. “We are delighted that Ripson Group will join us in these efforts.”
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Ditto PR adds Cardless, Direxion and Truework to its roster of fintech clients. For Cardless, which offers custom co-branded credit card products, Ditto will focus on identifying key target audiences, establishing an understanding of the company’s business objectives, and creating brand awareness. For Direxion, a provider of Exchange Traded Funds, Ditto will oversee a broad-based audience-investor survey, media relations, executive thought-leadership, social media and content. The agency will collaborate with employment and income verification platform Truework to develop positioning and messaging, manage media relations, and lead thought leadership and content.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
