FINN Partners lands US PR duties for RingCentral, which provides global enterprise cloud communications, video meetings, collaboration and contact center solutions. The agency’s scope of work will include media and analyst relations, thought leadership, events and product communications to drive increased awareness for RingCentral, its spokespeople, partners and product portfolio. The account will be led by FINN managing partner and global tech practice leader Sabrina Guttman and Lisa Heathman, senior partner with FINN’s Portland office, tapping additional talent from across the country. “We chose FINN Partners because of their people, their ideas and their reputation as a global leader in marketing and communications,” said RingCentral VP-corporate communications Tom Murphy.
The Ripson Group is named agency for the Illinois chapter of the American Foundation for Suicide Prevention. The agency will work to create awareness and participation in programs in Illinois that could help save lives and bring hope to those affected by suicide. The focus will be on education and awareness events during Mental Health Awareness month in May and Out of the Darkness community walks in October, as well as on media relations. “Suicide can be prevented; we are determined to advocate for more investment in research and prevention,” said AFSP Illinois area director Angela Cummings. “We are delighted that Ripson Group will join us in these efforts.”
Ditto PR adds Cardless, Direxion and Truework to its roster of fintech clients. For Cardless, which offers custom co-branded credit card products, Ditto will focus on identifying key target audiences, establishing an understanding of the company’s business objectives, and creating brand awareness. For Direxion, a provider of Exchange Traded Funds, Ditto will oversee a broad-based audience-investor survey, media relations, executive thought-leadership, social media and content. The agency will collaborate with employment and income verification platform Truework to develop positioning and messaging, manage media relations, and lead thought leadership and content.