rbb Communications feasts at fast-casual restaurant chain BurgerFi. As an extension of the BurgerFi team, rbb will lead strategic communications initiatives and provide media relations, influencer programming and crisis communications support. It will also support BurgerFi's aggressive expansion in 2022, promote company announcements and new menu offerings, and secure influencer partnerships and thought leadership opportunities for BurgerFi executives. "We were drawn to rbb based on their strong creative leadership and ability to drive impactful results across a rapidly changing media landscape," said BurgerFi executive chairman Ophir Sternberg, "We have been immediately impressed by rbb's always-on approach, strategic thinking and creative capabilities."
LDPR wins strategic social and media relations duties for One Aldwych, a hotel in London's Covent Garden. The effort will focus on travel, trade, wellness and lifestyle media. It will also include a comprehensive media visit program, targeting A-list journalists in cities including New York, Chicago and San Francisco, as well as providing content ideation and influencer relations. The hotel's late 2020 renovation included new and improved guest rooms, suites, Lobby Bar and the Indigo restaurant. LDPR is also working on strategic media relations and media visit programs for Las Alcobas, Mexico City and ÀNI Private Resorts.
20Two Studio is engaged as an agency of record for Conrad Maldives Rangali Island and W New York - Times Square. 20Two will be providing public relations support at the local, regional and national levels for both clients. Conrad Maldives is home to The Muraka, which is billed as the world's first undersea residence, as well as the Ithaa Undersea Restaurant. It includes the adults-only Rangali Island and Rangali-Finolhu Island, which are geared toward families. The 509-room W New York - Times Square includes The Living Room Bar and Mexican restaurant Dos Caminos. 20Two also represents the Royalton Rooftop at Royalton Park Avenue and the Beach House at Hilton Head Island, SC.
Coded Agency is named agency of record for Arlo, which provides connectivity and security solutions that include HD & 4K security cameras, doorbells and smart lighting. The agency focuses on influencer and celebrity marketing for the client. Coded is also handling full-scope PR and influencer services for Cheekbone Beauty, an indigenous-owned beauty brand based in Canada, which produces clean, vegan and sustainable color cosmetics.