Feintuch Communications signs on as public relations agency of record for residential real estate brokerage and proptech firm MV Realty. The Delray Beach, FL-based company, which currently operates in 33 states, offers proprietary CRM technology and a suite of advanced technology tools to support its agents. Its Homeowner Benefit Program supports long-term relationships between homeowners and agents, giving homeowners a cash incentive of up to $5,000 to use MV Realty as their listing agent if and when they decide to sell their home. "As a firm that's a multi-faceted entity – combining financial services, real estate brokerage and proptech – we looked for a PR partner with expertise in all three areas," said MV Realty CEO Antony Mitchell.
MMGY NJF is named US public relations agency of record for Visit SLO Cal, North Carolina's Crystal Coast and Aurora Expeditions. For Visit SLO CAL, the agency has been engaged to drive interest and build awareness for the California Central Coast of San Luis Obispo County. MMGY NJF will work with North Carolina's Crystal Coast, known as the Southern Outer Banks of North Carolina, to promote its various communities as one collective destination while highlighting the region's unique offerings. Aurora Expeditions, an Australian-owned adventure travel company, has retained the agency to increase its brand, product and sustainability program awareness in North America.
5WPR is selected as PR agency of record for Mongolian cashmere brand GOBI Cashmere as the brand expands into the US market. 5W will be responsible for media relations with all US-based publications, influencer relations to amplify the brand on social channels, strategic positioning to highlight the brand among new audiences, and general account management. Founded in 1981, GOBI Cashmere is the leading cashmere company in Mongolia and specializes in 100-percent premium, traceable cashmere.
Kaplow Communications is appointed agency of record for Lindywell, a wellness platform offering on-demand workouts, recipes and community support. The agency's scope of work for the client includes a brand relaunch, consumer media public relations, strategic partnerships and special events. Kaplow has also renewed its partnership with consumer genetics and research company 23andMe, a former client for whom it will be executing consumer media public relations and thought leadership.