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Alloy picks up RetireeFirst, a benefit management solutions and advocacy service provider. The selection follows RetireeFirst’s recent rebrand launch, which was led by Alloy. The agency will now serve as a partner in RetireeFirst’s new go-to-market strategy and will also execute the company's first inbound marketing program. "We were drawn to Alloy because of their track record for constructing integrated marketing campaigns that are both scientific and humanizing,” said RetireeFirst SVP of marketing Stephanie Doherty. “Our rebranding launch would not have been possible without the Alloy team's expertise, hard work and guidance."
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M&C Communications lands ANEUVO, a medical technology platform and therapy development company. The agency will develop a comprehensive brand awareness strategy for ANEUVO. It will also assist in curating spinal cord injury clinical trial participants and promote ANEUVO campaigns and collaborations for all of North America. ANEUVO develops bioelectronic medical solutions to treat diseases and injuries that are incurable through conventional approaches. “This partnership will allow us to build the ANEUVO brand as a groundbreaking medical company, share news of our research, and increase participation in our clinical trial,” said ANUEVO VP of global marketing Katie Velez.
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Colangelo & Partners takes on AOR duties for LangeTwins Family Winery and Vineyards, a fifth-generation estate winery and sustainable grape grower. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media and trade. Its efforts will focus on the winery’s commitment to the domestic market and its continued dedication as a multi-generational family-owned winery. "We are excited to share our story and amplify awareness around our diverse portfolio of wines in partnership with Colangelo & Partners," said LangeTwins Family Winery and Vineyard president Marissa Lange.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChrurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... Suade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL. 
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
