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Alloy picks up RetireeFirst, a benefit management solutions and advocacy service provider. The selection follows RetireeFirst’s recent rebrand launch, which was led by Alloy. The agency will now serve as a partner in RetireeFirst’s new go-to-market strategy and will also execute the company's first inbound marketing program. "We were drawn to Alloy because of their track record for constructing integrated marketing campaigns that are both scientific and humanizing,” said RetireeFirst SVP of marketing Stephanie Doherty. “Our rebranding launch would not have been possible without the Alloy team's expertise, hard work and guidance."
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M&C Communications lands ANEUVO, a medical technology platform and therapy development company. The agency will develop a comprehensive brand awareness strategy for ANEUVO. It will also assist in curating spinal cord injury clinical trial participants and promote ANEUVO campaigns and collaborations for all of North America. ANEUVO develops bioelectronic medical solutions to treat diseases and injuries that are incurable through conventional approaches. “This partnership will allow us to build the ANEUVO brand as a groundbreaking medical company, share news of our research, and increase participation in our clinical trial,” said ANUEVO VP of global marketing Katie Velez.
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Colangelo & Partners takes on AOR duties for LangeTwins Family Winery and Vineyards, a fifth-generation estate winery and sustainable grape grower. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media and trade. Its efforts will focus on the winery’s commitment to the domestic market and its continued dedication as a multi-generational family-owned winery. "We are excited to share our story and amplify awareness around our diverse portfolio of wines in partnership with Colangelo & Partners," said LangeTwins Family Winery and Vineyard president Marissa Lange.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
