Alloy picks up RetireeFirst, a benefit management solutions and advocacy service provider. The selection follows RetireeFirst’s recent rebrand launch, which was led by Alloy. The agency will now serve as a partner in RetireeFirst’s new go-to-market strategy and will also execute the company's first inbound marketing program. "We were drawn to Alloy because of their track record for constructing integrated marketing campaigns that are both scientific and humanizing,” said RetireeFirst SVP of marketing Stephanie Doherty. “Our rebranding launch would not have been possible without the Alloy team's expertise, hard work and guidance."
M&C Communications lands ANEUVO, a medical technology platform and therapy development company. The agency will develop a comprehensive brand awareness strategy for ANEUVO. It will also assist in curating spinal cord injury clinical trial participants and promote ANEUVO campaigns and collaborations for all of North America. ANEUVO develops bioelectronic medical solutions to treat diseases and injuries that are incurable through conventional approaches. “This partnership will allow us to build the ANEUVO brand as a groundbreaking medical company, share news of our research, and increase participation in our clinical trial,” said ANUEVO VP of global marketing Katie Velez.
Colangelo & Partners takes on AOR duties for LangeTwins Family Winery and Vineyards, a fifth-generation estate winery and sustainable grape grower. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media and trade. Its efforts will focus on the winery’s commitment to the domestic market and its continued dedication as a multi-generational family-owned winery. "We are excited to share our story and amplify awareness around our diverse portfolio of wines in partnership with Colangelo & Partners," said LangeTwins Family Winery and Vineyard president Marissa Lange.
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