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FINN Partners is selected to provide a full-service, consumer communications program in Europe for global video games publisher 2K. The agency’s efforts will be led by its consumer team in London, working in collaboration with its US team. FINN will also work with 2K’s global comms team in the U.S. and Europe, helping the company develop launch activations that are culturally relevant to European territories. FINN Partners consumer team on the West Coast has worked with 2K on their North America remit for five years, launching more than 20 key titles to market.
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Beach House is named agency of record for Renpure, a line of hair care and body care products, and Rituals Cosmetics, which offers body care products, home fragrances, natural skin care and home wear. The agency will handle public relations + influencer marketing efforts for both clients in the US. Repure’s products, which exclude over 1,600 unnecessary chemicals including sulfates, parabens, and phthalates, are available at retail outlets including Target, Walmart and Whole Foods. Founded in Amsterdam in 2000, Rituals has outlets in cities including London, Paris and Hong Kong, with more than 1,000 stores, 3,480 shop-in-shops, five body spas and what it bill as the world’s first Mind Oasis.
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Strategic Investor Relations is retained by Green Leaf Innovations, which produces and distributes handmade premium cigars, to craft and implement a comprehensive investor relations and corporate communications strategy to build greater investor awareness for the company. SIR will be responsible for refining Green Leaf's overall company messaging and corporate positioning, ensuring its investment highlights are properly communicated, and increasing the company's visibility and engagement with the broader investment community. “Strategic Investor Relations shares my excitement in the direction of Green Leaf and has the proven ability to execute a world-class investor communications effort that will convey our story to a wider audience," said Green Leaf Innovations CEO Robert Mederos.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
