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| Michael Tavani |
BerlinRosen and its private equity investor O2 Investment Partners have taken a majority stake in New York-based M18 PR, a real estate, hospitality and design specialist.
Launched in 2010, M18 has run campaigns for more than 200 projects and represents clients in more than 40 cities in the US and overseas. It has teams in Los Angeles and Miami.
M18 will retain its brand and continue to be led by co-founders CEO Michael Tavani and COO Meg McGinnis.
Tavani said M18 is eager to team with BerlinRosen and the “platform of best-in-class agencies that it has created.”
The deal will provide M18 access to the resources of a collection of specialized firms and to executive talent across various service areas, he added.
BerlinRosen has more than 400 staffers.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
Public Policy Holding Company has acquired London-based Tancredi Intelligent Communication for $10.8M, of which $9.6M is in cash and the balance in stock.
Infinite has acquired Greentarget UK B2B communications shop, a move that doubles its footprint in the London market.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
