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| Jerry Rice |
Magrino breaks into the sports sector with its representation of NFL legend and Pro Football Hall of Fame wide receiver Jerry Rice. Rice and his manager tapped the agency for support on overall strategy and content guidance of his social channels, serving to extend his social reach and engagement. Magrino has also added several other new clients across its travel, food, wine & spirits and consumer goods channels, including an AOR relationship with The Ritz Carlton, Grand Cayman (the second Ritz-Carlton property on its client roster). The agency will also be working with Baobab Collection, a line of fragrances, scented candles, wellness products and other items.
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Haberman is collaborating with Egglife Foods on an integrated marketing and advertising campaign for egglife, a brand of wraps made with egg whites. The “The Perfect Wrap for That” campaign launched this month with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps. The campaign includes a partnership with the television personality, comedian and author Ross Matthews. “Haberman dug into audience data and showed us we were likely leaving sales on the table by focusing primarily on low-carb and grain-free benefits when our wraps offer so much more,” said Egglife Foods CMO Andrea Schwenk.
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Jeff Dezen Public Relations is selected as agency of record for Rebel Rabbit, a Greenville, SC-based cannabis-infused seltzer company. The agency will work to amplify awareness of the brand in the alternative beverage category. Rebel Rabbit’s line of beverages, promoted as “high seltzers,” contain hemp-derived Delta-9 THC. While the beverages are alcohol-free, the company says they provide a similar feeling of relaxation and enjoyment without the dehydrating effects or next-day hangover of alcohol. “JDPR is a great fit as our marketing partner because of their proven ability to establish connections between brands and target customers. We know they are the right agency to help us grow the Rebel Rabbit brand nationally,” said Rebel Rabbit co-founder Pierce Wylie.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
