Magrino breaks into the sports sector with its representation of NFL legend and Pro Football Hall of Fame wide receiver Jerry Rice. Rice and his manager tapped the agency for support on overall strategy and content guidance of his social channels, serving to extend his social reach and engagement. Magrino has also added several other new clients across its travel, food, wine & spirits and consumer goods channels, including an AOR relationship with The Ritz Carlton, Grand Cayman (the second Ritz-Carlton property on its client roster). The agency will also be working with Baobab Collection, a line of fragrances, scented candles, wellness products and other items.
Haberman is collaborating with Egglife Foods on an integrated marketing and advertising campaign for egglife, a brand of wraps made with egg whites. The “The Perfect Wrap for That” campaign launched this month with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps. The campaign includes a partnership with the television personality, comedian and author Ross Matthews. “Haberman dug into audience data and showed us we were likely leaving sales on the table by focusing primarily on low-carb and grain-free benefits when our wraps offer so much more,” said Egglife Foods CMO Andrea Schwenk.
Jeff Dezen Public Relations is selected as agency of record for Rebel Rabbit, a Greenville, SC-based cannabis-infused seltzer company. The agency will work to amplify awareness of the brand in the alternative beverage category. Rebel Rabbit’s line of beverages, promoted as “high seltzers,” contain hemp-derived Delta-9 THC. While the beverages are alcohol-free, the company says they provide a similar feeling of relaxation and enjoyment without the dehydrating effects or next-day hangover of alcohol. “JDPR is a great fit as our marketing partner because of their proven ability to establish connections between brands and target customers. We know they are the right agency to help us grow the Rebel Rabbit brand nationally,” said Rebel Rabbit co-founder Pierce Wylie.