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| Jerry Rice |
Magrino breaks into the sports sector with its representation of NFL legend and Pro Football Hall of Fame wide receiver Jerry Rice. Rice and his manager tapped the agency for support on overall strategy and content guidance of his social channels, serving to extend his social reach and engagement. Magrino has also added several other new clients across its travel, food, wine & spirits and consumer goods channels, including an AOR relationship with The Ritz Carlton, Grand Cayman (the second Ritz-Carlton property on its client roster). The agency will also be working with Baobab Collection, a line of fragrances, scented candles, wellness products and other items.
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Haberman is collaborating with Egglife Foods on an integrated marketing and advertising campaign for egglife, a brand of wraps made with egg whites. The “The Perfect Wrap for That” campaign launched this month with video, out-of-home, podcast, digital, social, search, influencer and PR emphasizing the nutrition and versatility of egglife wraps. The campaign includes a partnership with the television personality, comedian and author Ross Matthews. “Haberman dug into audience data and showed us we were likely leaving sales on the table by focusing primarily on low-carb and grain-free benefits when our wraps offer so much more,” said Egglife Foods CMO Andrea Schwenk.
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Jeff Dezen Public Relations is selected as agency of record for Rebel Rabbit, a Greenville, SC-based cannabis-infused seltzer company. The agency will work to amplify awareness of the brand in the alternative beverage category. Rebel Rabbit’s line of beverages, promoted as “high seltzers,” contain hemp-derived Delta-9 THC. While the beverages are alcohol-free, the company says they provide a similar feeling of relaxation and enjoyment without the dehydrating effects or next-day hangover of alcohol. “JDPR is a great fit as our marketing partner because of their proven ability to establish connections between brands and target customers. We know they are the right agency to help us grow the Rebel Rabbit brand nationally,” said Rebel Rabbit co-founder Pierce Wylie.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
