Former BCW EVP and managing director AJ Goodman and Victoria Biggs, who previously led the UK and EMEA consumer practice at MSLGROUP, have come on board at Endeavor’s 160/90 as senior VPs.
Goodman will serve as senior VP, global corporate communications lead, based in New York and Biggs will take on the role of senior VP, global consumer PR lead in London. They will both be responsible for developing and implementing global growth strategies, managing 160/90’s global corporate and consumer PR initiatives, and overseeing key client accounts.
Before joining BCW in 2019, Goodman was SVP media, corporate and public affairs at Edelman. He previously was an SVP at both Ketchum and Omnicom.
Biggs was most recently chief communications officer at Motorway, a UK-based platform that connects a network of more than 5,000 professional car dealers with customers. She has also served as PR director at eBay and has held senior positions at travel platform Trainline, Burson-Marsteller (now BCW) and Freud Communications.
“We’re thrilled to welcome AJ and Victoria to 160/90,” said agency EVP Samantha Stark, to whom both Goodman and Biggs will report. “As we expand our PR and communications practice, both bring valuable experience, leadership, and a strong understanding of how culture drives our communications strategies.”