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Hemsworth Communications adds Villa Vie Residences to its roster of travel and tourism clients. Hemsworth is tasked with crafting and executing a national public relations launch for the cruise ship, developing an integrated media relations, event, award and promotional strategic plan to establish its presence as a leading force in the evolution of luxury world travel. Villa Vie Residences offers travelers the opportunity to explore the world while living onboard a luxury cruise ship at a price the company says is comparable to traditional condo ownership. It also offers the VVRI Voyagers Program, a “pay-as-you-go” concept that lets travelers combine various portions of a world cruise itinerary. “Hemsworth is the ideal partner for us to get to the next level of external communications,” said Villa Vie Residences founder and CEO Mikael Petterson.
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360PR+ is tabbed to handle public relations for fine jewelry brand Mattia Cielo. The agency will work to raise awareness of the brand’s core collection, RUGIADA, and new releases, with activations at specialty fine jewelry retailers nationwide. Founded in 2007 by Mattia Cielo, heir of a long-established dynasty of Italian jewelers, Cielo Venezia 1270, the brand’s products are distributed in more than 20 countries around the world. “360's luxury experience and relationships with key press and style influencers in fashion accessories and fine jewelry make them an excellent fit for our plans to grow in the U.S. market," said Cielo.
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| Nadia Caterina Munno |
Magrino signs on to represent viral media personality The Pasta Queen, e.g. Nadia Caterina Munno, along with her brand. The agency is tasked with optimizing The Pasta Queen’s social reach and strategy while also extending her profile beyond the social feed. Munno is a businesswoman, social media entertainer and chef as well as a New York Times and Wall Street Journal bestselling author. She shares her recipes with millions of followers on TikTok, Instagram, YouTube and Facebook, and has appeared on such media outlets at TODAY, The Drew Barrymore Show, Sherri and Good Morning America. Munno joins Magrino’s roster of clients in such sectors as travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.
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Tee Box Strategy, a golf-centric firm, signs on as marketing AOR for Volvik USA, Inc., a high-performance golf ball company. The agency, which is led by former Bridgestone Golf director of marketing Brandon Sowell, will drive all of Volvik’s marketing programs. "His industry track record and leadership are second to none and will be a great fit as we invest in showcasing Volvik’s unique technology and product portfolio,” saoid Volvik USA president Pete Kinney.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
