Hemsworth Communications adds Villa Vie Residences to its roster of travel and tourism clients. Hemsworth is tasked with crafting and executing a national public relations launch for the cruise ship, developing an integrated media relations, event, award and promotional strategic plan to establish its presence as a leading force in the evolution of luxury world travel. Villa Vie Residences offers travelers the opportunity to explore the world while living onboard a luxury cruise ship at a price the company says is comparable to traditional condo ownership. It also offers the VVRI Voyagers Program, a “pay-as-you-go” concept that lets travelers combine various portions of a world cruise itinerary. “Hemsworth is the ideal partner for us to get to the next level of external communications,” said Villa Vie Residences founder and CEO Mikael Petterson.
360PR+ is tabbed to handle public relations for fine jewelry brand Mattia Cielo. The agency will work to raise awareness of the brand’s core collection, RUGIADA, and new releases, with activations at specialty fine jewelry retailers nationwide. Founded in 2007 by Mattia Cielo, heir of a long-established dynasty of Italian jewelers, Cielo Venezia 1270, the brand’s products are distributed in more than 20 countries around the world. “360's luxury experience and relationships with key press and style influencers in fashion accessories and fine jewelry make them an excellent fit for our plans to grow in the U.S. market," said Cielo.
|Nadia Caterina Munno|
Magrino signs on to represent viral media personality The Pasta Queen, e.g. Nadia Caterina Munno, along with her brand. The agency is tasked with optimizing The Pasta Queen’s social reach and strategy while also extending her profile beyond the social feed. Munno is a businesswoman, social media entertainer and chef as well as a New York Times and Wall Street Journal bestselling author. She shares her recipes with millions of followers on TikTok, Instagram, YouTube and Facebook, and has appeared on such media outlets at TODAY, The Drew Barrymore Show, Sherri and Good Morning America. Munno joins Magrino’s roster of clients in such sectors as travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods.
Tee Box Strategy, a golf-centric firm, signs on as marketing AOR for Volvik USA, Inc., a high-performance golf ball company. The agency, which is led by former Bridgestone Golf director of marketing Brandon Sowell, will drive all of Volvik’s marketing programs. "His industry track record and leadership are second to none and will be a great fit as we invest in showcasing Volvik’s unique technology and product portfolio,” saoid Volvik USA president Pete Kinney.