 |
5WPR eyes PR work for Blenders Eyewear, part of Safilo Group. The agency will execute a full-scale media relations program designed to build brand awareness and support sales. Blenders recently collaborated with University of Colorado football coach Deion Sanders to unveil a new sunglasses line that will serve as the preferred eyewear partner of CU Athletics. "Their track record of success, innovative approach and deep understanding of our brand's essence align perfectly with our vision," said Blenders Eyewear CEO Chase Fisher.
 |
Ripley PR to run PR for Restorerz Emergency Services, a Southern California-based emergency restoration company. Restorerz provides technology-driven solutions, including water, fire and mold remediation, and sewage cleanup to residential and commercial customers facing the aftermath of catastrophic property damage. “Ripley PR has a proven track record of helping commercial and home service companies build their brands and accelerate growth,” said Restorerz Emergency Services CEO Eduard Mirsoian. “We're confident we've found the right partner to elevate our presence in the market and support our continuing innovation in the restoration industry." A partner in IPREX, Ripley PR offers crisis management, media relations and social media strategies.
 |
Obviouslee, which works with purpose-driven brands and companies in the outdoor industry, signs on as media relations and community marketing agency of record for Toadfish, a producer of eco-friendly coastal kitchen tools, innovative drinkware and performance-angling products. Founded in 2017, Toadfish has a strong commitment to protecting the saltwater environment and educating customers about the cause and effect of over-harvesting versus replenishment through its “Put ‘Em Back” program. “Teaming up with Obviouslee is an ideal strategic partnership—our shared focus on the outdoor category and creative innovation is an ideal foundation for this collaboration,” said Toadfish founder Casey Davidson.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
