5WPR eyes PR work for Blenders Eyewear, part of Safilo Group. The agency will execute a full-scale media relations program designed to build brand awareness and support sales. Blenders recently collaborated with University of Colorado football coach Deion Sanders to unveil a new sunglasses line that will serve as the preferred eyewear partner of CU Athletics. "Their track record of success, innovative approach and deep understanding of our brand's essence align perfectly with our vision," said Blenders Eyewear CEO Chase Fisher.
Ripley PR to run PR for Restorerz Emergency Services, a Southern California-based emergency restoration company. Restorerz provides technology-driven solutions, including water, fire and mold remediation, and sewage cleanup to residential and commercial customers facing the aftermath of catastrophic property damage. “Ripley PR has a proven track record of helping commercial and home service companies build their brands and accelerate growth,” said Restorerz Emergency Services CEO Eduard Mirsoian. “We're confident we've found the right partner to elevate our presence in the market and support our continuing innovation in the restoration industry." A partner in IPREX, Ripley PR offers crisis management, media relations and social media strategies.
Obviouslee, which works with purpose-driven brands and companies in the outdoor industry, signs on as media relations and community marketing agency of record for Toadfish, a producer of eco-friendly coastal kitchen tools, innovative drinkware and performance-angling products. Founded in 2017, Toadfish has a strong commitment to protecting the saltwater environment and educating customers about the cause and effect of over-harvesting versus replenishment through its “Put ‘Em Back” program. “Teaming up with Obviouslee is an ideal strategic partnership—our shared focus on the outdoor category and creative innovation is an ideal foundation for this collaboration,” said Toadfish founder Casey Davidson.