360PR+ scoops up PR duties for Vermont Creamery, B Corp-Certified makers of artisanal cheese and cultured butter. The agency will work to introduce new products and share Vermont Creamery's differentiating points of taste, craftsmanship and sustainability. Vermont Creamery's dairy products include fresh goat cheese, soft-ripened aged cheeses, culinary creams including mascarpone and crème fraîche, as well as cultured butter—produced locally in Vermont with milk sourced from family farms. "Goat farming and goat cheese embody a promising future, and 360's expertise in amplifying mission-driven brands resonated with our vision to connect with and captivate consumers," said Vermont Creamery general manager Harrison Kahn.
V2 Communications signs on with Exo, Health Gorilla and Neura Health, deepening its foothold in the healthcare technology market. For Exo, a medical imaging company that combines AI, hardware, and workflow software create efficiencies, accelerate diagnosis, and dramatically improve patient outcomes, V2 was brought on to amplify the importance of modern point-of-care ultrasound technology. Privacy-focused health information network Health Gorilla tapped V2 to raise the profile of the healthcare interoperability category and underscore why Health Gorilla’s platform is critical to delivering better healthcare. For Neura Health, a virtual neurology clinic on a mission to improve the access and quality of neurological care, V2 is working to raise awareness of the problem it is solving by developing and promoting thought leadership.
Redpoint lands Nocturne Luxury Villas, owner and operator of luxury villa rental companies that represent 1400 properties in sought-after locations in the Caribbean, Mexico and the US. Redpoint will provide both trade and consumer media relations in North America for Nocturne as it embarks on a growth strategy in 2024. Nocturne currently works with a portfolio of brands that includes Exceptional Stays, St. Barth Properties, WIMCO Villas, Cabo Villas, and Paradise Retreats.
Katalyst, which has offices in San Diego, Los Angeles and Santa Barbara, signs on as agency of record for San Diego Tourism Authority, Visit Oceanside and San Diego Botanic Garden. For the San Diego Tourism Authority, the agency will be providing a range of social media-related services that include Instagram and TikTok account management, engagement/community management & growth, and content production & management. Visit Oceanside and the San Diego Botanic Garden will both rely on Katalyst for such PR services as media relations, influencer marketing and partnerships. In Los Angeles, Katalyst manages PR campaigns for Baar Baar, Bar CDMX and Pali Wine Co.’s L.A. outpost, while in Santa Barbara the agency works with Good Lion Hospitality, Pali Wine Co.’s Funk Zone location, and Rare Society.