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IPG units Weber Shandwick, Jack Morton and Genuine will jointly serve as global agency of record for Mimecast, an email and collaboration security company. The strategic alliance will work to expand awareness of Mimecast's worldwide impact through an integrated array of communication and marketing services. The scope of work includes strategic communications, crisis and issues management, executive positioning, reimagining digital and live customer experiences and the development of integrated marketing strategy including creative, earned and experiential. "The unique capabilities that these agencies offer, combined with their forward-thinking approach to the client-agency partnership, makes this a natural extension of how Mimecast operates,” said Mimecast CMO Norman
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5WPR picks up Deako Lighting, creator of a modular smart lighting system. With a focus on brand awareness and media relations, 5W will first target the builder and electrician communities, then switch gears to refocus on consumers as well. Known for inventing plug-and-play light, Deako Lighting offers products designed to give homeowners the ability to customize lighting in their homes while future-proofing their living space with emerging technologies. "After working with 5W earlier in my career, I was impressed with their results, ability to dig deep into a brand, and ambition to keep pushing for more,” said Deako Lighting VP of marketing Robynne Curry.
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JC Communications lands Upside, a digital marketplace which partners with over 100,000 grocery stores, restaurants, gas stations and convenience stores nationwide to drive customers to their brick-and-mortar locations through personalized cash back incentives delivered to consumers via the Upside app. The agency will be working on the education process for how Upside works and also storytelling to relate Upside use to current events – e.g., when gas prices surge they’ll focus on how Upside can save money on gas.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
