IPG units Weber Shandwick, Jack Morton and Genuine will jointly serve as global agency of record for Mimecast, an email and collaboration security company. The strategic alliance will work to expand awareness of Mimecast's worldwide impact through an integrated array of communication and marketing services. The scope of work includes strategic communications, crisis and issues management, executive positioning, reimagining digital and live customer experiences and the development of integrated marketing strategy including creative, earned and experiential. "The unique capabilities that these agencies offer, combined with their forward-thinking approach to the client-agency partnership, makes this a natural extension of how Mimecast operates,” said Mimecast CMO Norman


5WPR picks up Deako Lighting, creator of a modular smart lighting system. With a focus on brand awareness and media relations, 5W will first target the builder and electrician communities, then switch gears to refocus on consumers as well. Known for inventing plug-and-play light, Deako Lighting offers products designed to give homeowners the ability to customize lighting in their homes while future-proofing their living space with emerging technologies. "After working with 5W earlier in my career, I was impressed with their results, ability to dig deep into a brand, and ambition to keep pushing for more,” said Deako Lighting VP of marketing Robynne Curry.


JC Communications lands Upside, a digital marketplace which partners with over 100,000 grocery stores, restaurants, gas stations and convenience stores nationwide to drive customers to their brick-and-mortar locations through personalized cash back incentives delivered to consumers via the Upside app. The agency will be working on the education process for how Upside works and also storytelling to relate Upside use to current events – e.g., when gas prices surge they’ll focus on how Upside can save money on gas.