 |
IPG units Weber Shandwick, Jack Morton and Genuine will jointly serve as global agency of record for Mimecast, an email and collaboration security company. The strategic alliance will work to expand awareness of Mimecast's worldwide impact through an integrated array of communication and marketing services. The scope of work includes strategic communications, crisis and issues management, executive positioning, reimagining digital and live customer experiences and the development of integrated marketing strategy including creative, earned and experiential. "The unique capabilities that these agencies offer, combined with their forward-thinking approach to the client-agency partnership, makes this a natural extension of how Mimecast operates,” said Mimecast CMO Norman
 |
5WPR picks up Deako Lighting, creator of a modular smart lighting system. With a focus on brand awareness and media relations, 5W will first target the builder and electrician communities, then switch gears to refocus on consumers as well. Known for inventing plug-and-play light, Deako Lighting offers products designed to give homeowners the ability to customize lighting in their homes while future-proofing their living space with emerging technologies. "After working with 5W earlier in my career, I was impressed with their results, ability to dig deep into a brand, and ambition to keep pushing for more,” said Deako Lighting VP of marketing Robynne Curry.
 |
JC Communications lands Upside, a digital marketplace which partners with over 100,000 grocery stores, restaurants, gas stations and convenience stores nationwide to drive customers to their brick-and-mortar locations through personalized cash back incentives delivered to consumers via the Upside app. The agency will be working on the education process for how Upside works and also storytelling to relate Upside use to current events – e.g., when gas prices surge they’ll focus on how Upside can save money on gas.
Avoq’s survey of more than 200 D.C. insiders uncovers a sea change in their media choices... Muck Rack, a PR management platform, teams up with Help Every Reporter Out... D S Simon Media conducted a recent study that says, by largely steering clear of political coverage, local TV news stations have become a surprisingly welcoming environment for brands and non-profits.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
Have a comment? Send it to 
No comments have been submitted for this story yet.