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| Michael Olguin |
Havas Formula founder and chairman Michael Olguin announces his retirement, effective Dec. 31. Olguin founded Formula in 1992. The agency was acquired by Havas in 2014 and rebranded to Havas Formula. In January 2023, Tara Reid, CEO of Havas Formula, and Adrienne Cadena, CEO of Havas Street, took the helm of the agency when Olguin transitioned from CEO to chairman. Havas Formula currently has nearly 150 clients, six offices across the country, and a leadership team averaging a 10-plus year tenure. “One of many things Michael has instilled in us is to never rest on our laurels or become complacent,” Reid shared. “This has made Havas Formula who we are today, and we have Michael to thank for that.”
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| Kate Rom |
CLYDE Health hires Kate Rom as a Vp. Rom was most recently at imre as group account director, client experience. She has also held managerial positions at Centretek Solutions and ADG Creative. Clients she has worked with include GSK, AstraZeneca and Genentech/Roche. In her new position, Rom will collaborate with CLYDE Health’s leadership team to direct and grow existing client business as well as support new client acquisition. “She brings a wealth of experience in healthcare, having been on the front lines of the development of innovative digital campaigns for some of the industry’s most impactful leaders,” said CLYDE president and COO Michael O’Mara.
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| Jean-Christophe Pitié |
Contentsquare, a digital experience analytics company, appoints Jean-Christophe Pitié as chief marketing & partnerships officer. Pitié was most recently COO for Microsoft France, responsible for executing the company’s go-to-market and strategy with the French market. He previously worked at Microsoft’s global headquarters in Seattle, leading its digital stores division, and helped launch Office 365 for consumers and Microsoft 365 for businesses. In his new role, Pitié will lead Contentsquare’s global marketing initiatives, focusing on strengthening the brand and driving customer demand. He will also be responsible for identifying, nurturing and enhancing strategic alliances with key partners. “Contentsquare is at an exciting stage of its journey and Jean-Christophe’s deep expertise in tech will be incredibly valuable as we continue to grow,” said Contentsquare CEO & founder Jonathan Cherki.




Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.



