Havas Formula founder and chairman Michael Olguin announces his retirement, effective Dec. 31. Olguin founded Formula in 1992. The agency was acquired by Havas in 2014 and rebranded to Havas Formula. In January 2023, Tara Reid, CEO of Havas Formula, and Adrienne Cadena, CEO of Havas Street, took the helm of the agency when Olguin transitioned from CEO to chairman. Havas Formula currently has nearly 150 clients, six offices across the country, and a leadership team averaging a 10-plus year tenure. “One of many things Michael has instilled in us is to never rest on our laurels or become complacent,” Reid shared. “This has made Havas Formula who we are today, and we have Michael to thank for that.”
CLYDE Health hires Kate Rom as a Vp. Rom was most recently at imre as group account director, client experience. She has also held managerial positions at Centretek Solutions and ADG Creative. Clients she has worked with include GSK, AstraZeneca and Genentech/Roche. In her new position, Rom will collaborate with CLYDE Health’s leadership team to direct and grow existing client business as well as support new client acquisition. “She brings a wealth of experience in healthcare, having been on the front lines of the development of innovative digital campaigns for some of the industry’s most impactful leaders,” said CLYDE president and COO Michael O’Mara.
Contentsquare, a digital experience analytics company, appoints Jean-Christophe Pitié as chief marketing & partnerships officer. Pitié was most recently COO for Microsoft France, responsible for executing the company’s go-to-market and strategy with the French market. He previously worked at Microsoft’s global headquarters in Seattle, leading its digital stores division, and helped launch Office 365 for consumers and Microsoft 365 for businesses. In his new role, Pitié will lead Contentsquare’s global marketing initiatives, focusing on strengthening the brand and driving customer demand. He will also be responsible for identifying, nurturing and enhancing strategic alliances with key partners. “Contentsquare is at an exciting stage of its journey and Jean-Christophe’s deep expertise in tech will be incredibly valuable as we continue to grow,” said Contentsquare CEO & founder Jonathan Cherki.