| Geographical Index
| Specialty Index
200 Hudson St.,
212/219-0321; fax: 212/219-8846
Consumer, lifestyle, technology, financial services, industrial, professional services, travel, and multicultural.
Employees: 190. Founded: 1992.
Havas Formula was founded in 1992 by Chairman Michael Olguin. Offering general market and multicultural public relations, social/digital, experiential, and crisis communications, Havas Formula currently operates across six North American offices: New York, Los Angeles, San Diego, Chicago, Miami and Denver. A subsidiary of Havas, and one of the holding company’s most successful acquisitions to date, Havas Formula's mission is to be the most sought-after partner to help establish, build and improve brand reputations and narratives through meaningful storytelling and experiences that champion bravery. Building a culture driven by a people-first philosophy, Havas Formula's values include accountability, authenticity, bravery, collaboration, compassion, inclusivity, ingenuity and respect. The award-winning agency’s core practice areas include consumer, lifestyle, technology, financial services, industrial, professional services, travel, and multicultural with category expertise in food and beverage, consumer packaged goods, home/real estate, outdoor, spirits and retail/restaurants.
Michael A. Olguin, chmn.; Alexis McCance, CFO; Tara Reid, CEO, Havas Formula; Adrienne Cadena, CEO, Havas Street; Jarrod Walpert, chief creative officer; Emily Porter, pres., West & CMO; Katie Lippman, pres., East; Alexis Anderson, pres., Midwest
Hormel (Chi-Chis, Herdez, LA Victoria, Wholly Guacamole)
Jaguar Land Rover
Norwegian Cruise Line
Havas Formula in the news with O'Dwyer's:
How to Navigate a Potential TikTok Ban
Tue., Apr. 4, 2023...any disruption that could emerge from a ban.
Stephen Glasco is vice president of ATTN, Havas Formula ’s social and digital engagement division....
On the Move: BRG Communications Names Sloan COO
Thu., Sep. 29, 2022...the VP media relations spot at Zeno Group and worked as a director at Havas Formula at 360PR+. In her new post, Koo will oversee media relations strategies across DeVries...
On the Move: Lambert Hires Paige Wirth
Thu., Jun. 16, 2022...B2B & Tech practice. Cumpston most recently served as an associate vice president at Havas Formula . He was previously senior director of client services at Landis Communications, and has also...
News of Firms: Vested Acquires Red Lab Technologies
Thu., Dec. 16, 2021...skill sets. It’s their entrepreneurial mindset and creative spirit,” said Vested president Binna Kim.
Havas Formula establishes a Midwest regional hub in Chicago. Initially, ...
The Power of Trust in Times of Crisis
Fri., Jan. 29, 2021...of crisis.
Donovan Roche is Vice President of Havas Trust, the crisis communications practice of Havas Formula , named one of America’s Top PR Agencies by Forbes in 2020....
Data Reign as PR Faces Future Market Volatility
Tue., May 28, 2019...$2.2 million, up 23 percent), The Dana Agency (#120, $1 million, up 7.8 percent), Havas Formula (#23, $22.3 million, up 11.6 percent), KCD PR (#119, $1 million, up 40.7 percent),...
Top 25 PR Firms Post 12.9% Jump in '18 Income
Wed., Mar. 27, 2019...$995K, up 11 percent), Crenshaw Communications (#97, $2.2M, up 23 percent), The Dana Agency (#120, $1M, up 7.8 percent), Havas Formula (#23, $22.3, up 11.6 percent), Judge Public Relations (#128, $629K, up 76.1 percent), KCD PR (#119, $1M, up 40.7...
New Year, New PR Game
Fri., Jan. 11, 2019...year the first you actually stick to your resolutions.
Tara Reid is vice president of Havas Formula ’s Chicago division. ...
Being a Better Agency Partner
Tue., Oct. 3, 2017...and place you at the head of the competitive pack.
Anita Gomes, vice president of Havas Formula ’s High Tech division, is a veteran B-to-B marketing communications leader. A former ...
Social Media is Not Your Fairy Godmother
Thu., Sep. 7, 2017...the fairy godmother that turns your rags into riches.
Piper Collings, associate vice president of Havas Formula ’s Social Media division, is an integrated marketing advocate with six years’ experience helping big...
Havas/Vivendi Deal Links Media Buyer and Ad Agency
Fri., May 12, 2017...which staffs about 18,000, owns PR agencies such as Havas PR and New York-based Havas Formula , as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency...
Vivendi Advances on Havas
Thu., May 11, 2017...which staffs about 18,000, owns PR agencies such as Havas PR and New York-based Havas Formula , as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency...
PR Industry Makes the Most of Big Changes
Wed., May 3, 2017...join rankings
A score of new agencies joined the O’Dwyer rankings this year. This includes Havas Formula (#19, $17 million), Spark (#25, $14 million), Bravo Group (#33, $11.4 million), Lazar Partners...
JC’s Hires Havas Formula
Wed., Apr. 26, 2017...Frozen treats brand JC’s has retained Havas Formula as its public relations agency of record.
The account win follows a competitive review of...
Brand Lessons from the Chicago Cubs
Thu., Apr. 13, 2017...just create a passion brand with a passionate following.
Tara Reid is vice president of Havas Formula ’s Chicago division....
Tearing Down the Wall Between Brands, Bicultural Consumers
Wed., Feb. 1, 2017...market counterparts.
Maria Amor is vice president of Havas FORMULATIN, the Hispanic PR division of Havas Formula . She also serves as vice president of programming on the Hispanic Public Relations Association’s...
Getting Caught with your Pants Down
Tue., Dec. 27, 2016...brand can take is to be prepared.
Donovan Roche is vice president strategic services for Havas Formula , a subsidiary of Havas....