Alphabetical Index | Geographical Index | Specialty Index
Cox Automotive
Hormel (Chi-Chis, Herdez, LA Victoria, Wholly Guacamole)
Jaguar Land Rover
JPMorgan Chase
Maui Jim
Merchants Fleet
Meritage Homes
Merrell
Method
Norwegian Cruise Line
Panda Express
RE/MAX
Republic Services
Schlage
Shure
Sky Zone
Sun-Maid
Trane Technologies
TurboTax
Havas Formula
200 Hudson St., New York, NY 10013
212/219-0321; fax: 212/219-8846
[email protected]
www.havasformula.com
Consumer, lifestyle, technology, financial services, industrial, professional services, travel, and multicultural.
Employees: 190. Founded: 1992.
Agency Statement:
Havas Formula was founded in 1992 by Chairman Michael Olguin. Offering general market and multicultural public relations, social/digital, experiential, and crisis communications, Havas Formula currently operates across six North American offices: New York, Los Angeles, San Diego, Chicago, Miami and Denver. A subsidiary of Havas, and one of the holding company’s most successful acquisitions to date, Havas Formula's mission is to be the most sought-after partner to help establish, build and improve brand reputations and narratives through meaningful storytelling and experiences that champion bravery. Building a culture driven by a people-first philosophy, Havas Formula's values include accountability, authenticity, bravery, collaboration, compassion, inclusivity, ingenuity and respect. The award-winning agency’s core practice areas include consumer, lifestyle, technology, financial services, industrial, professional services, travel, and multicultural with category expertise in food and beverage, consumer packaged goods, home/real estate, outdoor, spirits and retail/restaurants.Michael A. Olguin, chmn.; Alexis McCance, CFO; Tara Reid, CEO, Havas Formula; Adrienne Cadena, CEO, Havas Street; Jarrod Walpert, chief creative officer; Emily Porter, pres., West & CMO; Katie Lippman, pres., East; Alexis Anderson, pres., Midwest
Clients Include:
Canon USACox Automotive
Hormel (Chi-Chis, Herdez, LA Victoria, Wholly Guacamole)
Jaguar Land Rover
JPMorgan Chase
Maui Jim
Merchants Fleet
Meritage Homes
Merrell
Method
Norwegian Cruise Line
Panda Express
RE/MAX
Republic Services
Schlage
Shure
Sky Zone
Sun-Maid
Trane Technologies
TurboTax
Havas Formula in the news with O'Dwyer's:
| • | On the Move: BCW Names Naden Health & Wellness ChiefFri., Dec. 1, 2023...relationships, media relations and developing communications strategies. Blackwell was most recently a senior director at Havas Formula and Walker Sands. As a journalist, he has reported on crime, politics and public... |
| • | On the Move: Havas Formula Founder Olguin Calls it QuitsThu., Oct. 26, 2023... Michael Olguin Havas Formula founder and chairman Michael Olguin announces his retirement, effective Dec. 31. Olguin founded Formula... |
| • | Accounts in Transit: Havas Formula Lands MixbookFri., Apr. 28, 2023... Havas Formula picks up Mixbook, the No. 1-rated photo book brand. Focusing on media relations, ... |
| • | How to Navigate a Potential TikTok BanTue., Apr. 4, 2023...any disruption that could emerge from a ban. *** Stephen Glasco is vice president of ATTN, Havas Formula ’s social and digital engagement division.... |
| • | On the Move: BRG Communications Names Sloan COOThu., Sep. 29, 2022...the VP media relations spot at Zeno Group and worked as a director at Havas Formula at 360PR+. In her new post, Koo will oversee media relations strategies across DeVries... |
| • | On the Move: Lambert Hires Paige WirthThu., Jun. 16, 2022...B2B & Tech practice. Cumpston most recently served as an associate vice president at Havas Formula . He was previously senior director of client services at Landis Communications, and has also... |
| • | News of Firms: Vested Acquires Red Lab TechnologiesThu., Dec. 16, 2021...skill sets. It’s their entrepreneurial mindset and creative spirit,” said Vested president Binna Kim. Michael Olguin Havas Formula establishes a Midwest regional hub in Chicago. Initially, ... |
| • | The Pitfalls of Marketing Tied to Environmental ActivismTue., Apr. 20, 2021...one’s perfect but at least you’re trying. **** Mia West is vice president of publicity at Havas Formula .... |
| • | News of Firms: Havas Formula Opens in DenverThu., Apr. 1, 2021... Havas Formula sets up shop in Denver, its sixth U.S. location. The Denver office will be... |
| • | The Power of Trust in Times of CrisisFri., Jan. 29, 2021...of crisis. *** Donovan Roche is Vice President of Havas Trust, the crisis communications practice of Havas Formula , named one of America’s Top PR Agencies by Forbes in 2020.... |
| • | News of Firms: Havas Formula Sends Out an SOSTue., Sep. 15, 2020... Havas Formula is launching Safety Operations Support, or SOS, a new service offering that will help... |
| • | On the Move: W2O Names Lucie Harper, Kate Hawker London Practice Leaders; Red Havas Puts Rachael Sansom in Charge of London; GMMB Recruits Politico's Kimberly HeflingMon., Sep. 23, 2019...recently vice president of the corporate and consumer division at Red Havas’ sister agency Havas Formula , where she oversaw key accounts, including Jaguar Land Rover and ADP. Campbell was previously... |
| • | Accounts in Transit: Mower Lands Businesses of Oneida Indian Nation; MMGY Global Promotes Costa Rica's Marketing Push; Uproar Adds RedTeam Software, RoadSync; Havas Formula Picks Up LoadSmartWed., Sep. 4, 2019...and Chicago, Uproar works with a broad spectrum of technology, consumer and professional services clients. Havas Formula has been named agency of record for digital freight broker Loadsmart. ... |
| • | Data Reign as PR Faces Future Market VolatilityTue., May 28, 2019...$2.2 million, up 23 percent), The Dana Agency (#120, $1 million, up 7.8 percent), Havas Formula (#23, $22.3 million, up 11.6 percent), KCD PR (#119, $1 million, up 40.7 percent),... |
| • | Top 25 PR Firms Post 12.9% Jump in '18 IncomeWed., Mar. 27, 2019...$995K, up 11 percent), Crenshaw Communications (#97, $2.2M, up 23 percent), The Dana Agency (#120, $1M, up 7.8 percent), Havas Formula (#23, $22.3, up 11.6 percent), Judge Public Relations (#128, $629K, up 76.1 percent), KCD PR (#119, $1M, up 40.7... |
| • | Accounts in Transit: 5W Lands Hawkeye; Bob Gold Wins The Pay TV Show; Laura Davidson Checks In at Goodstone Inn; Havas Formula Picks Up Nature's BakeryTue., Feb. 26, 2019...headquartered in New York City and has offices in Chicago, Los Angeles and San Francisco. Havas Formula has been named PR agency of record for Nature’s Bakery, which produces a line of on-the-go... |
| • | On the Move: Havas Formula Snatches Wade Prospere; Crosby Marketing Adds Victoria Child; RooneyPartners Ups Kate Barrette and Bob CavosiFri., Feb. 8, 2019... Wade Prospere Havas Formula has hired Wade Prospere as vice president, digital. Prospere joins ... |
| • | Millennial Leaders: Proving Yourself Without Losing YourselfMon., Feb. 4, 2019...to lay a powerful foundation for today’s youngest leaders. *** Alexis Anderson is vice president of Havas Formula ’s B-to-B division.... |
| • | New Year, New PR GameFri., Jan. 11, 2019...year the first you actually stick to your resolutions. *** Tara Reid is vice president of Havas Formula ’s Chicago division. ... |
| • | People on the Move: CBS Ups Raftery; Citizen Relations Adds King; Carolyn Izzo Rehires CuevasTue., Nov. 20, 2018...from 2012 to 2014 as an account executive. She returns to the agency from Havas Formula , where she served as an account supervisor. Cuevas will develop and execute campaigns, as... |
| • | Keys to Unlocking the Power of Celebrity for PRTue., Jan. 30, 2018...your brand and take it to the next level. *** Tara Reid is vice president of Havas Formula ’s Chicago division.... |
| • | Being a Better Agency PartnerTue., Oct. 3, 2017...and place you at the head of the competitive pack. *** Anita Gomes, vice president of Havas Formula ’s High Tech division, is a veteran B-to-B marketing communications leader. A former ... |
| • | Social Media is Not Your Fairy GodmotherThu., Sep. 7, 2017...the fairy godmother that turns your rags into riches. *** Piper Collings, associate vice president of Havas Formula ’s Social Media division, is an integrated marketing advocate with six years’ experience helping big... |
| • | Havas/Vivendi Deal Links Media Buyer and Ad AgencyFri., May 12, 2017...which staffs about 18,000, owns PR agencies such as Havas PR and New York-based Havas Formula , as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency... |
| • | How Being a Good Listener Leads to GrowthFri., May 12, 2017...or, even more challenging, an economic downturn. *** Mia West is vice president of publicity at Havas Formula .... |
| • | Vivendi Advances on HavasThu., May 11, 2017...which staffs about 18,000, owns PR agencies such as Havas PR and New York-based Havas Formula , as well as financial communications powerhouse Abernathy MacGregor Group and London-based healthcare PR agency... |
| • | PR Industry Makes the Most of Big ChangesWed., May 3, 2017...join rankings A score of new agencies joined the O’Dwyer rankings this year. This includes Havas Formula (#19, $17 million), Spark (#25, $14 million), Bravo Group (#33, $11.4 million), Lazar Partners... |
| • | JC’s Hires Havas FormulaWed., Apr. 26, 2017...Frozen treats brand JC’s has retained Havas Formula as its public relations agency of record. The account win follows a competitive review of... |
| • | Brand Lessons from the Chicago CubsThu., Apr. 13, 2017...just create a passion brand with a passionate following. *** Tara Reid is vice president of Havas Formula ’s Chicago division.... |
| • | Tearing Down the Wall Between Brands, Bicultural ConsumersWed., Feb. 1, 2017...market counterparts. *** Maria Amor is vice president of Havas FORMULATIN, the Hispanic PR division of Havas Formula . She also serves as vice president of programming on the Hispanic Public Relations Association’s... |
| • | Giving 'Ingredient Brands' Mainstream ExposureMon., Jan. 9, 2017...craft the perfect recipe and tell your story.*** Emily Porter is senior vice president of Havas Formula ’s Business and Technology division.... |
| • | Getting Caught with your Pants DownTue., Dec. 27, 2016...brand can take is to be prepared. *** Donovan Roche is vice president strategic services for Havas Formula , a subsidiary of Havas.... |
| • | Jaguar Land Rover Rolls with Havas FormulaTue., Aug. 9, 2016...Jaguar Land Rover has tapped Havas Formula as its US agency of record, following a competitive review. The firm's New York and... |
