 |
Havas Formula picks up Mixbook, the No. 1-rated photo book brand. Focusing on media relations, Havas Formula’s efforts will work to position Mixbook as the place to go to experience memories and connect with loved ones, as well as pitching holidays and gifting, thought leadership initiatives and customer stories. The agency’s scope of work will also include product reviews and media sampling, lists/rankings, and sponsored content opportunities. Featuring designs from partners like Martha Stewart, Hallmark, PetSmart and Crayola, Mixbook has racked up more than 28,000 5-star reviews. “We’re impressed by the agency's track record of success in the lifestyle and technology arenas, out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson.
 |
Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum & Mason on initiatives centered around the May 6 coronation of King Charles III. For Royal Salute, which was created in 1953 to mark the coronation of Queen Elizabeth II, Magrino worked on the global unveiling of the Royal Salute Coronation of King Charles III Edition at Westminster Abbey with U.S. media. The agency hosted an April 25 tasting event for the edition’s release at New York City’s Casa Cruz. Magrino also helped build awareness surrounding Fortnum & Mason’s collection to celebrate the coronation, which is made up of such items as teaware, specialty food items and memorabilia.
 |
Ripson Group adds Near North Health and Banging Gavel Brews to its client roster. The agency will oversee public relations, media relations, video production, content marketing, advertising and marketing for Near North Health, one of Chicago’s largest community-based, primary health care providers. For Banging Gavel Brews, Ripson Group will work to create awareness and attract visitore to its new taproom and restaurant. It will also focus on message development, media relations, digital media and awareness for Banging Gavel’s upcoming events over the summer.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
