 |
Havas Formula picks up Mixbook, the No. 1-rated photo book brand. Focusing on media relations, Havas Formula’s efforts will work to position Mixbook as the place to go to experience memories and connect with loved ones, as well as pitching holidays and gifting, thought leadership initiatives and customer stories. The agency’s scope of work will also include product reviews and media sampling, lists/rankings, and sponsored content opportunities. Featuring designs from partners like Martha Stewart, Hallmark, PetSmart and Crayola, Mixbook has racked up more than 28,000 5-star reviews. “We’re impressed by the agency's track record of success in the lifestyle and technology arenas, out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson.
 |
Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum & Mason on initiatives centered around the May 6 coronation of King Charles III. For Royal Salute, which was created in 1953 to mark the coronation of Queen Elizabeth II, Magrino worked on the global unveiling of the Royal Salute Coronation of King Charles III Edition at Westminster Abbey with U.S. media. The agency hosted an April 25 tasting event for the edition’s release at New York City’s Casa Cruz. Magrino also helped build awareness surrounding Fortnum & Mason’s collection to celebrate the coronation, which is made up of such items as teaware, specialty food items and memorabilia.
 |
Ripson Group adds Near North Health and Banging Gavel Brews to its client roster. The agency will oversee public relations, media relations, video production, content marketing, advertising and marketing for Near North Health, one of Chicago’s largest community-based, primary health care providers. For Banging Gavel Brews, Ripson Group will work to create awareness and attract visitore to its new taproom and restaurant. It will also focus on message development, media relations, digital media and awareness for Banging Gavel’s upcoming events over the summer.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
