Havas Formula picks up Mixbook, the No. 1-rated photo book brand. Focusing on media relations, Havas Formula’s efforts will work to position Mixbook as the place to go to experience memories and connect with loved ones, as well as pitching holidays and gifting, thought leadership initiatives and customer stories. The agency’s scope of work will also include product reviews and media sampling, lists/rankings, and sponsored content opportunities. Featuring designs from partners like Martha Stewart, Hallmark, PetSmart and Crayola, Mixbook has racked up more than 28,000 5-star reviews. “We’re impressed by the agency's track record of success in the lifestyle and technology arenas, out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson.
Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum & Mason on initiatives centered around the May 6 coronation of King Charles III. For Royal Salute, which was created in 1953 to mark the coronation of Queen Elizabeth II, Magrino worked on the global unveiling of the Royal Salute Coronation of King Charles III Edition at Westminster Abbey with U.S. media. The agency hosted an April 25 tasting event for the edition’s release at New York City’s Casa Cruz. Magrino also helped build awareness surrounding Fortnum & Mason’s collection to celebrate the coronation, which is made up of such items as teaware, specialty food items and memorabilia.
Ripson Group adds Near North Health and Banging Gavel Brews to its client roster. The agency will oversee public relations, media relations, video production, content marketing, advertising and marketing for Near North Health, one of Chicago’s largest community-based, primary health care providers. For Banging Gavel Brews, Ripson Group will work to create awareness and attract visitore to its new taproom and restaurant. It will also focus on message development, media relations, digital media and awareness for Banging Gavel’s upcoming events over the summer.
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