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Havas Formula picks up Mixbook, the No. 1-rated photo book brand. Focusing on media relations, Havas Formula’s efforts will work to position Mixbook as the place to go to experience memories and connect with loved ones, as well as pitching holidays and gifting, thought leadership initiatives and customer stories. The agency’s scope of work will also include product reviews and media sampling, lists/rankings, and sponsored content opportunities. Featuring designs from partners like Martha Stewart, Hallmark, PetSmart and Crayola, Mixbook has racked up more than 28,000 5-star reviews. “We’re impressed by the agency's track record of success in the lifestyle and technology arenas, out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson.
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Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum & Mason on initiatives centered around the May 6 coronation of King Charles III. For Royal Salute, which was created in 1953 to mark the coronation of Queen Elizabeth II, Magrino worked on the global unveiling of the Royal Salute Coronation of King Charles III Edition at Westminster Abbey with U.S. media. The agency hosted an April 25 tasting event for the edition’s release at New York City’s Casa Cruz. Magrino also helped build awareness surrounding Fortnum & Mason’s collection to celebrate the coronation, which is made up of such items as teaware, specialty food items and memorabilia.
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Ripson Group adds Near North Health and Banging Gavel Brews to its client roster. The agency will oversee public relations, media relations, video production, content marketing, advertising and marketing for Near North Health, one of Chicago’s largest community-based, primary health care providers. For Banging Gavel Brews, Ripson Group will work to create awareness and attract visitore to its new taproom and restaurant. It will also focus on message development, media relations, digital media and awareness for Banging Gavel’s upcoming events over the summer.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
