Jaguar Land Rover has tapped Havas Formula as its US agency of record, following a competitive review.
The firm's New York and Los Angeles offices support in-house communications for the North American unit of JLR, based in Mahwah, N.J., including automotive, lifestyle and corporate PR, internal communications, and media relations.
DKC of New York and Dearborn, Mich.-based ASG Renaissance were the incumbents for the work.
Stuart Schorr, VP of communications for JLR North America, said the hire comes as the company is experiencing "profound" growth and increased market reach. He said HF will pitch JLR's "products and people."
HF president Michael Olguin said his firm is "thrilled" to win the business of such a "renowned organization."
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