 |
Omnicom announces a collaboration with Getty Images that will provide it early access to Generative AI by Getty Images, a tool that pairs Getty’s creative content with AI technology to provide what the company says is a commercially safe and legally indemnified generative AI tool. Omincom integrated the tool into Omni, its open operating system, as part of their Alpha testing program, allowing agency teams to use Omni’s data to safely create on-brand content. The tool can also be brought into client ecosystems and customized with clients’ proprietary data. “Getty Images shares our commitment to the responsible use of AI, and that makes their new tool all the more enticing to us, especially given it is built with high quality authentic content,” said Omnicom EVP, chief technology officer Paolo Yuvienco.
 |
Brass Tacks Media, a Birmingham, UK-based PR and social media company, launches in partnership with The Abbi Agency. The two firms, which will share resources and expertise, are working with travel, lifestyle and technology clients in both the UK and the US. The Abbi Agency director of media relations Lydia Eason is co-founder and managing director of the new firm. Abbi Whitaker, The Abbi Agency president and CEO, is originally from the West Midlands, and maintains close professional connections within the UK, further solidifying the partnership. "Earned media is often the first impression any customer will have with an organization," said Whitaker. "It's important to work with an agency that understands a product's positioning in both the US and UK markets in order to develop a strong point of view and enable that product to influence the conversation long term."
 |
| Tom Corsillo |
Marino SVP Tom Corsillo, who leads the agency’s public affairs practice, is elected to a four-year term on the Fairfield, CT Town Plan and Zoning Commission. In his 18 years at Marino Corsillo has developed and executed stakeholder engagement and media campaigns that have won approval for more than $12 billion in economic development and more than 10,000 new homes. “Tom’s expertise goes far beyond media; he has a deep understanding of zoning and is highly skilled at engaging stakeholders to shape every development so that it reflects and earns the buy-in of the surrounding community,” said Marino president John F. Marino. The markets Marino serves include real estate, lifestyle, and consumer, nonprofit and education, public affairs and advocacy, technology/innovation, and professional services.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
