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RF|Binder Partners has scooped up a contract to provide a new brand identity, website and social media strategy for USSA International, which is the American subsidiary of Saudi Arabia’s sovereign wealth fund.
The communications effort may demonstrate how the Kingdom’s Public Investment Fund, which has more than $775B in assets, is driving Crown Prince Mohammed bin Salman’s Vision 2030 economic transformation plan.
RF Binder’s one-year contract went into effect on Jan. 11. It has a budget of $140K.
CEO Amy Binder leads the five-person USSA team that includes Armel Leslie, executive managing director; David Weinstock, chief creative officer; Esther Aubry, executive producer; and Katie Richanbach, senior designer.
Scott Helfman, head of corporate affairs at USSA, oversees the RF Binder work.
Rubenstein PR has signed on to promote the campaign of Uganda’s Olara Otunnu, 76, for the Secretary-General of the United Nations.
Milton Advisers is working the media on behalf of former Argentina First Lady and president Cristina Fernández de Kirchner, who was convicted of fraud in 2025 and slapped with a lifetime ban from public office.
WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.
