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RF|Binder Partners has scooped up a contract to provide a new brand identity, website and social media strategy for USSA International, which is the American subsidiary of Saudi Arabia’s sovereign wealth fund.
The communications effort may demonstrate how the Kingdom’s Public Investment Fund, which has more than $775B in assets, is driving Crown Prince Mohammed bin Salman’s Vision 2030 economic transformation plan.
RF Binder’s one-year contract went into effect on Jan. 11. It has a budget of $140K.
CEO Amy Binder leads the five-person USSA team that includes Armel Leslie, executive managing director; David Weinstock, chief creative officer; Esther Aubry, executive producer; and Katie Richanbach, senior designer.
Scott Helfman, head of corporate affairs at USSA, oversees the RF Binder work.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
