 |
RF|Binder Partners has scooped up a contract to provide a new brand identity, website and social media strategy for USSA International, which is the American subsidiary of Saudi Arabia’s sovereign wealth fund.
The communications effort may demonstrate how the Kingdom’s Public Investment Fund, which has more than $775B in assets, is driving Crown Prince Mohammed bin Salman’s Vision 2030 economic transformation plan.
RF Binder’s one-year contract went into effect on Jan. 11. It has a budget of $140K.
CEO Amy Binder leads the five-person USSA team that includes Armel Leslie, executive managing director; David Weinstock, chief creative officer; Esther Aubry, executive producer; and Katie Richanbach, senior designer.
Scott Helfman, head of corporate affairs at USSA, oversees the RF Binder work.
Cogent Strategies has signed on to support the European Union’s social media push to promote its policies and messages to the American public.
FGS Global has updated its public diplomacy and communications contract with the embassy of the United Arab Emirates, showing $5.6M in fees through 2006.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
Have a comment? Send it to 
No comments have been submitted for this story yet.