 |
RF|Binder Partners has scooped up a contract to provide a new brand identity, website and social media strategy for USSA International, which is the American subsidiary of Saudi Arabia’s sovereign wealth fund.
The communications effort may demonstrate how the Kingdom’s Public Investment Fund, which has more than $775B in assets, is driving Crown Prince Mohammed bin Salman’s Vision 2030 economic transformation plan.
RF Binder’s one-year contract went into effect on Jan. 11. It has a budget of $140K.
CEO Amy Binder leads the five-person USSA team that includes Armel Leslie, executive managing director; David Weinstock, chief creative officer; Esther Aubry, executive producer; and Katie Richanbach, senior designer.
Scott Helfman, head of corporate affairs at USSA, oversees the RF Binder work.
Florida’s Corvus Strategic Partners has signed to represent the interests of Colombia regarding its relations with the US.
Gunster Strategies Worldwide is representing the interests of the Chagossian Government in Exile, which opposes the planned UK transfer of the sovereignty of the Chagos Archipelago, which hosts the joint UK/US military base, to Mauritius.
Brownstein Hyatt Farber Schreck has inked a six-month agreement with NATO-member Iceland to provide strategic advice on how to navigate engagements with the US government.
BGR Government Affairs has a $1M contract to provide strategic guidance and PR representation to the Republic of Guinea.
The Japan External Trade Organization has hired DB3, the legacy firm of Senate Majority Leaders Tom Daschle and Howard Baker, for a comprehensive report assessing the "current state of play" in DC.
