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RF|Binder Partners has scooped up a contract to provide a new brand identity, website and social media strategy for USSA International, which is the American subsidiary of Saudi Arabia’s sovereign wealth fund.
The communications effort may demonstrate how the Kingdom’s Public Investment Fund, which has more than $775B in assets, is driving Crown Prince Mohammed bin Salman’s Vision 2030 economic transformation plan.
RF Binder’s one-year contract went into effect on Jan. 11. It has a budget of $140K.
CEO Amy Binder leads the five-person USSA team that includes Armel Leslie, executive managing director; David Weinstock, chief creative officer; Esther Aubry, executive producer; and Katie Richanbach, senior designer.
Scott Helfman, head of corporate affairs at USSA, oversees the RF Binder work.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
