Alphabetical Index | Geographical Index | Specialty Index

RF|Binder Partners, Inc.

RF|Binder Partners, Inc.

950 Third Ave., 8th flr., New York, NY 10022


[email protected]

Strategy and planning: Insights & planning; social impact, sustainability, & ESG; strategic positioning & narrative development; campaign strategy.
Integrated marketing: Digital platform strategy; influencer marketing; content creation; brand identity & design; experiential marketing & event marketing; paid media & digital marketing; digital, web, & interactive.
Strategic communications: Corporate communications & reputation management; earned media; thought leadership; crisis communications; executive positioning.
[email protected]
[email protected]
[email protected]

Employees: 60. Founded: 2001.

Agency Statement:

RF|Binder - Clarity Matters

RF|Binder is a fully integrated communications agency and consultancy that aligns communications and business strategy to achieve compelling results. Powered by the firm's proprietary Clarity Lens framework, RF|Binder zeros in on exactly what matters most to each client's business and brand, enabling the firm to develop and deploy targeted communications strategies, programs and initiatives that directly advance clients' business objectives and drive organizational success. The RF|Binder team has deep expertise across a range of consumer, corporate, financial services, nonprofit and government sectors, delivering strategy and planning, strategic communications and integrated marketing services that are unbound by method, medium or channel.

RF|Binder is an independent and certified Woman-Owned Business headquartered in New York City, with offices in Boston, Los Angeles and San Francisco and a global presence through PROI Worldwide partners, an association of leading public relations firms across 60 countries and more than 165 cities. RF|Binder's client work across industry sectors is consistently recognized, and the firm has been named to PRNEWS' Agency Elite Top 100, PR Daily's Top Agencies Awards, and Crain's New York's Best Places to Work. For more information about RF|Binder, visit

Amy Binder, CEO & chmn.; Rebecca Binder, pres., board member; Jason Buerkle, CFO, board member; Atalanta Rafferty, co-founder & sr. exec. mng. dir., food & beverage, board member; David Weinstock, chief creative officer; Steve Weinberg, exec. mng. dir., vice chair; Bill McBride, exec. mng. dir.; Damien Moore-Evans, sr. mng. dir., growth; Armel Leslie, exec. mng. dir.; Tom Szauer, chief technology officer

160 Gould St., #115, Needham, MA 02494

Clients Include:

ACT Group
Ahold Delhaize
Euclid Transactional
First American Financial Corp.
Fisher Investments
German Wine Institute
Impax Asset Management
The Jerome A. Chazen Institute for Global Business at Columbia Business School
Lumen Learning
Paris Baguette
Qatar Foundation
ReNew Power
Spirit Halloween
TGI Fridays
Treasury Wine Estates
Welspun Living

RF|Binder Partners, Inc. in the news with O'Dwyer's:

RF Binder Signs US Unit of Saudi Wealth Fund

Thu., Jan. 18, 2024

... RF|Binder |...

RF|Binder Acquires Peaks Strategies

Mon., Oct. 16, 2023

... RF|Binder |...

On the Move: Guindo Named CMO at Merck Human Health

Fri., Jun. 24, 2022 communications. Before that, Frayter was senior managing director and head of media at RF|Binder |...

RF|Binder Ups Rebecca Binder to Prexy 

Wed., Jun. 8, 2022

... Rebecca RF|Binder Rebecca ...

RF|Binder Adds Media Pro Epps

Tue., Feb. 15, 2022

...Epps Rebecca Epps, a producer, writer and reporter for CBS, NBC and ABC, has joined RF|Binder |...

FTI Consulting Snags Abernathy MacGregor's Tucker

Tue., Jan. 25, 2022

...leader of its M&A and activism practice. He also did a three-year stint at RF|Binder |...

On the Move: Goodman Media International Hires Buteau

Fri., Oct. 29, 2021

...previously ran her own consultancy, Spot PR. She was a senior managing director at RF|Binder |...

David Finn Celebrates 100th Birthday

Tue., Aug. 31, 2021

...his children, Kathy Bloomgarden (Ruder Finn CEO), Peter Finn (Finn Partners CEO) and Amy RF|Binder (...

On the Move: 42West Adds Stagaard, Stewart

Thu., Aug. 12, 2021 Hollywood Agency, establishing the agency’s west coast practice. Wallace has also worked at RF|Binder |...

Edelman Recruits Digital Pro Gee

Wed., Sep. 30, 2020

...for North America), Burson-Marsteller (head of digital strategy & content for US corporate/financial practice), RF|Binder |...

On the Move: Purple Strategies Hires Jennifer Kohl

Fri., Sep. 11, 2020 Chicago, Scorpio joined the firm in 2015. He was previously a director at RF|Binder |...

Accounts in Transit: Pollack PR Cleans Up with BlueGreen Water Technologies

Thu., Jan. 16, 2020

...that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE,  RF|Binder |...

Brodeur Hires Beaudoin for Purpose Push

Thu., Nov. 7, 2019

...counseled Body Shop, Disney, Gap, Honda and PwC. Earlier, he was executive managing director at RF|Binder |...

Ex-Sen. Heitkamp Aide Hits Breakwater

Wed., May 29, 2019

...and communications director for Congressman Paul Kanjorksi of Pennsylvania. McDonough also did a stint at RF|Binder |...

People on the Move

Thu., Aug. 2, 2018

... Jacqueline Wilson RF|Binder |...

Binder Joins Family Business

Fri., Jul. 27, 2018

... Rebecca RF|Binder Rebecca ...

Grayling Vet Schraeder Takes RF|Binder Post

Tue., Jul. 10, 2018

...most recently senior VP and crisis management lead at Huntsworth's Grayling, has moved to RF|Binder |...

RF|Binder Beefs up Food Biz, Female Leadership

Thu., Jun. 28, 2018

... Maggie Boezi RF|Binder |...

CNBC, CNN Vet Frayter Joins RF|Binder

Thu., Jun. 21, 2018

... Karina Frayter Karina Frayter, most recently a field producer at CNBC Business News, has joined RF|Binder |...

PRSA-NY Presents 2018's Crop of Big Apple Awards

Thu., Jun. 14, 2018

...TASC Group, WE Communications, RXMOSAIC and Citizen Relations all won three awards. Weber Shandwick, RF|Binder |...

Volatile Markets, Social Purpose Test Financial Firms

Thu., May 24, 2018

...when managing reputational risk became significantly more challenging, said Bill McBride, Senior Advisor at RF|Binder |...

Taste, Tech and the Battle for Mindshare

Wed., Mar. 14, 2018

...of evolution, and we’re excited for the challenge. *** Atalanta Rafferty is Executive Managing Director at RF|Binder |...

People on the Move

Wed., Jan. 31, 2018

...who was previously at S&C as a senior VP, returns to the firm from RF|Binder |...

News of Firms

Thu., Jan. 11, 2018

... Amy RF|Binder ...

B-M’s Gee Shifts to Finsbury

Wed., Jan. 10, 2018

...Walgreens Boots Alliance, Colgate-Palmolive and MassMutual. Prior to B-M, Gee was chief digital officer at RF|Binder |...

Fenton Launches New CSR Offering

Fri., Oct. 27, 2017

...Scott Beaudoin, who’s been appointed group president. Beaudoin joins the “social change” agency from RF|Binder |...

Longsworth Makes Impact on RF|Binder

Fri., Oct. 27, 2017

... Annie Longsworth, founder/CEO of The Siren Agency CSR and social impact shop, is joining RF|Binder |...

Ephemerality Driving 'Dark Social'

Fri., May 26, 2017

...innovation happening.  Having a depth in digital and social media is super important,” Karpf said. RF|Binder |...

Have We Reached a Purchasing Habits Tipping Point?

Tue., Mar. 7, 2017

...— from the industry in 2017. * * * Atalanta Rafferty is Executive Managing Director at RF|Binder |...

B-M Brings in Digital Strategy Leads

Mon., Jul. 11, 2016 Burson-Marsteller from 2006 to 2010 as digital creative director, rejoins the agency from RF|Binder |...

Spong, Carmichael Lynch Sweeten PR for Truvia

Tue., Jun. 7, 2016

...stevia-based sweetener was developed by Cargill and The Coca-Cola Company and is distributed by Cargill.  RF|Binder |...

RF|Binder Signs Singh for CSR Role

Mon., May 2, 2016

...New York-based RF|Binder |...

Sieger Graduates to Cengage

Wed., Apr. 27, 2016

...North America as manager of media relations and was a senior managing director for RF|Binder |...

Cea Takes Communications Reins at Girl Scouts

Wed., Apr. 13, 2016

...York-based Girl Scouts last year to head communications and marketing at Goodby, an RF|Binder |...

RF|Binder Brings in Massura

Tue., Mar. 22, 2016

... RF|Binder |...

How Purpose Builds Consumer Trust

Fri., Mar. 11, 2016

...consumers, without being overly complex or verbose. A great rule we live by at RF|Binder |...

RF|Binder Appoints Chief Strategy Officer

Fri., Jan. 15, 2016

...New York-headquartered communications firm RF|Binder |...

Understanding Social Role of Corporation

Fri., Aug. 14, 2015

... Co-authors Joe Fisher & Amy RF|Binder More companies have become invested in the practice of corporate social responsibility. As the tides...

C&W Bolsters Consumer Unit

Wed., Jul. 16, 2014

...of marketing for the licensor of brands like Juicy Couture and Prince Tennis, and RF|Binder |...

NYFWA's 'Financial Follies' Entertains 1,000+

Mon., Nov. 25, 2013

...firms taking two tables each included Edelman Financial, KCSA Strategic Communications, Prosek Partners and RF|Binder |...

Most Healthcare PR Units Grew in 2012

Mon., Mar. 25, 2013

...rankings released today. Double-digit gainers included W2O, Dodge, PCI, Rasky Baerlein, Finn Partners, JPCB, Allison, RF|Binder |...

Do PR Agencies Still Need a Chief Digital Officer?

Tue., Mar. 19, 2013

...prior to its February launch, is an app that creates 6-second video loops. At RF|Binder |...

 Printer Friendly