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IMAGINE PR is named North American public relations representative for Walk Japan, a company that specializes in walking tours in Japan. The agency will provide integrated public relations, digital marketing and brand partnerships. Specific areas include: strategic communications counsel, media relations, event planning and execution, and social media content and strategy. The company will also lead media familiarization trips and tours. Founded in 1992, Walk Japan originated from educational trips organized by two professors from Hong Kong University. Guided by a strong commitment to regional revitalization and education, the company now presents 36 itineraries that traverse Japan's historical landscape from north to south."We’re thrilled to start working with IMAGINE PR to increase Walk Japan's footprint and message across the United States,” said Walk Japan CEO Paul Christie
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Magrino adds Cuisinart Outdoors to its roster of consumer goods clients and Goslings Rum to its food, wine & spirits list. For Cuisinart Outdoor, the agency will be overseeing several campaign-centric projects over the coming year. Magrino will be working to add on to the brand story of Goslings Rum as the company releases new products. Other additions to the agency’s list include Italian luxury brand House of Pratesi, The World’s 50 Best Restaurants and the grand opening of the St. Regis Longboat Key Resort this summer.
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LQR House Inc., which specializes in the spirits and beverage industry, forms a marketing partnership with Alamo Distilling, a line of craft distilleries. LQR has previously worked with Alamo brand Rasta Bob Coconut Rum, and the new partnership extends to include South Town Chamoy Spirit, Ellsworth Gin, Alamo Black Label Bourbon, and Alamo Vodka. LQR’s efforts will include leveraging its influencer network of 550 individuals, with a focus on creating content that captures the essence of each product.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
