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IMAGINE PR is named North American public relations representative for Walk Japan, a company that specializes in walking tours in Japan. The agency will provide integrated public relations, digital marketing and brand partnerships. Specific areas include: strategic communications counsel, media relations, event planning and execution, and social media content and strategy. The company will also lead media familiarization trips and tours. Founded in 1992, Walk Japan originated from educational trips organized by two professors from Hong Kong University. Guided by a strong commitment to regional revitalization and education, the company now presents 36 itineraries that traverse Japan's historical landscape from north to south."We’re thrilled to start working with IMAGINE PR to increase Walk Japan's footprint and message across the United States,” said Walk Japan CEO Paul Christie
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Magrino adds Cuisinart Outdoors to its roster of consumer goods clients and Goslings Rum to its food, wine & spirits list. For Cuisinart Outdoor, the agency will be overseeing several campaign-centric projects over the coming year. Magrino will be working to add on to the brand story of Goslings Rum as the company releases new products. Other additions to the agency’s list include Italian luxury brand House of Pratesi, The World’s 50 Best Restaurants and the grand opening of the St. Regis Longboat Key Resort this summer.
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LQR House Inc., which specializes in the spirits and beverage industry, forms a marketing partnership with Alamo Distilling, a line of craft distilleries. LQR has previously worked with Alamo brand Rasta Bob Coconut Rum, and the new partnership extends to include South Town Chamoy Spirit, Ellsworth Gin, Alamo Black Label Bourbon, and Alamo Vodka. LQR’s efforts will include leveraging its influencer network of 550 individuals, with a focus on creating content that captures the essence of each product.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
