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IMAGINE PR is named North American public relations representative for Walk Japan, a company that specializes in walking tours in Japan. The agency will provide integrated public relations, digital marketing and brand partnerships. Specific areas include: strategic communications counsel, media relations, event planning and execution, and social media content and strategy. The company will also lead media familiarization trips and tours. Founded in 1992, Walk Japan originated from educational trips organized by two professors from Hong Kong University. Guided by a strong commitment to regional revitalization and education, the company now presents 36 itineraries that traverse Japan's historical landscape from north to south."We’re thrilled to start working with IMAGINE PR to increase Walk Japan's footprint and message across the United States,” said Walk Japan CEO Paul Christie
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Magrino adds Cuisinart Outdoors to its roster of consumer goods clients and Goslings Rum to its food, wine & spirits list. For Cuisinart Outdoor, the agency will be overseeing several campaign-centric projects over the coming year. Magrino will be working to add on to the brand story of Goslings Rum as the company releases new products. Other additions to the agency’s list include Italian luxury brand House of Pratesi, The World’s 50 Best Restaurants and the grand opening of the St. Regis Longboat Key Resort this summer.
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LQR House Inc., which specializes in the spirits and beverage industry, forms a marketing partnership with Alamo Distilling, a line of craft distilleries. LQR has previously worked with Alamo brand Rasta Bob Coconut Rum, and the new partnership extends to include South Town Chamoy Spirit, Ellsworth Gin, Alamo Black Label Bourbon, and Alamo Vodka. LQR’s efforts will include leveraging its influencer network of 550 individuals, with a focus on creating content that captures the essence of each product.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
