Fenton

Fenton represents Science Moms, a nonpartisan group of mothers who are also climate scientists, on a $2 million dollar campaign highlighting the links between pollution and children’s health. The agency is providing public relations support for Science Moms’ new air pollution campaign, which features two creative spots produced in-house by Potential Energy, the organization that powers the Science Moms campaign. The spots (which can be seen here and here) emphasize the harms of pollution and wildfire smoke on young children’s developing bodies, and encourage parents to take action on climate change. They started running on Feb. 12 in five states—Arizona, Pennsylvania, Wisconsin, North Carolina and Georgia—on platforms including YouTube, Hulu, TikTok, Instagram and Out of Home, as well as airing on several local TV and radio stations.

Lemala

Xhibition International Public Relations adds Lemala Camps & Lodges, which owns and operates luxury safari accommodations in Tanzania and Uganda. The agency will oversee PR for Lemala’s current roster of eight camps and lodges, as well as the launch of the Lemala Osonjoi Lodge on the Ngorongoro Crater, Tanzania, which is set to open on March 1, 2025. In addition to year-round game viewing, Lemala is known for eliminating single-use plastics from its operations, upcycling waste in desk supplies for local schools.

OrGreenic

The HOW Agency, a digital unit of 5WPR, picks up cookware brand OrGreenic. HOW will leverage its in-house creative studio as well as its network of content creators to provide end-to-end programming across creative, strategy, channel management and performance marketing, layering in influencer campaigns to grow OrGreenic’s brand footprint. OrGreenic’s diamond granite, non-stick cookware is suitable for all stove types, dishwasher-safe, scratch-resistant, and usable with metal utensils.