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Fenton represents Science Moms, a nonpartisan group of mothers who are also climate scientists, on a $2 million dollar campaign highlighting the links between pollution and children’s health. The agency is providing public relations support for Science Moms’ new air pollution campaign, which features two creative spots produced in-house by Potential Energy, the organization that powers the Science Moms campaign. The spots (which can be seen here and here) emphasize the harms of pollution and wildfire smoke on young children’s developing bodies, and encourage parents to take action on climate change. They started running on Feb. 12 in five states—Arizona, Pennsylvania, Wisconsin, North Carolina and Georgia—on platforms including YouTube, Hulu, TikTok, Instagram and Out of Home, as well as airing on several local TV and radio stations.
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Xhibition International Public Relations adds Lemala Camps & Lodges, which owns and operates luxury safari accommodations in Tanzania and Uganda. The agency will oversee PR for Lemala’s current roster of eight camps and lodges, as well as the launch of the Lemala Osonjoi Lodge on the Ngorongoro Crater, Tanzania, which is set to open on March 1, 2025. In addition to year-round game viewing, Lemala is known for eliminating single-use plastics from its operations, upcycling waste in desk supplies for local schools.
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The HOW Agency, a digital unit of 5WPR, picks up cookware brand OrGreenic. HOW will leverage its in-house creative studio as well as its network of content creators to provide end-to-end programming across creative, strategy, channel management and performance marketing, layering in influencer campaigns to grow OrGreenic’s brand footprint. OrGreenic’s diamond granite, non-stick cookware is suitable for all stove types, dishwasher-safe, scratch-resistant, and usable with metal utensils.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
