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PAN Communications signs on to work with Powin Energy, which designs safe and scalable battery energy storage systems for utility-scale, C&I, and microgrid applications.. The agency will be tasked with amplifying Powin’s presence and brand authority in the clean energy sector. According to McKinsey, the global battery energy storage system market is expected to grow to between $120B and $150B by 2030. “Their extensive experience in both the tech and renewable industries, coupled with their global presence and strategic approach to integrated storytelling, makes them the perfect partner to help elevate our brand to new heights,” said Powin president Anthony Carroll.
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LDPR is engaged as agency of record for the Andaz Costa Rica Resort at Peninsula Papagayo and The Confidante, Miami Beach, which is being transformed and rebranded into the Andaz Miami Beach, the first Andaz in Florida (opening in late 2024). The 152-guest room Andaz Costa Rica Resort, which unveiled 25 1-, 2- and 3-bedroom residential villas in January, offers guests access to three secluded beaches, four pools, four restaurants, and extensive wellness programming at ONDA Spa. Hyatt Hotels Corporation and Sunstone Hotel Investors are working on the updating of The Confidante, into an oceanfront retreat that will include an immersive dining experience with exclusive culinary partner José Andrés Group.
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SIMBOL Communications signs up Caterpy Group Inc., which makes patented no-tie elastic laces that convert any laceable shoe into a step-in, no-tie shoe. SIMBOL will provide media and public relations to broaden the brand’s client base in and out of the running industry. Their efforts will target sectors including general outdoor, active lifestyle, senior living and fashion, working with relevant media and influencers in all of these fields. “Caterpy laces work great for almost any purpose and type of shoe, and we know they’ll be popular well outside the running industry if we can just get that message out to the masses,” said Caterpy CEO Anthony Pong. “We feel SIMBOL has the tools and network to help accomplish this.”
LDPR has been appointed the agency of record for SAN SONNEA, an Italian luxury hospitality collection... Akimbo Communications is named agency of record for Ridge Merino, a California-based Merino wool apparel brand... anat. is named public relations agency of record for Primary Care Development Corporation, which works to expand patient access to primary care. 
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
