PAN Communications signs on to work with Powin Energy, which designs safe and scalable battery energy storage systems for utility-scale, C&I, and microgrid applications.. The agency will be tasked with amplifying Powin’s presence and brand authority in the clean energy sector. According to McKinsey, the global battery energy storage system market is expected to grow to between $120B and $150B by 2030. “Their extensive experience in both the tech and renewable industries, coupled with their global presence and strategic approach to integrated storytelling, makes them the perfect partner to help elevate our brand to new heights,” said Powin president Anthony Carroll.


LDPR is engaged as agency of record for the Andaz Costa Rica Resort at Peninsula Papagayo and The Confidante, Miami Beach, which is being transformed and rebranded into the Andaz Miami Beach, the first Andaz in Florida (opening in late 2024). The 152-guest room Andaz Costa Rica Resort, which unveiled 25 1-, 2- and 3-bedroom residential villas in January, offers guests access to three secluded beaches, four pools, four restaurants, and extensive wellness programming at ONDA Spa. Hyatt Hotels Corporation and Sunstone Hotel Investors are working on the updating of The Confidante, into an oceanfront retreat that will include an immersive dining experience with exclusive culinary partner José Andrés Group.


SIMBOL Communications signs up Caterpy Group Inc., which makes patented no-tie elastic laces that convert any laceable shoe into a step-in, no-tie shoe. SIMBOL will provide media and public relations to broaden the brand’s client base in and out of the running industry. Their efforts will target sectors including general outdoor, active lifestyle, senior living and fashion, working with relevant media and influencers in all of these fields. “Caterpy laces work great for almost any purpose and type of shoe, and we know they’ll be popular well outside the running industry if we can just get that message out to the masses,” said Caterpy CEO Anthony Pong. “We feel SIMBOL has the tools and network to help accomplish this.”