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Boston-based March Communications has been hired by digital performance management company Dynatrace as its North American PR agency of record. Dynatrace provides artificial-intelligence powered, full-stack automated monitoring. March will work with the company’s global marketing team to support brand campaigns, thought leadership programs and general awareness building. “We’ve needed an agency onboard to help us build great relationships, get our story out there to important stakeholders and become more widely known,” said Dynatrace senior director of brand and comms Frances Ward. “We’re thrilled to have March onboard to do that for us.”
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Diffusion has been named PR agency of record for Burrow, a company offering modular, customizable couches. Diffusion’s integrated communications campaign for Burrow will focus on telling the Burrow evolution story, building the company’s overall brand awareness and spotlighting the company as well as its founder’s entrepreneurial story. The campaign will also position Burrow as one of the few companies offering luxury furniture at an affordable price point. “Diffusion not only proved their media mastery in the consumer space, assuring they could get us the media we wanted, but they also went above and beyond to understand our story and core values,” said Burrow co-founder Stephen Kuhl
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BML Public Relations has brought on Mountain Creek Resort and kosher-food brand The Manischewitz Company as clients. The agency will assist Mountain Creek Resort as it works to overcome challenges left behind by previous ownership and change its consumer profile during the peak winter sport season. As agency of record for Manischewitz, BMLPR’s remit is to help the company increase its brand awareness during holiday purchasing seasons as well as promote the launch of new additions to its food lines. In addition, BMLPR has added several new staffers: Jennifer Petrella and Chelsea Newberg have been brought on as assistant account execs and Kelsey Moran will serve as account coordinator. “It is an exciting time in our agency’s tenure and we are delighted to have the opportunity to announce positive growth from both the client and staffing sides of our business,” said BMLPR president and CEO Brian M. Lowe.
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
