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Boston-based March Communications has been hired by digital performance management company Dynatrace as its North American PR agency of record. Dynatrace provides artificial-intelligence powered, full-stack automated monitoring. March will work with the company’s global marketing team to support brand campaigns, thought leadership programs and general awareness building. “We’ve needed an agency onboard to help us build great relationships, get our story out there to important stakeholders and become more widely known,” said Dynatrace senior director of brand and comms Frances Ward. “We’re thrilled to have March onboard to do that for us.”
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Diffusion has been named PR agency of record for Burrow, a company offering modular, customizable couches. Diffusion’s integrated communications campaign for Burrow will focus on telling the Burrow evolution story, building the company’s overall brand awareness and spotlighting the company as well as its founder’s entrepreneurial story. The campaign will also position Burrow as one of the few companies offering luxury furniture at an affordable price point. “Diffusion not only proved their media mastery in the consumer space, assuring they could get us the media we wanted, but they also went above and beyond to understand our story and core values,” said Burrow co-founder Stephen Kuhl
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BML Public Relations has brought on Mountain Creek Resort and kosher-food brand The Manischewitz Company as clients. The agency will assist Mountain Creek Resort as it works to overcome challenges left behind by previous ownership and change its consumer profile during the peak winter sport season. As agency of record for Manischewitz, BMLPR’s remit is to help the company increase its brand awareness during holiday purchasing seasons as well as promote the launch of new additions to its food lines. In addition, BMLPR has added several new staffers: Jennifer Petrella and Chelsea Newberg have been brought on as assistant account execs and Kelsey Moran will serve as account coordinator. “It is an exciting time in our agency’s tenure and we are delighted to have the opportunity to announce positive growth from both the client and staffing sides of our business,” said BMLPR president and CEO Brian M. Lowe.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
