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Diffusion has been named agency of record for Phenix, a company delivering global, end-to-end real-time IP (internet protocol) video solutions. Diffusion will build Phenix’s brand awareness through a strategic media relations plan led by consumer research insights, supported by thought leadership and cemented with a trade show and conference presence in the sports, entertainment, streaming and broader technology industries. “At Phenix, we have created a technology that fills a necessary market gap,” said Phenix CMO Jed Corenthal. “We needed a PR agency that could communicate that message. Diffusion’s previous media relations experience in this space proved they had the know-how to raise our brand awareness as a leading streaming technology service.”
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PAN Communications is partnering with Phononic, a company that develops solid state cooling technologies. PAN’s work for the company includes “Store of the Future,” a content campaign intended to position Phononic in the food and beverage market. PAN has also launched a complementary social campaign for Phononic CEO Tony Atti, resulting in a 178 percent increase in organic engagements on LinkedIn. “We knew we’d need a creative, edgy team that understood our disruptive approach as a high-growth brand,” said Loren Shumate, head of marketing communications for Phononic. “PAN has delivered from day one, helping our team to tap into both new and existing buyers, while enabling our CEO to tell Phononic’s innovation story seamlessly across earned, owned and paid media channels.”
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Toronto-based Ireland+Hall Communications Inc., has been named agency of record for The Fives Beach Hotel and Residences, a development in Playa del Carmen, on Mexico’s Riviera Maya. Ireland+Hall will provide The Fives with PR services in Canada that include partnerships, event activations, media relations, cross promotion development with other leading luxury brands and presenting the opportunity to potential investors/buyers. Developed by TM Real Estate Group, a Spanish company, the property has 93 guest rooms.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
