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Diffusion has been named agency of record for Phenix, a company delivering global, end-to-end real-time IP (internet protocol) video solutions. Diffusion will build Phenix’s brand awareness through a strategic media relations plan led by consumer research insights, supported by thought leadership and cemented with a trade show and conference presence in the sports, entertainment, streaming and broader technology industries. “At Phenix, we have created a technology that fills a necessary market gap,” said Phenix CMO Jed Corenthal. “We needed a PR agency that could communicate that message. Diffusion’s previous media relations experience in this space proved they had the know-how to raise our brand awareness as a leading streaming technology service.”
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PAN Communications is partnering with Phononic, a company that develops solid state cooling technologies. PAN’s work for the company includes “Store of the Future,” a content campaign intended to position Phononic in the food and beverage market. PAN has also launched a complementary social campaign for Phononic CEO Tony Atti, resulting in a 178 percent increase in organic engagements on LinkedIn. “We knew we’d need a creative, edgy team that understood our disruptive approach as a high-growth brand,” said Loren Shumate, head of marketing communications for Phononic. “PAN has delivered from day one, helping our team to tap into both new and existing buyers, while enabling our CEO to tell Phononic’s innovation story seamlessly across earned, owned and paid media channels.”
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Toronto-based Ireland+Hall Communications Inc., has been named agency of record for The Fives Beach Hotel and Residences, a development in Playa del Carmen, on Mexico’s Riviera Maya. Ireland+Hall will provide The Fives with PR services in Canada that include partnerships, event activations, media relations, cross promotion development with other leading luxury brands and presenting the opportunity to potential investors/buyers. Developed by TM Real Estate Group, a Spanish company, the property has 93 guest rooms.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
