Diffusion has been named agency of record for Phenix, a company delivering global, end-to-end real-time IP (internet protocol) video solutions. Diffusion will build Phenix’s brand awareness through a strategic media relations plan led by consumer research insights, supported by thought leadership and cemented with a trade show and conference presence in the sports, entertainment, streaming and broader technology industries. “At Phenix, we have created a technology that fills a necessary market gap,” said Phenix CMO Jed Corenthal. “We needed a PR agency that could communicate that message. Diffusion’s previous media relations experience in this space proved they had the know-how to raise our brand awareness as a leading streaming technology service.”


PAN Communications is partnering with Phononic, a company that develops solid state cooling technologies. PAN’s work for the company includes “Store of the Future,” a content campaign intended to position Phononic in the food and beverage market. PAN has also launched a complementary social campaign for Phononic CEO Tony Atti, resulting in a 178 percent increase in organic engagements on LinkedIn. “We knew we’d need a creative, edgy team that understood our disruptive approach as a high-growth brand,” said Loren Shumate, head of marketing communications for Phononic. “PAN has delivered from day one, helping our team to tap into both new and existing buyers, while enabling our CEO to tell Phononic’s innovation story seamlessly across earned, owned and paid media channels.”

The Fives

Toronto-based Ireland+Hall Communications Inc., has been named agency of record for The Fives Beach Hotel and Residences, a development in Playa del Carmen, on Mexico’s Riviera Maya. Ireland+Hall will provide The Fives with PR services in Canada that include partnerships, event activations, media relations, cross promotion development with other leading luxury brands and presenting the opportunity to potential investors/buyers. Developed by TM Real Estate Group, a Spanish company, the property has 93 guest rooms.