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Diffusion has been named agency of record for Phenix, a company delivering global, end-to-end real-time IP (internet protocol) video solutions. Diffusion will build Phenix’s brand awareness through a strategic media relations plan led by consumer research insights, supported by thought leadership and cemented with a trade show and conference presence in the sports, entertainment, streaming and broader technology industries. “At Phenix, we have created a technology that fills a necessary market gap,” said Phenix CMO Jed Corenthal. “We needed a PR agency that could communicate that message. Diffusion’s previous media relations experience in this space proved they had the know-how to raise our brand awareness as a leading streaming technology service.”
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PAN Communications is partnering with Phononic, a company that develops solid state cooling technologies. PAN’s work for the company includes “Store of the Future,” a content campaign intended to position Phononic in the food and beverage market. PAN has also launched a complementary social campaign for Phononic CEO Tony Atti, resulting in a 178 percent increase in organic engagements on LinkedIn. “We knew we’d need a creative, edgy team that understood our disruptive approach as a high-growth brand,” said Loren Shumate, head of marketing communications for Phononic. “PAN has delivered from day one, helping our team to tap into both new and existing buyers, while enabling our CEO to tell Phononic’s innovation story seamlessly across earned, owned and paid media channels.”
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Toronto-based Ireland+Hall Communications Inc., has been named agency of record for The Fives Beach Hotel and Residences, a development in Playa del Carmen, on Mexico’s Riviera Maya. Ireland+Hall will provide The Fives with PR services in Canada that include partnerships, event activations, media relations, cross promotion development with other leading luxury brands and presenting the opportunity to potential investors/buyers. Developed by TM Real Estate Group, a Spanish company, the property has 93 guest rooms.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
