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French|West|Vaughan has been selected by the North Carolina Sweet Potato Commission to lead marketing and communications efforts. FWV will provide strategic counsel and execution of overall marketing and communications, including brand positioning, creative development, media relations, social media, events, digital advertising and website development. NCSPC works to increase sweet potato consumption through education, promotional activities, research and honorable horticultural practices amongst its producers. Thanks to the Commission’s efforts, North Carolina has maintained its position as the No. 1 sweet potato producing state in the US for almost five decades.
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The Brandman Agency has added The RuMa Hotel and Residences to its worldwide luxury travel and lifestyle portfolio. Set to open in late 2018, the property is located in Malaysia’s capital, Kuala Lumpur. It will be the latest luxury hotel from Shanghai-based Urban Resort Concepts and the company’s first development outside of China. With 253 guest rooms and suites, the hotel will also have a variety of indoor and outdoor venues for corporate and social gatherings, equipped with leading-edge audiovisual technology. The Brandman Agency’s travel and lifestyle client roster also includes several Ritz-Carlton properties, COMO Hotels and Resorts, Visit Victoria and La Mamounia.
 Relevance CEO Suzanne Rosnowski |
Relevance International is the first agency of record for The World’s 50 Best Restaurants, a worldwide ranking scheme for high-quality dining. The partnership follows an initial engagement covering global strategy, media and influencer relations and event support for The World’s 50 Best Restaurants’ 2018 awards ceremony earlier this year. Relevance’s London and New York offices will handle the effort, as well as promoting the company’s #50BestTalks program taking place in San Francisco on Sept. 12 and its upcoming awards ceremony.
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Walsh PR picked up Endless Games, a board game and marketer. Walsh’s work for Endless Games will include trade and consumer awareness, as well as international outreach and efforts to increase the company’s emphasis on social media engagement. Founded by industry veterans Mike Gasser, Kevin McNulty and game inventor Brian Turtle, Endless Games makes card games, party games, word games, trivia games, family games and pop culture games. Walsh’s other clients include Tucker Toys, Tactic Games USA and MasterPieces Puzzles.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
