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French|West|Vaughan has been selected by the North Carolina Sweet Potato Commission to lead marketing and communications efforts. FWV will provide strategic counsel and execution of overall marketing and communications, including brand positioning, creative development, media relations, social media, events, digital advertising and website development. NCSPC works to increase sweet potato consumption through education, promotional activities, research and honorable horticultural practices amongst its producers. Thanks to the Commission’s efforts, North Carolina has maintained its position as the No. 1 sweet potato producing state in the US for almost five decades.
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The Brandman Agency has added The RuMa Hotel and Residences to its worldwide luxury travel and lifestyle portfolio. Set to open in late 2018, the property is located in Malaysia’s capital, Kuala Lumpur. It will be the latest luxury hotel from Shanghai-based Urban Resort Concepts and the company’s first development outside of China. With 253 guest rooms and suites, the hotel will also have a variety of indoor and outdoor venues for corporate and social gatherings, equipped with leading-edge audiovisual technology. The Brandman Agency’s travel and lifestyle client roster also includes several Ritz-Carlton properties, COMO Hotels and Resorts, Visit Victoria and La Mamounia.
 Relevance CEO Suzanne Rosnowski |
Relevance International is the first agency of record for The World’s 50 Best Restaurants, a worldwide ranking scheme for high-quality dining. The partnership follows an initial engagement covering global strategy, media and influencer relations and event support for The World’s 50 Best Restaurants’ 2018 awards ceremony earlier this year. Relevance’s London and New York offices will handle the effort, as well as promoting the company’s #50BestTalks program taking place in San Francisco on Sept. 12 and its upcoming awards ceremony.
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Walsh PR picked up Endless Games, a board game and marketer. Walsh’s work for Endless Games will include trade and consumer awareness, as well as international outreach and efforts to increase the company’s emphasis on social media engagement. Founded by industry veterans Mike Gasser, Kevin McNulty and game inventor Brian Turtle, Endless Games makes card games, party games, word games, trivia games, family games and pop culture games. Walsh’s other clients include Tucker Toys, Tactic Games USA and MasterPieces Puzzles.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
